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May 2010 Newsletter

starburst shipping (Small)$3.95 SHIPPING ON ALL RETAIL ORDERS CONTINUES within the U.S. 50 states.  You choose the products, we’ll choose the shipping method.  (Wholesale and business account orders have different shipping rates.)
International orders: We now offer regular Air Mail rates on international shipping to most countries.  Air Mail rates are available for packages up to 4 lbs.  International packages over 4 lbs. sent via the Post Office require Priority Mail or Express Mail rates.

WISE WORDS FROM MOTHER SUPERIOR
Most of our spools now have a button snap-on piece on one end of the spool.  This allows us to wedge the thread end into the button snap-on to keep the thread from unraveling.  The following spools have snap-on ends: Art Studio Colors, Bottom Line, Highlights, King Tut, Living Colors, MasterPiece, Metallic, MonoPoly, Nature Colors, NiteLite, Rainbows, SunBurst, Treasure, and Vanish.

PLEASE FOLLOW us on Facebook and Twitter and be the first to hear of new products and specials.  Every time we add 100 new Facebook Fans, we randomly select one Fan from among all Fans and award a $100.00 gift certificate.
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EDUCATION: Busting the Biggest Myth in the Quilting World
Will polyester thread really tear the fabric in my quilt?

Everyone has some cotton T-shirts.  One of the most popular brands is Hanes.  One day I called Hanes and asked them what kind of thread they use to sew their cotton T-Shirts.  Here is how the phone conversations went:
Bob: “What kind of thread do you use to sew your cotton T-Shirts?”
Hanes: “Why do you want to know?”
Bob: “I love thread.  I’m doing research.”
Hanes: “Just a minute please.”
By the time I spoke to a third person and convinced them I was not a corporate spy who was trying to get them in trouble for labeling a T-Shirt as 100% cotton even though they use polyester thread, I was told they do indeed use polyester thread to sew their cotton T-Shirts.  A 100% cotton T-shirt gets a lot more wear and tear than a quilt.  If it were true that polyester thread will tear through the cotton quilt fabric, it would do the same to a T-shirt and at a much faster rate due to the extreme wear and tear a T-shirt receives.  Yet I have never seen the thread in a T-shirt seam tear through the fabric as a result of normal or even heavy use.  It does not happen. 
If we used an extremely strong and wiry thread with a very low quality flimsy or delicate fabric, yes, it is possible that the thread, regardless whether it is polyester or cotton or silk, could tear through the fabric, but when we quilt, we do not combine an extra strong wiry thread with a low quality flimsy fabric.  If we use quality thread and quality fabric, we are well balanced and whether we use cotton, polyester, silk, or metallic thread, there is absolutely no need to worry about the thread tearing through the fabric. 

So where did this "polyester-thread-will-tear-through-the-fabric" rumor begin?  Most likely it is a case of tradition turning into a rumor and eventually becoming a commonly accepted belief.  Great Grandma used cotton because that is all she had.  She taught Grandma, Grandma taught Mom, and Mom taught me and cotton became the only acceptable thread to use when quilting.  Sometimes traditions are stronger than truth.  It is perfectly fine to use a good polyester, metallic, silk, or cotton thread in your quilt.  Let's go defeat those bad myths.

BOB'S TEACHING SCHEDULE. Thread Therapy with Dr. Bob
May 12. Overland Park, KS.  MQS show 
June 11. Flagstaff, AZ. Odegaard's Sewing Center. 4:30 and 7:00 p.m.
June 23. Columbia, MO.  Statler Users Group Annual Conference
June 25. Houston, TX. Longarm Training Academy.
July 1-3. Hawaii.  School of Threadology goes to HAWAII as part of Quilt Hawaii 2010
August 6. Milwaukee, WI.  Milwaukee Machine Quilting Show.
August 19. Bakersfield, CA. Cotton Patch Quilters of Kern County
Sep. 27-29. St. George, UT. School of Threadology. Certified Threadologist Course


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SCHOOL OF THREADOLOGY
We just completed an amazing three-day School session with Pam Holland, one of the world's most talented and creative quilters.  All the students are begging for a return engagement.  Watch future Newsletters for an encore session with Pam.

July 1-3.  Hawaii (Big Island). Certified Superior Threadologist course in Paradise.  Part of the Quilt Hawaii 2010 event.  Life doesn’t get much better than this. Become a Certified Superior Threadologist while enjoying a few days in paradise. Other classes and events are also available as part of the Quilt Hawaii event. Great room rates at the Waikoloa Beach Marriott Resort & Spa have been negotiated.  Register through Quilt Hawaii (only 5 spaces left)

Sep. 27-29, 2010. St. George, Utah.  Certified Threadologist Course

$30 IDEA WINNERS
1. Carol Zwicker (Canada).   How about listing the colour names for the three Designer Sets of King Tut (Betty Cotton set and the two Sue Nickels sets?  I just spent a bunch of time checking the numbers against my colour cards. It might have been an easier task if the colours were listed on my screen.
Bob's Note:  Done.

