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Mid-December 2013

Home Education Reference Guides Superior Specials
Superior Threads Newsletter  
December 2013 

If you prefer to view this on our website, all Newsletters are available here and a collection of Bob's Superior jokes here.


Christmastime can be an exciting time.  The music, the lights, and the children's excitement all create a feeling of joy.  If we invite it, t
he spirit of love, kindness, and tender forgiveness fills our hearts.  Christmas has a way of encouraging us to become better people.  At work, we discuss many business books, self improvement books, and motivational books.  I remember a conversation I had with a colleague a while back. I asked, “What books do you read for self improvement and motivation?”  His reply was, “The Scriptures.”  I have never forgotten that.  There is no better source from which to learn.  All the problems in the world would be solved if we lived by the two great commandments recorded in Matthew 22:36-39.
36   Master, which is the great commandment in the law?
37  Jesus said unto him, Thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind.
38  This is the first and great commandment.
39  And the second is like unto it, Thou shalt love thy neighbour as thyself.

More specific detail is provided in the Ten Commandments, contained in the Old Testament, scripture that is shared by many of the world’s religions.  Such simple statements, packed with truth, offer peace, happiness, and real solutions if only we would obey.
I have sometimes wondered which commandment is the most important to me, right now.  My answer has changed over time and I have realized the most important commandment to me is the one I’m struggling with at that particular time.

At this Christmastime, let’s show our gratitude by trying to love our Heavenly Father and His son, Jesus Christ, with all our heart, with all our soul, and with all our mind.  As we do this, loving those around us will become easier.  God has given us the gift of His Son, who gave the world light, knowledge, truth, hope, love, and a perfect example.  It is in Him we place our faith, believing His words as we go through life.
The only gifts we can give back to our Heavenly Father and his Son are hearts full of gratitude and our willingness and effort to do better and to obey.  The gifts we can give to those around us are friendship, love, kind words, forgiveness, and help.  As we do this, we experience real joy and that joy increases as we try to do our best each day.  Nothing lifts our spirits more than doing something to help a person in need.  These are the times we feel close to God because we are assisting Him in His work.  May the comforting spirit of Christmas burn within our hearts and continue throughout the new year.
Merry Christmas from Bob and Heather Purcell


Q.  What's the best piecing thread?
A.  MasterPiece.  It's a very low lint, high grade cotton thread, so it is iron safe.  MasterPiece is fine (#50), smooth, makes beautiful seams, and is available in many colors.  

Q.  What’s the best quilting thread?
A.  No simple answer for this question.  It depends on the look you want to achieve.  Some prefer cotton; others polyester; others metallic.  Sometimes we want the thread to blend so we choose a fine thread.  Sometimes we want the thread to show, so we choose a medium or heavier thread or a high-sheen thread.  Sometimes we want variegated. Sometimes we want a bright look.  

Q.  What’s the best embroidery thread?
A.  Trilobal polyester.   It has a high sheen, is strong, and is colorfast.  Rayon is not recommended due to the lack of colorfastness.  Magnifico is our premium embroidery thread.

Q.  Why do the pros use and recommend Topstitch needles?
A. The Topstitch needle is like the hybrid needle, taking the best features from other needle styles and combining them into one.  It has an oversize eye, which allows more room for the thread while at the same time, reducing stress on the thread.  The point is a light sharp point.  It is not ball point, but not razor sharp.  The Topstitch needle really does make a difference.
Q.  How about titanium-coated needles?
A.  These are long-life needles, lasting 5-8 times as long as regular needles.  Titanium coating is an ultra-thin ceramic coating which reduces wear and tear.  For only 20 cents more than a regular  needle, you get 5-8 needles' worth.  That is a real money saver.  Our Topstitch needles are titanium coated.

