Posted: 28 June 2012 at 9:19 p.m.
Welcome to our new home page! We have updated our navigation, quick access buttons and our search functions to give you a fast and clear method to finding our products.
We have also revamped our 'Quick Access' buttons to take you directly to specific applications.
- Looking for prewound bobbins, King Tut, piecing thread, or 30 wt. Thread? You will find all of our Threads listed under the ‘Thread’ menu.
- You will find our threads are broken down into many categories; 'By Brand' for those who are familiar with our brand names and also by many applications.
- The Fabric menu has all the relevant fabric choices and quick access to the fabric tools we’ve released. (Block Designer, Color Match, Thread-to-Fabric match- blog post coming soon for these!).
- Industrial Thread has our upholstery, apparel, & specialty threads. Did you know that we carry conductive thread for Etextiles?
- Hand Quilting lists our threads which are used for ‘Hand’ purposes such as Hand Quilting, Hand Appliqué, & Hand Embroidery.
- Education lists our Educational Articles, Videos, Reference Guides, and other helpful sections of our site.
- Notions list our Needles, Books & DVD’s, Color Cards, and Sewing Notions.
- Clubs & Superior University are all about the Thread of the Month Club & Superior University.
Our 'Footer' has many links to important information, such as our Shows & Events calendar, Bob's Superior Jokes (the most important link!), Catalog, Gallery, Gift Certificates & many more.
Enjoy our new design and please let us know if you see anything we can improve on.