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Superior Threads’ Birthday!

Posted: 18 July 2015 at 6 a.m.

Superior Threads Birthday

Superior Threads was born out of necessity. Bob and Heather Purcell started Superior Threads in the spring of 1998 in their small garage. Heather had been quilting for several years and was looking for a source of high-quality threads. With the current market supply limited, Bob and Heather embarked on a journey to find a Thread supplier who would create the high-quality threads they had envisioned.

Unfortunately, American thread mills wouldn't listen to their ideas. When they approached several mills and textile factories discussing their ideas for high-quality quilting and sewing threads, they were told "This is what we make. Take it or leave it". They realized that they couldn't have the quality they were hoping for, so they moved onto Plan B, Japan. Having spent the better part of 10 years in Japan, they knew Japanese production methods and the high demand for quality-conscious products. Many trips and collaborations later, Superior teamed up with several of Japan's finest textile manufacturers to produce the high-quality threads they set out to create. We celebrate our birthday on July 18th, as this is when Superior was set to full power. We've come a long way since the beginning and have broadened our range of products to include needles and notions.  Now Heather has access to the largest thread and fabric stash ever!

Thank you for coming with us on this incredible journey and celebrating our birthday with us!

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  • 9. Denice W (02 August 2015 at 2:05 p.m.)

    So happy you perservered and made your dream a reality.
  • 8. Jeo (19 July 2015 at 4:28 p.m.)

    just realized you are in st George,Utah. Hope to visit and shop next time we go Mtn bike ride there.
  • 7. Deb Levy (19 July 2015 at 10:15 a.m.)

    Happy Birthday and many more! I believe having great thread contributes a lot to being able to consistently win awards. And the service and fast turn around makes a huge difference meeting those show deadlines. Thank you!
  • 6. Mary W (18 July 2015 at 5:17 p.m.)

    Love your site, products and service. Great jobs guys
  • 5. Jan E. (18 July 2015 at 1:04 p.m.)

    Thank you for doing what you do so well, and with great humanity. It's a pleasure to do business with you and your quality *is* Superior.
  • 4. Carol M (18 July 2015 at 9:35 a.m.)

    Have loved EVERYTHING I've purchased from Superior...threads, needles, new thread stand. I also so appreciate all of your educational videos and Threadology DVD.
  • 3. Lesley (18 July 2015 at 8:21 a.m.)

    Thank you for the lovely thread, and I always recommend your needles to customers. I have converted a few people.
  • 2. Cindy S (18 July 2015 at 7:42 a.m.)

    Thanks for going to the trouble! Your products are superior in every way.
  • 1. Vicki W (18 July 2015 at 6:52 a.m.)

    Happy Birthday! Thank you for providing us with great products!

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