Q.  Over the past few years, what do you think are some of the best ideas Superior has had?
A.  1.  Our absolute guarantee on every product we sell.  The guarantee is that it will work or we will replace it. 
2.  Superior University.  Every month, we send thread or other related product and a simple pattern to to teach a technique.  In 60-90 minutes, you learn or use something new which you can apply to future sewing projects.
3.  Superior Jr. College is similar to Superior University, but geared toward children who want to learn to sew. It creates the opportunity for you to share your love of sewing with children and grandchildren.
4.  Thread of the Month clubs provide benefits to those who want to gradually collect all the colors within a particular line of thread.  Special discounts and free shipping.

Q.  What are some of the best tools?
A.  1.  For longarm machines, the Towa Bobbin Tension Gauge and the Top Tension Pro.
2.  For home machines, the new Superior Thread Holder, which allows both spools and cones to unwind in the proper manner.
3.  Color Cards made with the actual thread.  This eliminates all the guesswork when trying to find the perfect color.
4.  Thread Therapy DVD. It’s available free of charge (worth $10,000 at least).  See Specials below.  We hear from many who tell us this information has changed their sewing life and they wish they had heard this information 30 years ago.

Q.  Why are so many quilts quilted with poly? Won't that tear the fabric?
A. That’s the biggest myth in the quilting world.  Please watch the DVD to see proof.  

Q.  In your work, what drives you crazy?
A.  People who absolutely refuse to touch the tension settings on their machines.  I could fix their problems, but they refuse to act.  It’s like buying a new TV and refusing to ever change channels.

Q.  What’s your long term goal?
A.  To educate the sewing world.  To make things as simple as possible.

Q.  Do you like selling thread?
A.  I prefer to think that we sell success.  We solve problems.  We teach.  We help quilters, embroiderers, and all who sew to achieve success by introducing the best tools available and by providing the knowledge necessary to succeed.


Superior University.  The next new group starts in mid-March. Those already enrolled will continue with no need to enroll again.  If you are not currently enrolled and would like to participate in a fun learning experience, please Enroll by March 14 to begin with the next group. You will start with Course 101 and receive a fun project, great product, and lesson each month.  You may stop at any time. No contract. Lasts for 23 sessions.

Superior Junior College is a beginning-level program designed to help boys and girls ages 6 and above (except for your extremely gifted 4- or 5-year old who is also welcomed to participate) learn to sew and enjoy creating simple projects.


Bohin Needles   
Bohin Needles for hand quilting, applique, embroidery, and darning.
Bohin hand needles are high-quality nickel-plated steel. Bohin has over 150 years of needle manufacturing experience and is considered the favorite among professionals.
Darning Needles
Choose from 8 different styles and sizes

Bonded Nylon & Bonded Polyester Upholstery Threads by Superior ThreadsUpdated information and brochures on upholstery thread.
stitching leather, automotive interiors, tarps, straps, sails, boots, awnings, bookbinding, indoor and outdoor furniture, and other heavy fabrics.
Bonded Nylon and Bonded Polyester Solar Guard thread.

Share Your Joy This Season 
It is a wonderful feeling to do something nice for another person. Our hearts are filled with gratitude when others do nice things for us.  This Christmas season, we are making an effort to do more. We want to be kinder, more considerate, and more courteous to others. We at Superior Threads have committed personally and as a company to be better neighbors.
We are inviting you to share your acts of kindness anonymously with the world. Simply fill in the form here and click Submit.  The acts of kindness can either be something you did or something someone else did for you.
"I helped sew blankets for the homeless shelter. Great feeling!"
"Whoever shoveled the snow off my porch this morning, THANK YOU!"
We'll share the comments on our website and on our Facebook page.


After being away on business for a week before Christmas, James thought it would be nice to bring his wife a little gift.
"I'd like to get some perfume for my wife," he said to the cosmetics clerk. She showed him a bottle costing $80.
"Too expensive," said James , so she returned with a smaller bottle for $50.
"That’s still quite a bit," James replied.
Growing disgusted, the clerk brought out a tiny $25 bottle.
James grew agitated, "What I mean," he said, "is I'd like to see something real cheap."
So the clerk handed him a mirror.


