March 2010 Newsletter

birthday cake (Small)

It was a Happy Birthday and I'm still celebrating.  We are continuing the $3.95 SHIPPING ON ALL RETAIL ORDERS within the U.S. 50 states through March.  You choose the products, we’ll choose the shipping method.  To our international customers:  Because we cannot offer these special shipping rates to international destinations, we will offer FREE thread with your order.  At the end of your order, in the Comments box, write in the thread type and color and we will include it with your order.  Select anything up to $7.99 in value. 
(Wholesale and business account orders do not qualify for these offers.)

We receive many inquires asking if Texture Magic is available by the bolt or larger.  We offer custom cuts in any length.  The width is 47" width.  

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Please follow us on Facebook and Twitter and be the first of hear of new products and specials.

We have thread for quilting, thread for embroidery, thread for the bobbin, and thread for other specific uses.  What about thread for general, all-purpose uses such as clothing construction, purses and bags, or craft sewing?  How about serger thread?
So Fine thread is the perfect thread for all-purpose sewing.  Although the label says So Fine is quilting thread, this #50/3-ply polyester thread is fine yet strong, easy-to-use, lint free, soft and pliable, great for both the top and bobbin thread, and the best all-purpose thread we have ever used.  Its fineness and strength make it suitable for all fabric types.  So Fine is also a wonderful serger thread.  So Fine is a multi-filament polyester which means it is stronger than spun poly and is not fuzzy and therefore is lint free.  It creates smooth, soft seams and is colorfast.  550 yd. spools are available in 50 of the most popular sewing colors and more colors are available on larger cones.  Longarm quilters discovered So Fine and love using it.  However, it is little known in the sewing field.  So Fine is made in Japan and is the highest quality multi-filament polyester available.   

We are offering a Try Me Special on the 550 yd. spools for only $2.50 (regular price is $5.95).  We choose the colors.  Limit: 5 spools.

BOB'S TEACHING SCHEDULE. Thread Therapy with Dr. Bob
April 7-9. St. George, UT. School of Threadology. Certified Threadologist Course. (SOLD OUT)
April 16. Providence, RI. MQX show
April 23. AQS show.  Paducah, KY
May 3-5, 2010:  School of Threadology with guest teacher Pam Holland.  Class Schedule
May 13-14. MQS show.  Overland Park, KS
July 1-3. School of Threadology goes to HAWAII as part of Quilt Hawaii 2010.

School logo (Small)

April 7-9. Certified Superior Threadologist course. St. George, Utah.  (SOLD OUT)
May 3-5.  Pam Holland class.  St. George, Utah.  (Only 4 spaces left.)
July 1-3. Hawaii (Big Island). Certified Superior Threadologist course in Paradise. Part of the Quilt Hawaii 2010 event.  Life doesn’t get much better than this. Become a Certified Superior Threadologist while enjoying a few days in paradise. Other classes and events are also available as part of the Quilt Hawaii event. Great room rates at the Waikoloa Beach Marriott Resort & Spa have been negotiated.  Register through Quilt Hawaii.

1.  Susy Hanson.    Look at each category on your homepage.  Where are PATTERNS?  Is there a reason for hiding them? 
Bob's note:  Good thinking.  The patterns on our website are all designed around Texture Magic so they were listed under the Texture Magic page.  We created a category for Patterns in the main Products list so they are now easier to fine.  Thank you Susy.

2.  Carol Haskell (Virginia).   Please sell a “Try Me Special” size of Poly Quilter. At 2,000 yds. for $21.95 it is too expensive to see if it will be the right stuff to use in a quilt. 
Bob's Note:  We had missed this one.
Try Me Special for Poly Quilter is now available. Poly Quilter is a #30/3-ply polyerster thread.  We choose the colors and you save about 40%.  Limit is 5 cones.

3.  Jan Kalian (Utah).  Here's an idea that I think will really help people who are signing up for the School of Threadology.  On the page that lists the classes have a registration link that will send us right to the registration form.
Bob's Note.  We did it.

