Clicky

Retail

September 2010 Newsletter

www.superiorthreads.com

WISE WORDS FROM MOTHER SUPERIOR
Question: When hand appliqueing or hand quilting, there is a school of thought that says you pull the thread off of a spool and knot the end you cut while others say you pull the thread off of a spool and knot the end you pull.  The notion is that there is a twist to thread and pulling it one way through fabric is better than the other and pulling it the wrong way ends up causing problems.  So, what’s the answer?
Answer:  It will matter if you use a low quality, loosely twisted, budget thread.  If you use a high quality thread with a tight, consistent twist (such as So Fine, Bottom Line, MasterPiece, or Kimono Silk) for hand applique or King Tut and Treasure for hand quilting, the twist is so smooth, precise and consistent, the direction does not matter.

FOLLOW
us on Facebook and Twitter and be the first to hear of new products and specials.  Become a fan and you may win a $100.00 gift certificate. 

starburst shipping (Small)
$3.95 SHIPPING ON ALL RETAIL ORDERS CONTINUES within the U.S. 50 states.  You choose the products, we’ll choose the shipping method.  (Wholesale and business account orders have different shipping rates.)
International orders: We now offer regular Air Mail rates on international shipping to most countries.  Air Mail rates are available for packages up to 4 lbs.  International packages over 4 lbs. sent via the Post Office require Priority Mail or Express Mail rates.

EDUCATION: A Superior Story
Some of my favorite comments are those that say, “I’ve been using your thread for 20 years.”  Although I take that as a wonderful compliment, we have been around for just over 10 years.  We are often asked how we became involved with thread.   Here is the story.  A year after we were married, we (Bob and Heather) moved to Japan to work as English teachers for two years.  We then returned to the U.S. for graduate school.  After graduating, we decided to go back to Japan and open our own English education business and we stayed for six years.  Two of our three children were ‘made in Japan.’ and our only American-born child was born on the 4th of July. 
In 1990 we moved from Japan to Hawaii to enjoy life in paradise and it was during this time that Heather was introduced to the quilting scene.  It was the first step toward quilting addiction.  A few years later we moved to southern Utah and Heather took more quilting classes and then worked part time at a local quilt shop.  It didn’t take long to realize that the best quality threads were from Japan and with our experience there, we did some research and made a trip back to meet with thread factories.
During the first 2-3 years, we ordered existing products from the thread factories and those were our first products (Metallic, Glitter, Halo, Polyarn).  We then saw a need for new products and together with the factories, designed our own products by fiber type, weight, and color.  Heather is the color queen and personally creates the variegated color combinations and selects all solid colors in every thread line.  I (Bob) learned a good lesson early on when I judged a color to be ugly and boring and it happens to be one of the best selling colors that we have. 
All Superior products are made to our exact specifications and we therefore maintain strict control over quality.  In addition to being the most expensive country in which to manufacture products, Japan is the only country in the world that will listen to us regarding our extreme demands for quality and it is also the most technologically advanced thread-producing country.  U.S. factories refused our quality requests.  China doesn’t care because they can sell a ton of cheap (in price and quality) thread.  Other countries do not have the technology or desire to produce the highest quality thread. 
So our newlywed adventure 30 years ago to Japan has resulted in wonderful opportunities and opened up an amazing world to us.  We love the quilting industry and the wonderful quilters we meet.  Thank you for being part of our lives.  The best is yet to come.

BOB'S TEACHING SCHEDULE. Thread Therapy with Dr. Bob
Sep. 16.  Tacoma, WA.  Innovations in Machine Quilting. 10:30 a.m.
Sep. 23.  Huron, OH.  Quilting with Machines. 7:30 p.m.
Sep. 25. Portland, OR. NW Quilt Expo. 12:30 p.m.
Sep. 27-29. St. George, UT. School of Threadology. Certified Threadologist Course
Oct. 8.  Midway, UT.  Utah Quilt Guild QuiltFest
Nov. 2. Houston, TX. Tri-County Quilt Guild
Dec. 6. Austin, TX. Austin Area Quilt Guild
2011
Jan 4, 2011.  Casa Grande, AZ. Casa Grande Quilt Guild
Jan. 17-18.  Ontario, CA. Road to California show.  School of Threadology. Certified Threadologist Course
Jan. 21. Ontario, CA. Road to California quilt show. 7:00 p.m.
Jan. 22. Ontario, CA. Road to California quilt show  4:00 p.m.


School logo (Small)

SCHOOL OF THREADOLOGY
Most School sessions are held in St. George, Utah but we occasionally take the show on the road.  The Road to California Quilter's Conference asked us to offer our most popular session, the Certified Threadologist Course on the Monday and Tuesday (January 17-18) prior to the January 2011 show opening.  Spaces are limited so if you are interested, please register early.  Machines will be provided (or you may bring your own).  Registration is available online at the Road to California website or by telephone at 909.946.0020.

1.  Sep. 27-29, 2010. St. George, Utah.  Certified Threadologist Course  We had three cancellations and therefore have some last-minute openings available.

2.  January 17-18, 2011. Ontario, CA.  FIRST TIME IN CALIFORNIA at the Road to California Quilter's Conference.  Certified Threadologist Course.  Registration is available online at the  Road to California website  or by telephone at 909.946.0020.

