September 2010 Newsletter
WISE WORDS FROM MOTHER SUPERIOR
Question: When hand appliqueing or hand quilting, there is a school of thought that says you pull the
thread off of a spool and knot the end you cut while others say you
pull the thread off of a spool and knot the end you pull. The notion
is that there is a twist to thread and pulling it one way through fabric is better than the other and pulling it the wrong
way ends up causing problems. So, what’s the answer?
Answer: It will matter if you use a low quality, loosely twisted,
budget thread. If you use a
high quality thread with a tight, consistent twist (such as So Fine,
Bottom Line, MasterPiece, or Kimono Silk) for hand applique or King Tut
and Treasure for hand quilting, the twist is so smooth, precise and
consistent, the direction does not matter.
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choose the products, we’ll choose the shipping method. (Wholesale and
business account orders have different shipping rates.)
We now offer regular Air Mail rates on international shipping to most
countries. Air Mail rates are available for packages up to 4 lbs.
International packages over 4 lbs. sent via the Post Office require
Priority Mail or Express Mail rates.
EDUCATION: A Superior Story
of my favorite comments are those that say, “I’ve been using your
thread for 20 years.” Although I take that as a wonderful compliment,
we have been around for just over 10 years. We are often asked how we
became involved with thread. Here is the story. A year after we were
married, we (Bob and Heather) moved to Japan to work as English teachers
for two years. We then returned to the U.S. for graduate school.
After graduating, we decided to go back to Japan and open our own
English education business and we stayed for six years. Two of our
three children were ‘made in Japan.’ and our only American-born child
was born on the 4th of July.
In 1990 we moved from Japan to Hawaii
to enjoy life in paradise and it was during this time that Heather was
introduced to the quilting scene. It was the first step toward quilting
addiction. A few years later we moved to southern Utah and Heather
took more quilting classes and then worked part time at a local quilt
shop. It didn’t take long to realize that the best quality threads were
from Japan and with our experience there, we did some research and made
a trip back to meet with thread factories.
During the first 2-3
years, we ordered existing products from the thread factories and those
were our first products (Metallic, Glitter, Halo, Polyarn). We then saw
a need for new products and together with the factories, designed our
own products by fiber type, weight, and color. Heather is the color
queen and personally creates the variegated color combinations and
selects all solid colors in every thread line. I (Bob) learned a good
lesson early on when I judged a color to be ugly and boring and it
happens to be one of the best selling colors that we have.
Superior products are made to our exact specifications and we therefore
maintain strict control over quality. In addition to being the most
expensive country in which to manufacture products, Japan is the only
country in the world that will listen to us regarding our extreme
demands for quality and it is also the most technologically advanced
thread-producing country. U.S. factories refused our quality requests.
China doesn’t care because they can sell a ton of cheap (in price and
quality) thread. Other countries do not have the technology or desire
to produce the highest quality thread.
So our newlywed adventure 30
years ago to Japan has resulted in wonderful opportunities and opened
up an amazing world to us. We love the quilting industry and the
wonderful quilters we meet. Thank you for being part of our lives. The
best is yet to come.
BOB'S TEACHING SCHEDULE. Thread Therapy with Dr. Bob
Sep. 16. Tacoma, WA. Innovations in Machine Quilting. 10:30 a.m.
Sep. 23. Huron, OH. Quilting with Machines. 7:30 p.m.
Sep. 25. Portland, OR. NW Quilt Expo. 12:30 p.m.
Sep. 27-29. St. George, UT. School of Threadology. Certified Threadologist Course
Oct. 8. Midway, UT. Utah Quilt Guild QuiltFest
Nov. 2. Houston, TX. Tri-County Quilt Guild
Dec. 6. Austin, TX. Austin Area Quilt Guild
Jan 4, 2011. Casa Grande, AZ. Casa Grande Quilt Guild
Jan. 17-18. Ontario, CA. Road to California show. School of Threadology. Certified Threadologist Course
Jan. 21. Ontario, CA. Road to California quilt show. 7:00 p.m.
Jan. 22. Ontario, CA. Road to California quilt show 4:00 p.m.
SCHOOL OF THREADOLOGY
School sessions are held in St. George, Utah but we occasionally take
the show on the road. The Road to California Quilter's Conference asked
us to offer our most popular session, the Certified Threadologist Course
on the Monday and Tuesday (January 17-18) prior to the January 2011
show opening. Spaces are limited so if you are interested, please
register early. Machines will be provided (or you may bring your own).
Registration is available online at the Road to California website or by telephone at 909.946.0020.
1. Sep. 27-29, 2010. St. George, Utah. Certified Threadologist Course We had three cancellations and therefore have some last-minute openings available.
2. January 17-18, 2011. Ontario, CA. FIRST TIME IN CALIFORNIA at the Road to California Quilter's Conference. Certified Threadologist Course. Registration is available online at the Road to California website or by telephone at 909.946.0020.
$30 IDEA WINNERS
be our Business Consultant. Send us your ideas to help us serve you
better (products, education, website, customer service, etc.). We will
award a $30 gift certificate for the best ideas. In the e-mail subject
line, please type "$30 idea." Click here to submit an idea. This month's winning Business Consultants:
1. Mary LeClerc (Kansas). Please make the Holy SuperBOBs Donut filled with Bottom Line prewound bobbins easier to find in the product list. It took me forever to find it.