2.  Alison Booth (England).  I've bought some Treasure hand quilting threads to sell and am adding them to my website. However, the details on your website do not include the colour description like you have for other threads. Please add color descriptions.
Bob's Note:  Done.  Here's the link.

WHAT’S NEW (This Month)
1.  New video just posted talks about tension settings.  The information in this video does more to resolve problems than any other advice I can give.  If you have problems sewing with any quality thread, please watch this 8-minute video. 

2.  DVD and School of Threadology book combination set.  The DVD contains "Thread Therapy with Dr. Bob seminar.  The School of Threadology book contains over 90 pages of educational information condensed from 10 years of Bob's research and newsletter education.  This is the book used in our School of Threadology.  Reference Guides are also included.  Worth $10,000.  Only $29.95 (reg. $39.90) this month.

3.  Superior Silk (#100) should be here next month.  80 beautiful colors will be available on 220 yd. spools and 1,090 yd. mini-cones.

4.  Video tabs added to product pages.  When you land on a Products page such as King Tut or So Fine,  there is a horizontal bar showing numerous tabs such as Description, Spool Sizes, Color Grids, and now, Video.  The current page tab is bright pink and the other tabs are blue.  These tabs help navigate through everything related to that specific product.  Videos are available for many products.  More are coming. 

WHAT’S NEW (Last Month)
1.  Our educational video library is growing.  A new Video has been posted entitled The Magic Needle.  This is another chapter from Thread Therapy with Dr. Bob.  Learn what needle is recommended by professionals and educators and why.  This information will improve your sewing quality.

2.  When you land on a Products main Description tab page, we have added a new feature -- a grid showing the recommended needle, tension setting, and bobbin thread for both home machines and longarm machines.  Here is a sample page.

3.  The Superior Forum.  We have created a forum on our website for customers to post questions, responses, ideas, suggestions, and tips.  This is for you to share information and ideas.

NEED a NEW or IMPROVED WEBSITE? Bob's personal recommendation
Websites For Quilters specializes in websites for our industry.  We use them and highly recommend them.  (This is an unpaid plug for them because we like the superior work they do.)  For more information, click here.  They have designed over 200 websites for quilting-related individuals and companies.

INFORMATION for STORES
Customers use this link to find stores that carry our products.  If you work at or own a quilting-related store, please register on our Store Locator.  We will list your store information absolutely FREE and help customers find you.

Texture Magic Reps. Superior Threads is looking for a few more representatives to sell and demo our popular new product, Texture Magic at local shops all over the world. Texture Magic Reps make samples, teach classes and sell to wholesale and retail customers. Some territories in excellent locations (below) are still available. If this sounds like a fun part time home business, please contact [email protected] for details.  Texture Magic Sales Territories are available in these locations:
Hawaii, All Islands
South Los Angeles and Orange County California
San Bernardino & Riverside Counties California
Colorado
West Texas
San Antonio & South Texas
Houston Texas
Nebraska
East Missouri & South Illinois
North Illinois/Chicago
Arkansas
Louisiana
Mississippi
Alabama
Georgia
SE Florida
SW Florida
North Carolina
South Carolina
Virginia
West Virginia
West Pennsylvania
East Pennsylvania
North New Jersey & Se NY
New York City & Long Island
E Massachusetts, Connecticut & Rhode Island
Europe, except Spain
Canada except British Columbia and Ontario
Everywhere else outside the U.S.

BOB’S SUPERIOR JOKE of the MONTH
At the church meeting, the preacher announced, "Anyone with a special concern or problem who wants to be prayed over, please come forward."  Billy Bob got in line, and when it was his turn, the preacher asked, "Billy Bob, what is your need that you want me to pray about?”
Billy Bob replied, "Preacher, I need you to pray for help with my hearing." The preacher put one finger of one hand on Billy Bob’s ear, placed his other hand on top of Billy Bob’s head, and then prayed and prayed and prayed. He prayed a blue streak for Billy Bob and the whole congregation joined in with great enthusiasm.
After a few minutes, the preacher removed his hands, stood back and asked, "Billy Bob, how is your hearing now?"
Billy Bob answered, "I don't know. It ain't 'til next week.”

THANK YOU for reading. Please forward to a friend and have a SUPERIOR day.
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Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi

Copyright 2010 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell. www.superiorthreads.com