$30 IDEA WINNERS
Please be our Business Consultant. Send us your ideas to help us serve you better (products, education, website, customer service, etc.). We will award a $30 gift certificate for the best ideas. In the e-mail subject line, please type "$30 idea."  Click here to submit an idea.  This month's winning Business Consultants:
1. Mary LeClerc (Kansas).  Please make the  Holy SuperBOBs Donut filled with Bottom Line prewound bobbins easier to find in the product list.  It took me forever to find it. 
Bob's Note: I really don't like that product name.  Mother Superior reached back into her 'watching Batman on TV days' (just a very few years ago, Heather) and came up with it.  (Maybe it's a cross between Mother Superior (the holy part) and Bob.)  Anyway, we added more links to find this BAM! POW! WHAM! product. It is listed under Prewound Bobbins --> SuperBOBs and also under L style SuperBOBs

2.  Susan Berbec (California). Just love my new thread cards with the publication date on each.  How about adding the most current thread card date to the information page for that thread?  That way, we'd know we're ordering the current colors and thread numbers.
Bob's Note:  Done.  In the description of each individual color card on the  Color Card page, we added the number of colors contained on the card and what thread color number the current card ends in. 

3.
Jami Stevenson.  I was wanting to look at what was contained in the 'Modern Moods by Gina Perkes' collection of silk thread that you referenced in the August newsletter.  I tried to find it on your website but can’t.
Bob's Note:  We fixed it.  It is now on the main Silk page and has its  own tab.  There are two links to click on color grids to view the beautiful colors in this collection.  One is jpeg format (faster loading) and the other is  pdf format (slower loading, but more detailed). 

WHAT’S NEW (This Month)
1.  Silk
Color cards. We have two colors cards for our new Kimono Silk thread.  Card #1 contains colors #301 through #340 and card #2 contains color #341 through #380.  As with all our color cards, we sell them at our cost to make them which is only $3. 
2.  Treasure color card.  Treasure is our coated cotton thread specifically for hand quilting.  The Treasure color card is now available for $3.

3.  More educational videos.  We now have 16 Texture Magic tutorial and idea videos and 9 Thread Therapy with Dr. Bob videos available online, all FREE to view and learn.

4.  Two new Color Comparison Charts are available. 
So Fine to MasterPiece Color Comparison Chart
MasterPiece to So Fine Color Comparison Chart 

5.  Mother's Superior's classy jacket pattern.  Many people ask Heather about this stunningly cool jacket.  The pattern is called San Moritz (I think that means 'stunningly cool jacket') and is made by MorninGlory designs

WHAT’S NEW (Last Month)
1.  Announcing KIMONO SILK, a very fine #100 pure silk thread by Superior Threads.  KIMONO SILK is ideal for hand appliqué, invisible machine appliqué, and fine detail machine quilting.  80 beautiful colors selected by Heather Purcell (Mother Superior) including a 24-color Gina Perkes collection.
Spool sizes: All colors are available on 220 yd. spools and 1,090 yd. mini-cones
A high-resolution two-page printable color chart is available here.
Color grids (faster loading) are available here

2.  Our latest Thread Therapy video, Thread Delivery System, has been added our Video Library.  This video teaches the difference between spools and cones and how they should be positioned for proper use.  We now have 18 different Educational videos available in the online library and add 1-2 new videos each week.

Texture Magic
3.  Texture Magic videos.  Six new videos featuring Mother Superior (Heather Purcell) and Annie Unrein demonstrating Texture Magic are now posted on our website.
Texture Magic #1. Introduction
Texture Magic #2. Packaging
Texture Magic #3. Overview
Texture Magic #4. Marking
Texture Magic #5. Stitching the Grid
Texture Magic #6. Steaming

4. Revised Inventory List.  Our Inventory List has been improved.  You can now choose to open in either Excel format or pdf format.  You can also choose a single product page instead of opening the entire list (24 pages).

sunburst
5.  SunBurst 3,300 yds.  Sunlight-activated color-changing thread is now available on 3,300 yd. cones.  8 different color choices.

6. Longarm needles assortmentGroz-Beckert SAN 11 (MR style) titanium-coated needles.  Assortment set of 100 needles.  Two 10-packs each (20 needles) x 5 sizes: #14 (MR 3.0), #16 (MR 3.5), #18 (MR 4.0), #19 (MR 4.5), and #21 (MR 5.0).

7.  So Fine is a wonderful thread for quilting, bobbin, binding, clothing and craft construction, all purpose use, and even makes a great dental floss.  We have 134 colors available on 3,280 yd. cones.  Up until now, only the original 50 colors (#410 to #450) were available on 550 yd. spools.  Due to your many requests, we are adding more of the colors to the 550 spool size.  Eight are already here:  color numbers 452, 453, 457, 469, 486, 496, 504, 524.  Here is a link to the So Fine 550 yd. page.  All colors are in numerical order.

NEED a NEW or IMPROVED WEBSITE? Bob's personal recommendation
Websites For Quilters specializes in websites for our industry.  We use them and highly recommend them.  (This is an unpaid plug for them because we like the superior work they do.)  For more information, click here.  They have designed over 200 websites for quilting-related individuals and companies.

INFORMATION for STORES
Customers use this link to find stores that carry our products.  If you work at or own a quilting-related store, please register on our Store Locator.  We will list your store information absolutely FREE and help customers find you.

BOB’S SUPERIOR JOKE of the MONTH
On the first day of school, the children brought gifts for their teacher. The florist's son brought the teacher a bouquet of flowers. The candy-store owner's daughter gave the teacher a pretty box of candy. Then the liquor-store owner's son brought up a big, heavy box. The teacher lifted it up and noticed that it was leaking a little bit. She touched a drop of the liquid with her finger and tasted it. "Is it wine?" she guessed.
"No," the boy replied.
She tasted another drop and asked, "Champagne?"
"No," said the little boy.  "It's a puppy!"


THANK YOU for reading. Please forward to a friend and have a SUPERIOR day.
To change your subscribed e-mail address or if this was forwarded to you and you want your very own copy personally sent to your e-mail Inbox, please click here:  Subscribe. To unsubscribe, click the link at the bottom of the e-mail sent to you.

Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi

Copyright 2010 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell. www.superiorthreads.com