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Website Redesign

Posted: 28 June 2012 at 9:19 p.m.

Welcome to our new home page!  We have updated our navigation, quick access buttons and our search functions to give you a fast and clear method to finding our products.

 New Home Page

  • Looking for prewound bobbins, King Tut, piecing thread, or 30 wt. Thread? You will find all of our Threads listed under the ‘Thread’ menu. 
    • You will find our threads are broken down into many categories; 'By Brand' for those who are familiar with our brand names and also by many applications.
  • The Fabric menu has all the relevant fabric choices and quick access to the fabric tools we’ve released. (Block Designer, Color Match, Thread-to-Fabric match- blog post coming soon for these!).
  • Industrial Thread has our upholstery, apparel, & specialty threads.  Did you know that we carry conductive thread for Etextiles?
  • Hand Quilting lists our threads which are used for ‘Hand’ purposes such as Hand Quilting, Hand Appliqué, & Hand Embroidery.
  • Education lists our Educational Articles, Videos, Reference Guides, and other helpful sections of our site.
  • Notions list our Needles, Books & DVD’s, Color Cards, and Sewing Notions.
  • Clubs & Superior University are all about the Thread of the Month Club & Superior University.

We have also revamped our 'Quick Access' buttons to take you directly to specific applications. 
Quick Access Buttons

Our 'Footer' has many links to important information, such as our Shows & Events calendar, Bob's Superior Jokes (the most important link!), Catalog, Gallery, Gift Certificates & many more.

Website Footer

Enjoy our new design and please let us know if you see anything we can improve on.

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  • 1. Joanne H. (29 June 2012 at 9:46 a.m.)

    The site looks so nice and fresh and it is really user-friendly. Thanks!!

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