MERRY CHRISTMASHere are three fun offers.  More sales are below these.

1. Win Gift Certificates.  Every day from Dec. 15th to the 24th, we will draw a random winner for a $50.00 Gift Certificate.  Enter here to be included in the daily drawing.  On December 26th, all entries will be automatically entered to win the grand prize, which is a $300.00 Gift Certificate. First runner-up will receive a $200.00 Gift Certificate and the second runner-up will receive a $100.00 Gift Certificate.  No purchase necessary.  One entry per person per day.  Winners will be announced on our Facebook page.

FREE sample cone of Fantastico thread.  With every online order over $30, just type fantastico in the Gift Code box at checkout and we will send you a free 500 yd. sample cone of our new Fantastico thread.  If you order by phone or fax, just request the free cone.  Fantastico is a high strength, high sheen polyester in variegated colors.  We'll choose the color, but if you prefer mainly blues or greens or reds or neutrals, or brights, just add a note in the Comments box and we will do our best to accommodate your wish.  Valid through Dec. 31.

3.  EMPTY MY SHOPPING CART    This is a fun Special.  Most of us have items in our shopping carts.  Some items accumulate and stay in the cart for a long time.  Here's the deal:  Whatever is in your shopping cart, check out (in order to to empty your shopping cart), type empty in the Gift Code box, and you will see a 10% discount applied to your order.
Note: Because the Gift Code box will only accept one code, if you want to take advantage of both of these specials (#2 and #3), use the empty code in the Gift Code box and then in the Comments box, type fantastico.   Valid through Dec. 31.

Gift Ideas     Here are a few of the most popular gift ideas.

1.  Gift Certificates in any amount.  We can send a Gift Certificate via regular mail or via e-mail, customized with your message.

2.  Block of the month.  A beautiful gift that starts in January and will continue for 12 months.  We have about 25 sets remaining.

3.  Sampler Sets.  Choose from five different sets, each designed for a specific use such as Home Machine Quilting, Longarm Quilting, Embroidery, Bobbinwork & Serger, and a Silk Sampler set.  Sampler Sets are discounted 40-50%.

4.  MasterPiece Frosted Donuts and SuperBOBs Donut and Bottom Line spools and cones (on sale below)

5.  Thread of the Month Club membership.  Choose your favorite thread line and gradually collect all colors.  No contract.  Start and stop anytime.  Free shipping on each Club shipment (U.S. and Canada) including add-on items.   Both Retail and Wholesale Clubs are available.

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December Specials

20% OFF Metallic Thread during December.  Guaranteed to work.  Available in three spool/cone sizes.
500 yd. spools
23 solid colors.  $7.60 (reg. $9.50). No Limit.
2 variegated colors.  $9.20 (reg. $11.50). No Limit.

Metallic 1,090 yard mini cones

23 solid colors.  $12.60 (reg. $15.75). No Limit.
2 variegated colors.  $14.20 (reg. $17.75). No Limit.

Metallic 3,280 yard cones
14 solid colors. $20.00 (reg. $25.00). No Limit.
2 variegated colors. $24.00 (reg. $30.00). No Limit.

SuperBOBs Donut
The Bottom Line (polyester thread) on L-style prewound bobbins.
35 bobbins.
20% off during December
$31.20 (reg. $39.00)

    Frosted D
onut (#1 or #2) prewound bobbins with MasterPiece (extra-long staple Egyptian-grown cotton thread)
   20% off during December
 (reg. $39.00)

Bottom Line is a 60 wt./2-ply lint-free filament polyester.
Ideal for hand and machine appliqué, detail quilting, embroidery, stitch-in-the-ditch, bobbin thread, trapunto, binding, free standing lace, heirloom sewing, serger thread, and garment construction.
Available in 55 colors
Price increases January 2014

Bottom Line 1,420 yard spools
ottom Line is a 60 wt./2-ply lint-free filament polyester.
Available in 55 colors.
Ideal for hand and machine appliqué, detail quilting, embroidery, stitch-in-the-ditch, 
bobbin thread, trapunto, binding, free standing lace, heirloom sewing, serger thread, and garment construction.
Price increases January 2014.