4.  Lee Hartnett.  On the page where prewound bobbins begin, you offer a choice of buying a gross or a 1/2 gross.  I'm thinking a lot of people may not know
what that means, including myself.
Bob's Note:  Good idea.  We added the definitions on those web pages.  One gross = 144.  Half Gross = 72.

WHAT’S NEW (This Month)
  A new King Tut color card combines the NEW 25 and NEWEST 25 colors into a single card.  This color card contains the 2nd set of 50 colors.  All color cards are sold at our cost of making them which is $3 per card.  They are worth having.

2.  Educational Videos.  Thread Therapy with Dr. Bob.  A new video with Bob explaining and debunking the myth of poly vs. cotton thread is now on our website.  Will polyester thread really tear through the cotton fabric?  See it here.

3TOWA (Small)  TOWA Bobbin Tension Gauge for midarm and longarm machines.  This tension gauge measures the amount of tension placed on the bobbin thread and is very helpful because many midarm and longarm machines require bobbin tension adjustments.  By measuring and recording where the ideal tension setting is for various threads, you can quickly adjust the tension as you switch from thread to thread.  Available for both L Style bobbins and M Style bobbins. $67.95.

4.  Superior Needles.  NEW SIZE arriving MARCH 5#70/10 titanium-coated Topstitch needles for all Home machines. These needles last 5-8 times longer than regular needles and cost only 20 cents more per needle.  Pack of 5. This new needle size is recommended for sewing with very fine threads such as MonoPoly, The Bottom Line and our new #100 silk thread which will be introduced in May.  These needles are on our website but cannot be ordered until they arrive on March 5.

WHAT’S NEW (Last Month)
Educational Videos.  We have posted some educational videos on our website.  Many more are on the way.  Click on Education and then click on Videos.  Here are the descriptions:
 ** Thread Therapy with Dr. Bob.  Chapter 1.  Metallic thread.  This is a six-minute video with Bob teaching how to distinguish a good metallic from a bad metallic. 

** Texture Magic tutorial #1.  Patsy Thompson does a fantastic job of presenting ideas using Texture Magic.

** Texture Magic tutorial #2.  Patsy Thompson does a fantastic job of presenting ideas using Texture Magic.

** Texture Magic tutorial #3.  Patsy Thompson does a fantastic job of presenting ideas using Texture Magic.

To celebrate our Video Education launch, we are putting metallic thread on sale.  See SPECIALS below.

If you own or work at a store that carries our products, please register your store on our Store Locator. It is free. New customers can find you by country, state/province or zip code.  We recently added a new feature to online orders. At the bottom of the customers’ orders, we list all stores in their area that carry our products. Your store must be registered on our Store Locator to be included. The Store Locator feature is as accurate and current as stores add themselves to our website.

BOB’S RECOMMENDATION for Website Design and Hosting
Simple website packages start as low as $49 per month.  Or create a custom website in any way you like.  The possibilities are limitless.  If you are thinking about creating a website or need to upgrade, change, or maintain your current website, we have a wonderful recommendation. Check out They are highly skilled, fast, accurate and have good rates. Please contact them through their website or at [email protected]  (This is an unpaid and unsolicited recommendation. We use them, like them, and therefore recommend them. You’ll love their superior service.)


A blonde woman was speeding down the road in her sports car and was pulled over by a woman police officer who was also a blonde. The blonde cop asked to see the blonde's driver's license. She dug through her purse and was getting progressively more agitated.
"What does it look like?" she finally asked.
The policewoman replied, "It's square and it has your picture on it."
The driver finally found a square mirror in her purse, looked at it, and handed it to the policewoman.
"Here it is," she said.
The blonde officer looked at the mirror, then handed it back saying, "OK, you can go. I didn't realize you were a cop."

THANK YOU for reading. Please forward to a friend and have a SUPERIOR day.
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Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi

Copyright 2010 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell.