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superior threads office

What Makes Us Superior?

  • Superior Quality

    We pride ourselves on producing high-quality threads, needles, and notions. Consistency is our not-so-secret ingredient in making sure you receive an excellent product, every time you sew.

  • Superior Service

    A good product is only 1/2 the formula. We are passionate about customer service and understand that sharing this excitement with an easy-to-use website, excellent phone and email manners, and direct newsletters helps you in your sewing adventures.

  • Superior Results

    Whether you're a quilter, sewist, embroiderer, upholsterer, seamstress, crafter, or an occasional hobbyist; we guarantee that our products will work in any well-maintained machine.


What makes us Superior?

We LOVE thread. As avid quilters and sewists ourselves, we are on a journey to provide the highest-quality threads to the world. We are strong believers of education and we do our best to provide you with a wealth of knowledge to ensure your sewing and quilting success. With a constant effort on innovation, we will deliver not only the best thread and notions you have ever used, but we will couple our products with the best customer service you have ever experienced. We are the only thread company that absolutely guarantees every spool of thread we sell.

A brief history

Superior began in the early days of 1998 as an at-home business by husband and wife duo, Bob and Heather Purcell. (Bob says that he needed to start a thread company to support Heather's quilting addiction.) Superior Threads was started out of the Purcell’s garage, and now spans over a 25,000 sq/ft facility in the red rocks of St. George, Utah. The first product we produced and carried was our Superior Metallic. We currently produce and sell over 40 different threadlines with more on the way. We seek out the highest-quality raw materials and use the latest technology in processing to create our fantastic threads for all types of sewing.