20% off during DecemberOnly $6.39 (reg. $7.99)

Bottom Line 3,000 yard cones
Bottom Line is a 60 wt./2-ply lint-free filament polyester.
Available in 55 colors.
Ideal for hand and machine appliqué, detail quilting, embroidery, stitch-in-the-ditch, 
bobbin thread, trapunto, binding, free standing lace, heirloom sewing, serger thread, and garment construction.
Price increases January 2014.
20% off during DecemberOnly $11.19 (reg. $13.99)

MasterPiece Jumbo Cones
We have 3-ply MasterPiece (extra-long staple Egyptian-grown cotton thread) available in a few colors on Jumbo cones.  These jumbo cones hold 10,840 yds. which is equal to 4.3 regular 2,500 yd. cones.  Compared to the regular 2,500 yd. cones, you get 4.3 times the thread at savings of over 50%.   Limited to quantities in stock.
33% OFF$50 (reg. $75.00)


FREE.  If you have not yet viewed our educational DVD, Thread Therapy DVDThread Therapy with Dr. Bob, we will give one to you absolutely free this month.  The regular price is $24.95.  The information contained in this DVD is guaranteed to solve 95% of thread-related frustrations.
Contents: 1 hr. 45. min. Thread Therapy seminar recorded live at a School of
Threadology event.  Self-certified Threadologist Dr. Bob teaches about thread characteristics (what makes a good cotton, poly, metallic, monofilament, etc.), what labels are really telling you and not telling you, needles, tension, and much more.
The DVD is FREE (it's worth $10,000).  If you order only the free DVD, you just pay shipping ($3.95 in the U.S. and $8.00 international).  If you order other products, simply add the DVD to an order.  Limit one per person please.

Discontinued Products   See our Specials web pages for items being discontinued.  These include remaining stock of the original 2-ply MasterPiece (600 yd. spools), and Perfect Quilter #30/3 cotton thread.

Try Me Specials This is a fantastic way to try new products. 
You choose the product . . .
we choose the colors . . .
and you save up to 50%
.  Available for most products.


Jan. 14-17, 2014.  A wintertime retreat is coming to our home town in St. George, Utah.   We are not affiliated with the retreat in a business sense, but we are working with them by offering great sales, warehouse tours, seminars, and door prizes during the retreat.  We are glad they chose our town.  The  Quilt St. George Annual Retreat has 19 teachers teaching everything from applique to basic patchwork, wool embroidery, traditional embroidery, machine embroidery, longarm and domestic machine quilting as well as hand quilting, antique quilt lectures, and thread seminars.  Come see what all the excitement is about.  St. George is less than two hours from Las Vegas.  Our winter weather is mild and in January it often gets over 60 degrees. 

Jan. 23 and 25, 2014Ontario, CaliforniaThread Therapy with Dr. Bob seminar60 minutes to teach everything I know about thread, needles, and tension.  Pre-registration required through Road to California
Thursday at 10 a.m. and Saturday at 3:30 p.m. 

Feb. 7, 2014, 4:00 p.m. Phoenix, AZ. Thread Therapy with Dr. Bob seminarPre-registration required through AQS QuiltWeek - Phoenix

Mar. 13, 2014, noon.   Rochester, NY.  Thread Therapy with Dr. Bob seminar. Genesee Valley Quilt Club
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Shipping on retail orders
to contiguous U.S. 48 states is only $3.95 regardless of order size.
If you live in Hawaii, please add $700 and Bob will personally deliver your order.


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Bob Purcell, the Thread Professor and self-certified Threadologist.

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Copyright © 2013 Superior Threads. All Rights Reserved. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell,


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