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November 2007

WISE WORDS FROM MOTHER SUPERIOR
We have many threads that can make your Christmas quilts and gifts look special. Rainbows #824 and Poly Quilter #324 are the traditional Christmas colors, variegated red/white/green. For rich gold/green/red variegated threads, look at Rainbows #850, King Tut #936, and LAVA #245.
Superior Metallic is guaranteed to work in your machine. Golds, silvers, and variegateds make beautiful ornaments and lacework. Metallics and Glitter hologram thread can add stunning accents to table runners, place mats, quilts, and wearable art.

OUR GUARANTEE
Superior 3-in-1 Snippers. We've discovered a few of the 3-in-1 Snippers had a minor defect which causes the blade to become dull in a short period of time. If you have a pair that does not cut well, please return them to us and we will replace them. We will also reimburse your return postage cost back to us. Current production batches of our Snippers are being double checked for quality. All Snippers shipped within the past two months should be fine.

EDUCATION
I recently read an article about Dave Thomas, the founder of Wendy's.  The most influential person in his life was his grandmother and one of her favorite sayings was, "Do it right. Don't cut corners." When Dave started his hamburger restaurant, he remembered this advice and decided to not cut corners. That is why Wendy's hamburgers are square. 
The consumer rarely sees the entire manufacturing process. We judge the quality of an item by how well it performs. Unknown to most are the many steps along the way that determine the final quality. Competition is intense and the pressure and temptation to cut corners is real. Here are the two main factors that determine the quality of thread.

1. Quality of raw material. If the thread is cotton, is it short staple, long staple, or extra-long staple? If the label does not specify, assume it is short staple. The quality of polyester is not as easy to determine but there is a difference. Cheap, poor quality polyester is oily and not as soft and pliable as a quality polyester. A polyester thread might be made up of three strands or filaments twisted together (a 3-ply thread).  Each of those 3-ply strands are made up of smaller micro-strands. A top quality polyester thread has as many as 48 micro strands in each strand. A poor quality polyester may have only six micro-strands.
 
2. Processing. You can start with an excellent grade raw material and still end up with a low quality product if you cut corners in the processing stage. Some cotton threads may state that it is extra-long staple cotton, but the quality just is not there. Run your fingers down a length of cotton. If you see or feel any lumps or slubs, corners were cut in the processing. If the twist is not tight and smooth, corners were cut. If there is a lot of lint, corners were cut. If the color is not even or consistent, corners were cut.
Don't rely solely on what the label says. The only real way to determine the quality of a thread is to use it. You and your machine will both be able to tell the difference. Don't cut corners.

WHAT'S NEW
1. Vanish-Lite. Approximately half the weight of Vanish-Extra. Faster dissolving. Available on 300 yd. spools and 2,000 yd. cones. Here's the link: http://www.superiorthreads.com/category/54

2. LAVA is a beautiful 35 wt. variegated 3-ply polyester with a 1-inch color change interval. Nicknamed "Rainbows for Gammills" because it is three times stronger than Rainbows thread. 26 colors are now in stock.  2,000 yd. cones. By the way, LAVA stands for Long Arm Variegated Art.  It's so HOT!!! And it's on sale. See Specials below for details. Here's the link: http://www.superiorthreads.com/category/96

3. SuperBOBs. New colors of SuperBOBs in both L and M style. We now have 36 colors, available by the dozen, 1/2 gross, and also in assorted-color sets. Here's the link: http://www.superiorthreads.com/category/80

4. Art Studio Colors by Ricky Tims now available on 2,000 yd. cones. 36 new colors of 40 wt. high sheen trilobal polyester thread ideal for embroidery and quilting. Here's the link:
http://www.superiorthreads.com/category/103

5. MasterPiece on L-style cardboard-sided prewound bobbins. The six most popular neutral colors are here.  #151 CANVAS, #152 BISQUE, #153 PARCHMENT, #155 GRAY, and #156 GRANITE are now available.  MasterPiece is the absolute highest grade extra-long staple Egyptian-grown cotton. It is a #50/2-ply thread which makes it ideal for bobbin, piecing, and applique. Your machine will notice the difference.  $9.99 per dozen.   http://www.superiorthreads.com/category/107

6. MonoPoly CLEAR invisible polyester thread on prewound bobbins. Samples now available for L-style bobbins. L-style bobbins are the most popular size. We've tested them and love them. Before we order in a major quantity, we would like you to test them and tell us what you think. Therefore, we are offering them FREE of CHARGE as part of your order. If your machine is compatible with L-style bobbins and you would like to test this new product, please add it to your next order. Here's the link: http://www.superiorthreads.com/category/27

BEST GIFT IDEAS
1. 3-in-1 Superior Snippers. http://www.superiorthreads.com/category/88

