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September-October 2009

September-October 2009

WISE WORDS FROM MOTHER SUPERIOR

Vanish-Extra vs. Vanish-Lite. We recommend Vanish-Extra for longarm machines and Vanish-Lite for home machines.  If used in the bobbin in either type of machine, use Vanish-Lite.  Vanish-Extra is a heavier thread to withstand the stress of longarm machines so therefore it requires soaking to dissolve.  Depending on the fabric, density of stitches, and water temperature, it may require gently rubbing the stitches while soaking.


EDUCATION: Why we put so much emphasis on Education
.
We believe acquiring and applying correct knowledge is the key to sewing success. To help you succeed, we have three goals at Superior Threads:
1.  Design and provide the absolute best products.
2.  Provide the absolute best service.
3.  Educate the world about thread.

Heather (Mother Superior) is in charge of #1.  
Our entire staff is responsible for #2.  
Bob is in charge of #3.  

Together, we believe we can help you by providing a product, service, and knowledge that will make your sewing life better.  Too many times we have heard, “If only I had learned this years ago it would have saved so much frustration!”  We request to teach seminars at all major quilt shows.  Some events accept our request and some reject it.  We do not ask for payment to teach at any of these events.  The show will charge in order to cover their costs, but in order to keep the seminar fee as low as possible, Bob offers to teach free of charge.  Our goal is to educate.

Realizing we cannot teach everything in a one-hour seminar, we have created a place where we can provide extensive education.  The Superior School of Threadology, located in St. George, Utah,was designed to educate, teach, train, help, problem solve, and to inspire.  We keep the costs as low as possible to make it affordable.   

For three fun-filled days, we teach, show, explain, and share as much as possible about using thread.  All sessions include seminars and hands-on classes with Bob, Heather, and other Superior Educators.  Some sessions include a guest teacher.  Our goal is to be the most comprehensive sewing education center in the world. We hope you can join us some time.  We guarantee it will be worth it.  Some sessions will focus on home machines.  Bernina has very kindly offered to supply our home-machine classroom with fantastic machines.  Other sessions will focus on longarm machines.  See below for more details on the School of Threadology.


SUPERIOR HELP WANTED

We are recruiting help in each state, province, and country to introduce and demo our popular new product, Texture Magic, at local shops all over the world.  If this sounds like a fun part time job, please contact us for details at [email protected]

SHOWS & EVENTS Calendar.  If you will be in Houston for International Quilt Market or Quilt Festival in October, please visit our booth.   Click here to see what shows and events are on our schedule.


BOB'S TEACHING SCHEDULE
. Thread Therapy with Dr. Bob

Sep. 24-26. Portland, OR. Northwest Quilting Expo.

Oct. 22.  Aurora, OH.  Quilting with Machines

Nov. 11-13, 2009.  St. George, UT.  School of Threadology

Dec. 3. Dallas, TX.  Quilter's Guild of Dallas

Jan. 7, 2010.  HAAQG.  Bloomington, IL

Jan. 15-16, 2010.  Ontario, CA.  Road to California

Hawaii

July 1-3, 2010: Hawaii School of Threadology goes to  Kona,   HAWAII as part of Quilt Hawaii. YES!!!!   Aloha.  Mahalo.  My bags are already packed.  That's me in the wave!                   


SCHOOL OF THREADOLOGY SCHEDULE

School

The next session will be Nov. 11-13, 2009.  Three days of fun and learning.  John Flynn will be a guest teacher for one day and the other two days will be taught by Bob and Heather.  

What: Hands-on classes, seminars and lectures, a tour of our office and warehouse, and an fun opportunity to browse and shop in our newly expanded warehouse.

Cost:  $295 per person.  Includes three days of classes, printed materials, a lot of thread (over $100 worth), teacher fees, lunch daily, and two dinners.  Participants pay their own way to St. George and pay for their hotel accommodations (located two minutes away and only $79 per night including breakfast).  Space is limited.  How to register:  Call our office at 800-499-1777 or e-mail Ricci at [email protected]

Future sessions: See the calendar for future sessions.