Note: I really don't like that product name. Mother Superior reached
back into her 'watching Batman on TV days' (just a very few years ago,
Heather) and came up with it. (Maybe it's a cross between Mother
Superior (the holy part) and Bob.) Anyway, we added more links to find
this BAM! POW! WHAM! product. It is listed under Prewound Bobbins -->
SuperBOBs and also under L style SuperBOBs.
Susan Berbec (California). Just love my new thread cards with the
publication date on each. How about adding the most current thread card
date to the information page for that thread? That way, we'd know
we're ordering the current colors and thread numbers.
Bob's Note: Done. In the description of each individual color card on the Color Card page, we added the number of colors contained on the card and what thread color number the current card ends in.
Stevenson. I was wanting to look at what was contained in the
'Modern Moods by Gina Perkes' collection of silk thread that you
referenced in the August newsletter. I tried to find it on your website
Bob's Note: We fixed it. It is now on the main Silk page and has its own tab. There are two links to click on color grids to view the beautiful colors in this collection. One is jpeg format (faster loading) and the other is pdf format (slower loading, but more detailed).
WHAT’S NEW (This Month)
WHAT’S NEW (Last Month)
1. Silk Color cards. We have two colors cards for our new Kimono Silk thread. Card #1 contains colors #301 through #340 and card #2 contains color #341 through #380. As with all our color cards, we sell them at our cost to make them which is only $3.
2. Treasure color card. Treasure is our coated cotton thread specifically for hand quilting. The Treasure color card is now available for $3.
3. More educational videos.
We now have 16 Texture Magic tutorial and idea videos and 9 Thread
Therapy with Dr. Bob videos available online, all FREE to view and
4. Two new Color Comparison Charts are available.
So Fine to MasterPiece Color Comparison Chart
MasterPiece to So Fine Color Comparison Chart
5. Mother's Superior's classy jacket pattern. Many people ask Heather about this stunningly cool jacket. The pattern is called San Moritz (I think that means 'stunningly cool jacket') and is made by MorninGlory designs.
1. Announcing KIMONO SILK
, a very fine #100 pure silk thread by Superior Threads. KIMONO SILK
is ideal for hand appliqué, invisible machine appliqué, and fine detail machine quilting. 80 beautiful colors
selected by Heather Purcell (Mother Superior) including a 24-color Gina Perkes collection
Spool sizes: All colors are available on 220 yd. spools
and 1,090 yd. mini-cones
A high-resolution two-page printable color chart is available here
Color grids (faster loading) are available here
2. Our latest Thread Therapy video, Thread Delivery System, has been added our Video Library.
This video teaches the difference between spools and cones and how they
should be positioned for proper use. We now have 18 different
Educational videos available in the online library and add 1-2 new
videos each week.
3. Texture Magic videos.
Six new videos featuring Mother Superior (Heather Purcell) and Annie
Unrein demonstrating Texture Magic are now posted on our website.
Texture Magic #1. Introduction
Texture Magic #2. Packaging
Texture Magic #3. Overview
Texture Magic #4. Marking
Texture Magic #5. Stitching the Grid
Texture Magic #6. Steaming
4. Revised Inventory List.
Our Inventory List has been improved. You can now choose to open in
either Excel format or pdf format. You can also choose a single product
page instead of opening the entire list (24 pages).
5. SunBurst 3,300 yds. Sunlight-activated color-changing thread is now available on 3,300 yd. cones. 8 different color choices.
6. Longarm needles assortment. Groz-Beckert SAN 11 (MR style) titanium-coated needles. Assortment set of 100 needles. Two 10-packs each (20 needles) x 5 sizes: #14 (MR 3.0), #16 (MR 3.5), #18 (MR 4.0), #19 (MR 4.5), and #21 (MR 5.0).
So Fine is a wonderful thread for quilting, bobbin, binding, clothing
and craft construction, all purpose use, and even makes a great dental
floss. We have 134 colors available on 3,280 yd. cones. Up until now,
only the original 50 colors (#410 to #450) were available on 550 yd.
spools. Due to your many requests, we are adding more of the colors to
the 550 spool size. Eight are already here: color numbers 452, 453,
457, 469, 486, 496, 504, 524. Here is a link to the So Fine 550 yd. page. All colors are in numerical order.
NEED a NEW or IMPROVED WEBSITE? Bob's personal recommendation
Websites For Quilters
specializes in websites for our industry. We use them and highly
recommend them. (This is an unpaid plug for them because we like the
superior work they do.) For more information, click here. They have designed over 200 websites for quilting-related individuals and companies.
INFORMATION for STORES
use this link to find stores that carry our products. If you work at
or own a quilting-related store, please register on our Store Locator. We will list your store information absolutely FREE and help customers find you.
BOB’S SUPERIOR JOKE of the MONTH
the first day of school, the children brought gifts for their teacher.
The florist's son brought the teacher a bouquet of flowers. The
candy-store owner's daughter gave the teacher a pretty box of candy.
Then the liquor-store owner's son brought up a big, heavy box. The
teacher lifted it up and noticed that it was leaking a little bit. She
touched a drop of the liquid with her finger and tasted it. "Is it
wine?" she guessed.
"No," the boy replied.
She tasted another drop and asked, "Champagne?"
"No," said the little boy. "It's a puppy!"
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Bob Purcell, the Thread Professor and self-certified Threadologist.
Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi
2010 by Superior Threads. If you wish to reprint the Education portion
of this newsletter, authorization is hereby granted as long as the
source is clearly cited as follows: used with permission from Bob