2. Sampler Sets. Specific sets for quilting, longarm quilting, embroidery, and serger/couching/bobbin work.  http://www.superiorthreads.com/category/50

3. Gift certificates. Please call our office at 1-800-499-1777 or e-mail [email protected] to buy gift certificates.

4. The Quilt Show (http://www.thequiltshow.com) is like TV on the Internet. The Quilt Show, hosted by Alex Anderson and Ricky Tims, is a very fun format with the top names in the industry invited as guests. A new show is released every few weeks. Meet the stars, the authors, and the experts and absorb their knowledge and learn their techniques. The Quilt Show is like a magazine subscription, but much more fun because you can watch the shows over and over anytime on your schedule. If you cannot find the products introduced and used on the Show at your local store, they are available on The Quilt Show Shoppe website, http://www.thequiltshowshoppe.com/


BOB'S SEMINAR SCHEDULE
Jan. 18. Road to California, Ontario, CA
Jan. 24-26. Ricky Tims Super Seminar in Livermore, CA
Feb. 28, Mar. 1, 2, 3. Sewing & Stitchery Expo in Puyallup, WA


SPECIALS
1. FREE offer. Refer three friends who do not already receive this Superior Newsletter and we will send you a free spool of thread of your choice with your order. If you order online, in the Comments section at checkout, write the e-mail addresses of three friends who are willing and gave their permission to subscribe to our newsletter. Include your choice of any spool (not cone) of thread, specifying the thread type and color. We will include your free spool of thread with your order. If you order by phone, please provide the above information when ordering.

2. LAVA is our newest thread. It is a strong 3-ply 35 wt. lint-free polyester made for all types of home machines, longarm machines, and computerized machines. 26 variegated colors are in stock, all with a 1-inch color change interval. 2,000 yd. cones are on sale this through the end of December for only $15 (reg. $21.95). We guarantee you will love LAVA. Recommended needle size: Topstitch #100/16 for home machines and #19, 20, or 21 (MR 4.0 or 4.5 ) for longarms.
http://www.superiorthreads.com/category/96

3. Brytes by Caryl Bryer Fallert is a #30/3 high-sheen, lint-free polyester thread. Brytes is a medium/heavy thread and is intended to show off in your quilting and embroidery. 50 bright colors are now in stock. Brytes work best with a Topstitch #100/16 needle on home machines and a #21 (MR 4.5) needle on longarm machines. Special through the end of December. Only $15.95 (reg. $19.80) for the 2,200 yd. cones. http://www.superiorthreads.com/category/2   Brytes is a wonderful thread to use with pantographs and computerized quilting.

4. Poly Quilter is a medium-heavy spun poly thread in 36 variegated colors. Spun poly has the appearance of cotton, but the lower price and greater strength of poly. 2,000 yd. cones are $16.50 (regularly $21.95).  Poly Quilter works best with a Topstitch #100/16 needle on home machines and a #21 (MR 4.5) needle on longarm machines.  http://www.superiorthreads.com/category/36   Poly Quilter looks beautiful on flannels.

5. 50% off Perfect Quilter. Regular price for 300 yd. mini cones is $8.99. Now only $4.50. 2,500 yd. cones are $15 per cone (reg. $29.95). Perfect Quilter is a 17 wt. cotton thread that creates a wonderful, well defined stitch. We recommend using a Schmetz Topstitch #100/16 needle and a thread stand/cone holder. We recommend this thread for home machines and not for most longarms. Topstitch needles are available on our website and heavy duty thread stands are also available. Here's the link for Perfect Quilter:  http://www.superiorthreads.com/category/33

6. Check out other specials here: http://www.superiorthreads.com/category/49 and click on Specials in the left-land Products column.

BOB'S SUPERIOR JOKE OF THE MONTH
After living in the remote backwoods of Kentucky all his life, an old hillbilly decided it was time to visit the big city. In one of the stores he picked up a mirror and looked in it. Not ever having seen one before, he remarked at the image staring back at him, "How about that! Here's a picture of my daddy."
He bought the mirror, thinking it was a picture of his daddy, but on the way home he remembered his wife didn't like his father so he hung it in the barn, and every morning before leaving for the fields, he would go there and look at it. His wife began to get suspicious of these many trips to the barn. One day after her husband left, she searched the barn and found the mirror. As she looked into the glass, she fumed, "So that's the ugly hag he's runnin' around with!"


Thank you for reading. Please forward to a friend and have a SUPERIOR day.
Note: We try to ship orders within 24 hours. Sometimes, especially following the Newsletter, it takes us an extra day or two to catch up.  We will do our best to ship your order in a timely manner.
Bob Purcell, the Thread Professor
Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi.

Copyright 2007 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: <Reprinted with permission from Bob Purcell, Superior Threads.
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