$30 IDEA WINNERS

Please be our Business Consultant. Send us your ideas to help us serve you better (products, education, website, customer service, etc.). We award a $30 gift certificate for the best ideas. In the e-mail subject line, please type $30 idea.  This month's winning Consultants:

1.  Mary LeClerc (Kansas).  The new Frosted Donut filled with MasterPiece prewound bobbins looks great.  How about a donut filled with The Bottom Line prewound bobbins?  I've purchased the assortment sets but having all of the colors in a donut would be wonderful!
Bob’s Note: Holy SuperBOBs, Batman!  Mother Superior did it. 35 colors of L-stlye SuperBOBs are packed in a BobbinSaver donut.  Holy SuperBOBs.

2. Peggy Nelson (Wisconsin).  How can I get signed up to automatically receive Mother Superior's Blogs?  Is there a way to notify me whenever a new blog posts?
Bob’s note: We found a service called FeedMyInbox.com.   You input the blog websites’url (http://superiorthreads.blogspot.com/) and your e-mail address and it will automatically notify you whenever a new blog has been posted.

3. Vicki Sprain (Arizona).   My idea is that you should list more specific recommendations for Vanish Lite and Vanish Extra.  I think you should put right on the product page that Vanish Lite is recommended for home machines and not as a top thread for longarm machines because it is thinner.  I just learned this very good piece of information on your blog and think you should mention the difference between the two products more clearly on the product page.  It would be helpful to state that Vanish-Extra can be used on both home and longarm machines as well.  When I sent in a thread order a few months ago, I wasn't sure why there were two different Vanish thread weights and which one to order.
Bob’s Note: Done.  Great idea.  

4.  Lilian Myers.  I am pleased with the revised reference the for Superior Threads Reference Guide. An additional item that would be extremely useful on this quick reference guide would be to add the weight of the thread.  I  realize that the weight is given in various areas of the website, but it would be more convenient on this one page to tack up on my wall.
Bob’s Note: Done.  Great idea.  Here’s the revised copy: Thread Reference Guide

5.  Janet Rice-Bredin (Canada).  You have to get on Facebook!
Bob's note:  OK, OK.  I've been dragging my feet on this but we have started. See below.

WHAT’S NEW (This Month)

SuperBOBs1.  Holy SuperBOBs. A set of 35 colors of L-style SuperBOBs packed into a BobbinSaver donut.  Made with The Bottom Line 60 wt. polyester.  Very convenient for portability.  The Bottom Line is fantastic for hand and machine applique, bobbin thread, detailed top thread, binding, and dental floss.  $36.

2.  Revised Thread Reference Guide.  This guide tells you what each thread’s main use is, the thread weight, what bobbin thread is recommended to use with it, what needle type and size to use, and now includes what top tension setting is best.  Great information all on one page.  Free to download and print.

3.  NiteLite/SunBurst color card.  Our newest color card is a combination card of both NiteLite ExtraGlow (glow-in-the-dark) thread and SunBurst (sunlight-activated color-changing thread).  Contains six colors of NiteLite and eight colors of SunBurst.  Take the card outside into the sunlight and all eight colors of SunBurst change instantly.  Take the card into a dark room and the NiteLite ExtraGlow colors glow. As with all our thread cards, this is made with the actual thread and sold at our production cost of $3.

4.  Superior Threads is now on Facebook.  It’s easy to join our page: From your Facebook page, click on ‘Friends’ at the top, and then ‘Find Friends’. Search for ‘Superior Threads’ in the search box. Click on the ‘Pages’ link on the left-hand side of the screen. You should then see the Superior Threads logo. Click on ‘Become a Fan’. That’s it!  We'll be watching for you.


WHAT'S NEW (Last Month)
1.  Live Help. This is an online real time chat function that allows you to send a message to us and get a fast answer.  If you are at your computer and have a question, click on the "Live Help" button (visible during business hours) at the top right hand corner of our web page and you can communicate with an office representative during business hours.  You will receive immediate answers to your questions.

