December 2006 Newsletter

December 2006

Words From Mother Superior
Our new warehouse was completed on Nov. 21 and moving was a major project. Packing and unpacking, processing, and shipping orders took more time than normal and many customers were inconvenienced with our delay in sending orders in a timely manner. We are sorry for the delays. We are now back to normal and almost caught up on orders. Most orders are now being processed and shipped within 24 hours.

Education: Top Questions of 2006, Part 2. (Part 1 is listed on our website on the Newsletter page in the November newsletter.)

5. Why don't we have a full line of King Tut thread in solid colors?
Just as fabrics have changed, so has thread. Remember the old days when most fabrics were a solid color? Compare those to our current fabric selection. The fabrics we use today are rarely a solid color. They are either mottled, dappled, or textured, which provide much more depth to the fabric than do plain solid color fabrics. Thread plays a similar role. With solid color fabrics, it was often desired to do a perfect color match with the thread. If the color was not a perfect match, it would stand out and appear out of place. With today's textured fabrics, a tone-on-tone variegated thread complements beautifully and enhances the overall effect without excessive contrast. Approximately half of our King Tut colors and many colors in our other variegated lines are tone-on-tone colors. These have an appearance of being a solid color from a few feet away, but close up, one can see the four different shades of a particular color. Having four close shades in a single thread makes the thread much more forgiving as it ties the colors of the fabrics and the thread together.

6. What is the shelf life of thread?
A good quality thread today will last much longer than thread which was made 20 or 30 years ago. Even the best quality cotton thread of a generation ago did not have processing techniques available to us today and it would probably be best to avoid using them. However, a top quality cotton thread manufactured today will probably be fine to use 20 or 30 years from now. The difference is due to a higher quality of cotton and advancements in spinning, dyeing, and twisting technology. As for polyester thread, the color may fade over the years with exposure to sunlight but there is no evidence that the thread deteriorates so it will last a lot longer than we will.

7. Why isn't your thread in many local stores?
I wish we were in every store, but what we hear from too many store owners is that they already have two or three or four other lines of thread and they have no room to add a new line. Most stores which add our products do so as a result of numerous requests from their customers.

8. Is all thread labeled as Egyptian cotton really from Egypt?
No, it isn't. Many years ago, the term Egyptian cotton became a generic term for long staple cotton. Just as we use the word Kleenex for tissues or Xerox for copying, the term Egyptian cotton was used for any long staple cotton grown anywhere in the world. Egypt is now very strict in trying to protect this term but old habits die hard and I don't know if it will ever stop. A major thread factory in Germany labels their thread as Egyptian cotton even though it is grown in and imported from Romania and countries other than Egypt. They consider any long staple cotton to be Egyptian cotton due to the common use of the generic term. So how can we tell and does it really matter? Unless you have reliable information directly from the source, there really is no way to know the origin. What matters is the integrity of the company and the quality of the final product. For the record, our King Tut cotton and MasterPiece cotton are authentic Egyptian-grown extra-long staple cotton.

$30 Gift Certificate. Send us your ideas to help us serve you better (products, education, website, newsletter, customer service, etc.). We'll award a $30 gift certificate for the best idea received each month. In the e-mail subject line, please type "$30 idea." This month's winner:
Marie Murray, (Alaska). I almost exclusively use So Fine as my bottom thread. To quickly identify the thread on leftover bobbins, I put the partial bobbin together with the matching cone of thread in a ziplock bag and put it in my thread drawer. With a quick look I can tell number and color through the plastic. Which brings me to my second idea. I keep all my threads in one of those tall plastic drawers on rollers. Each drawer is labeled with the thread type. One drawer has So Fine, another has Rainbows, another contains Poly Quilter cones and so on. In each drawer I keep the matching thread card and highlight the colors I have in stock. Then I can grab the card when discussing a quilt with a client and not rummage through my drawer. I also know at a glance what thread I have in that drawer. I also put a sticky note when I get low on a color which makes for easy ordering.

December Specials
1. FREE spool of our new BRYTES thread with every Internet and phone order over $30. BRYTES is our new #30/3-ply lint-free and high-sheen polyester and is ideal for quilting with a heavier thread look and also for embroidery outlining. We've been adding a spool of BRYTES to orders since the beginning of December so if you have already placed an order this month, you should see a spool of BRYTES included with your order. Merry Christmas from Superior Threads.

