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July 2010 Newsletter

WISE WORDS FROM MOTHER SUPERIOR
I'm thankful for miracles.  On May 15th, we welcomed our 4th grandchild, Jonathan Packer Purcell, to the world.  Mom and baby were doing fine.  Then three weeks later, Jonathan developed a fever and was admitted to Newborn ICU and diagnosed with meningitis,  For two weeks he was cared for by skilled doctors and nurses and loving family.  I counted many miracles during this time, including wise advice to go to the hospital although symptoms did not seem serious at the time, early detection of illness, skilled hospital staff, and an earlier-than-anticipated release from the hospital.  Jonathan seems to be 100% and his hearing and eyesight tests are normal.  Prayers were answered and we are thankful for this wonderful baby.  Some miracles in our lives go unrecognized and some miracles are obvious.  Miracles do happen.

One of our soon-to-arrive silk (arriving late July/early August) colors has been named in Jonathan's honor.  Each of our four grandchildren has a thread color named after him/her and we are offering these colors at celebration prices.  See Grandchildren Specials in the Specials section below.  


It's Back!  Win $100 Gift Certificates.  FOLLOW
us on Facebook and Twitter and be the first to hear of new products and specials.    For the rest of this month, every time we add 100 new Facebook Fans, we randomly select one Fan from among all Fans and award a $100.00 gift certificate.
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EDUCATION:  Potatoes and Cotton
Idaho potatoes are famous worldwide. I’ve wondered if there really a is difference between Idaho potatoes and other potatoes but regardless of what I think, fast food hamburger chains believe that Idaho-grown potatoes are the best potatoes for French fries and they are the major buyer of Idaho potatoes. Other potatoes are not as valuable. The Idaho soil, the climate, the water and air are ideal to grow the perfect potato.
So it is with Egyptian cotton. The climate, the soil, the air, and water are ideal in Egypt for growing excellent cotton. But there is a problem. 90% of thread labeled Egyptian cotton does not come from Egypt. In the rank of cotton-producing countries, Egypt is not even in the top 10. There is no way all the products labeled "Egyptian cotton" are actually from Egypt. I have seen labels printed, ‘Egyptian Cotton, Made in China’ and ‘Egyptian Cotton, Made in India.’ So what do the labels really mean?
Many years ago, the term ‘Egyptian cotton’ became synonymous with ‘long staple cotton.’ Regardless of where it was grown, long staple cotton was labeled as Egyptian cotton and of course everyone assumes it comes from Egypt. Today it is almost impossible to know if cotton labeled ‘Egyptian cotton’ really was grown in Egypt. Because we, like the potato buyers, believe the there is a difference in quality, all Superior’s cotton is purchased in Egypt. It is certified Egyptian-grown extra-long staple cotton.

The staple length of cotton is also very important. Staple refers to the fibers of the cotton boll. The longer the fibers, the better the quality. Higher quality cotton means better strength, less breakage and down time, and less lint which results in less wear on your machine and less cleaning time.

Lowest quality: Short staple cotton. Thread labeled ‘100% cotton’ without specifying the length of the staple is usually the lowest grade or short staple cotton.
Medium quality: Long staple cotton.
Highest quality: Extra-long staple cotton. Our King Tut thread and MasterPiece thread are made from 100% Egyptian-grown extra-long staple mercerized cotton.


starburst shipping (Small)$3.95 SHIPPING ON ALL RETAIL ORDERS CONTINUES within the U.S. 50 states.  You choose the products, we’ll choose the shipping method.  (Wholesale and business account orders have different shipping rates.)
International orders: We now offer regular Air Mail rates on international shipping to most countries.  Air Mail rates are available for packages up to 4 lbs.  International packages over 4 lbs. sent via the Post Office require Priority Mail or Express Mail rates.