2.  We added a new feature to online orders.  At the bottom of your order, we list all stores in your area that carry our products.  This Store Locator feature is as accurate and current as stores add themselves to our website.  If you work at a store that carries any of our products, please register on our Store Locator.  It is free.  It makes it easier for customers to find you.

3.  Machingers.  Gloves for machine quilters.  Lightweight and form-fitting.  Machingers help to pull up the bobbin thread, thread the needle, clip threads, adjust fabrics, and add or remove pins. Specifically designed for quilters. $7.99 per pair.


BOB’S RECOMMENDATION
for Website Design and Hosting (This is an unpaid and unsolicited recommendation.)
Are you frustrated with your website or webmaster? Or thinking about creating a website or need to upgrade, change, or maintain your current website? We have a wonderful recommendation. Check out WebsitesForQuilters. They are highly skilled, fast, accurate and have good rates. We use them, like them, and recommend them. Please contact them through their website or at [email protected].  You’ll love their superior service.


specials

1. Brytes will soon be replaced with NEW Brytes.  The New Brytes is the same type, thread size, and colors but not as slick as current Brytes.  Our stock of current Brytes thread 2,200 yd. cones is 50% off.  Brytes is a #30/3-ply polyester thread intended to be bright and visible. 2,200 yd. cones are on sale at $9.90

2.  Try Me Specials. You choose the product, we choose the colors, and you save 40-50%. Available for most products.

3.  Art Studio Colors 2,000 yd. cones. This is a beautiful high sheen premium trilobal polyester thread for both quilting and embroidery. 36 colors. Half price. Only $6.95 (regularly $13.90).

4. Perfect Quilter. When they’re gone, they’re gone. 50% off Perfect Quilter. Regular price for 300 yd. mini cones is $8.99 (34 colors still available). Now only $4.50. 2,500 yd. cones (only 17 colors left) are $15 (reg. $29.95). Perfect Quilter is a 17 wt. cotton thread that creates a wonderful, well defined stitch. We recommend using a Topstitch #100/16 needle and a thread stand/cone holder. Perfect Quilter is recommended for home machines and not for most longarms.

5. Superior Sampler Sets individually designed for home quilting, longarm quilting, embroidery, and bobbin work. Save almost 50%.


MOTHER'S SUPERIOR BLOG

Four times a week we publish Mother Superior's blog.  Every Tuesday is Texture Magic Tuesday.  It is an informal journey into Superior Threads – the people, the workplace, stories, and events.  Includes occasional giveaways.  See above to sign up for auto-notify every time a new blog is posted.


BOB’S SUPERIOR JOKE of the MONTH

A man and woman had been married for more than 60 years. They had shared everything. They had talked about everything. They had kept no secrets from each other except that the little old woman had a shoe box in the top of her closet that she had cautioned her husband never to open or ask her about.

For all of these years, he had never thought about the box, but one day the little old woman got very sick and the doctor said she would not recover.  In trying to sort out their affairs, the little old man took down the shoe box and took it to his wife's bedside.  She agreed that it was time that he should know what was in the box.  When he opened it, he found two crocheted dolls and a stack of money totaling $95,000.  He asked her about the contents.

"When we were to be married," she said," My grandmother told me the secret of a happy marriage was to never argue. She told me that if I ever got angry with you, I should just keep quiet and crochet a doll."

The little old man was so moved; he had to fight back tears. Only two precious dolls were in the box. She had only been angry with him two times in all those years of living and loving. He almost burst with happiness.

"Honey," he said, "that explains the doll, but what about all of this money?  Where did it come from?"

"Oh," she said, "that's the money I made from selling the dolls."


THANK YOU for reading. Please forward to a friend and have a SUPERIOR day.
If this was forwarded to you and you want to subscribe, please click here: http://www.superiorthreads.com/newsletters/

Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi

Copyright 2009 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell. www.superiorthreads.com