2. Each December, we offer a prewound bobbin sale. Below are specials for both cotton (L style) and polyester (L and M style) prewound bobbins. A list of compatible machines is listed on the linked webpages.
Cotton. One dozen each of 11 colors of 100% cotton L style prewound bobbins. Eggshell, Beige, Brown, Gray, Soft Blue, Navy, Green, Red, Black, Gold, and White. Each bobbin contains 92 yds. A total of 132 bobbins (11 dozen) for $44 (reg. price is $66.00). To order online, click here You will then see Assortment Set of Prewound Bobbins listed second from top.

Polyester. L-style SuperBOBs are cardboard-sided prewound bobbins with The Bottom Line, a 60 wt. lint free polyester thread. L style bobbins hold 118 yds. per bobbin. A set of 72 bobbins (half gross) is $39 during December (regular $49.00). Available in 24 colors and three different assortment sets. Click here to view:
M-style SuperBOBs. Same as above, but the larger M style bobbins, with 215 yds. per bobbin. A set of 72 bobbins (half gross) is $39 during December (regular $59.00). Available in 24 colors and three different assortment sets. Click here to view:

3. Gift Certificates are available. We can send by mail, e-mail or fax. To order, please call our office at 800-499-1777 or e-mail [email protected]
4. (Special offer from my son, Todd) The Eolia Weaver is an easy and unique portable tabletop weaving loom that makes weaving table runners, scarves, placemats, and other items fun and simple. These weaving looms sell for $300 in Europe. Todd has exclusive rights for this product in the USA. His website price is $149, but for Superior Newsletter subscribers, the December special is only $99. Other unique items (like authentic Japanese wedding kimonos) are also available on his website If you have questions, please call our office and ask for Todd (1-800-499-1777) or e-mail [email protected] or call him on his cell phone (435-229-2084). He loves to talk on his cell phone.

5. Click on this link for additional ideas and some Superior Threads super specials.

Distributor Spotlight. We have some wonderful distributors who make our products available to wholesale customers. If you are a longarm quilter and a qualified wholesale customer looking for a distributor of our products, here's an option: You Can Quilt It You Can Quilt It has been providing Superior products and Superior service to longarmers since 2005.

Seminar Schedule
If you plan to attend the Road to California quilt show in Ontario, California in January, Bob will teach a seminar on Saturday at 2:00 p.m. You'll receive an entire year's worth of Newsletter education in just over an hour. We negotiated to keep the price low (only $5). It's worth it. Here's a link to the show website:

Bob's Christmas Message
It's Christmas time! A wish of Merry Christmas is not meant to be offensive in any way. I gladly accept sincere messages of kindness, hope, and love from anyone, whether they be from Christian, Jewish, Buddhist, or any other religious or nonreligious background. Send me a happy greeting or message during Hanukkah or Ramadan or Oshogatsu or any other religious time, and I will thank you and rejoice with you. There is no reason to be offended because my beliefs may be different from those of the sender. I lived in Japan for 10 years and every Christmas exchanged Merry Christmas greetings with hundreds of Buddhists. Likewise, we exchanged joyous greetings and messages on their religious occasions. These experiences deepened understanding and strengthened friendships. Taking offense is a personal choice, not an uncontrollable result of another's actions. I receive joyous messages with the intent given, that of sharing one's happiness. Some may feel a need to be extra sensitive and say 'Seasons Greetings' or 'Happy Holidays' and enjoy the 'holiday trees' during the 'winter holidays' but for me, this is Christmas so I say Merry Christmas to you.
Christmas is a time for kindness, love, hope, and healing. It is a time to mend a quarrel, let go of past grudges or anger by forgiving another, strengthen relationships through expressions of love and appreciation, and to feel and experience greater joy. The basis of this kindness, love, hope, and healing is our belief in and gratitude to Jesus Christ, whose birth and life we are celebrating. He is our source of hope, joy, peace, and love. The spirit of this season is the Spirit of Jesus Christ. The Christmas season brings us closer to our families, to our neighbors, and to our Savior as we experience the true joy and peace that comes from good will and giving. May this season be full of joy as we reach out to one whose heart may be aching or lonely, or whose body may be tired or ill. May we ask ourselves, "Who needs my help?" May we reach out to our families and neighbors with forgiveness, kindness, and love, and by doing so, bring the Spirit of Christ into our lives. Jesus Christ is the son of God. He lives. He is our perfect Example. May we enjoy the Spirit of Christ during this wonderful season and also throughout the new year. MERRY CHRISTMAS from Bob and Heather Purcell

Thank you for reading. Please forward to a friend and have a SUPERIOR day.
Bob Purcell, the Thread Professor

Superior Threads: The ONLY thread with a guarantee.

Copyright 2006 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: Reprinted with permission from Bob Purcell, Superior Threads.