BOB'S TEACHING SCHEDULE. Thread Therapy with Dr. Bob

August 19. Bakersfield, CA. Cotton Patch Quilters of Kern County
Sep. 9-11.  Madison, WI.  Quilt Expo
Sep. 16.  Tacoma, WA.  Innovations in Machine Quilting
Sep. 23.  Huron, OH.  Quilting with Machines
Sep. 25. Portland, OR. NW Quilt Expo
Sep. 27-29. St. George, UT. School of Threadology. Certified Threadologist Course
Oct. 8.  Midway, UT.  Utah Quilt Guild QuiltFest


School logo (Small)

 

SCHOOL OF THREADOLOGY
Sep. 27-29, 2010. St. George, Utah.  Certified Threadologist Course

 


$30 IDEA WINNERS

Please be our Business Consultant. Send us your ideas to help us serve you better (products, education, website, customer service, etc.). We will award a $30 gift certificate for the best ideas. In the e-mail subject line, please type "$30 idea."  Click here to submit an idea.  This month's winning Consultants:
Three winning consultants.  One idea.

1.  Lillian Lee.  I was wondering if when I am ordering thread, for example So Fine, if the computer could show me what color bobbin would best match the thread!
Bob's note: See What's New section below for links. 

2.   Carol Haskell (Vermont). Can you please have a web page or chart where you list exact or very similar color matches between different kinds of thread?  There is a Bottom Line color that I would like to have in your So Fine but on the computer it was difficult to see whether there is a similar color or exact color match.  Sometimes I would like the same color, but want a different weight/look or the same color for the top and bottom of the quilt without using the same thread for both.
Bob's note: See What's New section below for links. 

3.  Sabra Andersen (Maine).  How about a chart which gives the best match between Bottom Line and So Fine?  A simple listing of best choices would be super.
Bob's note: See What's New section below for links. 


WHAT’S NEW (This Month)
1.  Color compatibility cross reference chart for So Fine and Bottom Line.  We added a new tab on the main Product pages for products that have cross reference charts.
To match So Fine colors to Bottom Line colors, click here.
To match Bottom Line colors to So Fine colors, click here.

2.  Brilliant White Highlights #798 is now available on 500 yd. spools as well as 2,000 yd. cones

3.
Our newest education video about cotton thread.  Please click to view.


WHAT’S NEW (Last Month)
1.  New video just posted talks about tension settings.  The information in this video does more to resolve problems than any other advice I can give.  If you have problems sewing with any quality thread, please watch this 8-minute video. 

2.  DVD and School of Threadology book combination set.  The DVD contains "Thread Therapy with Dr. Bob seminar.  The School of Threadology book contains over 90 pages of educational information condensed from 10 years of Bob's research and newsletter education.  This is the book used in our School of Threadology.  Reference Guides are also included.  Worth $10,000.  Only $29.95 (reg. $39.90) this month.

3.  Superior Silk (#100) is scheduled to arrive toward the end of July.  80 beautiful colors will be available on 220 yd. spools and 1,090 yd. mini-cones.

4.  Video tabs added to product pages.  When you land on a Products page such as King Tut or So Fine,  there is a horizontal bar showing numerous tabs such as Description, Spool Sizes, Color Grids, and now, Video.  The current page tab is bright pink and the other tabs are blue.  These tabs help navigate through everything related to that specific product.  Videos are available for many products.  More are coming.


NEED a NEW or IMPROVED WEBSITE? Bob's personal recommendation
Websites For Quilters specializes in websites for our industry.  We use them and highly recommend them.  (This is an unpaid plug for them because we like the superior work they do.)  For more information, click here.  They have designed over 200 websites for quilting-related individuals and companies.


INFORMATION for STORES

Customers use this link to find stores that carry our products.  If you work at or own a quilting-related store, please register on our Store Locator.  We will list your store information absolutely FREE and help customers find you.


BOB’S SUPERIOR JOKE of the MONTH
A wife is scrambling eggs when her husband bursts into the kitchen.
"Careful," he cries. "Be Careful! You're cooking too many at once. Too many! Scramble them! Now! We need more butter. They're going to stick! Careful! Now scramble them again! Hurry up! Are you crazy? Don't forget to salt them. You always forget to salt them. Use the salt. Use the salt! The salt!"
The wife turns and asks, "What is wrong with you?"
Her husband calmly replies, "I wanted to show you what it feels like when I'm driving."


THANK YOU
for reading. Please forward to a friend and have a SUPERIOR day.
To change your subscribed e-mail address or if this was forwarded to you and you want your very own copy personally sent to your e-mail Inbox, please chick here:  Subscribe. To unsubscribe, click the link at the bottom of the e-mail sent to you.

Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi

Copyright 2010 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell. www.superiorthreads.com