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November 2010 Newsletter

www.superiorthreads.com

WISE WORDS FROM MOTHER SUPERIOR.
There is a fantastic new website created by Websites For Quilters that helps me find specific fabrics.  FindMyFabric.com  is an innovative fabric search engine that finds fabric and quilting supplies from hundreds of online quilt stores. You can search for products by either typing in words or by uploading a photo from a digital camera.  If you use a photo, the search engine uses image recognition technology to find matching fabrics.
Why is this so cool?  Imagine you ran out of a specific fabric and need a little more to complete your quilt.  However, you don't know the name of the manufacturer, collection, or designer of that print.  Local quilt shops have run out of it or don't carry that line and you are pulling your hair out looking for it.  Before you go bald and your family goes crazy living with a must-find-that-fabric quilter, try FindMyFabric.com.  Take a picture of the fabric, upload it, and within seconds locate an online retailer that has the fabric in stock.  I love it!  Any store that sells fabric and quilting-related products online can submit their products free of charge to FindMyFabric.com. 

WHERE in the world is MonoPoly?
After months of being out of stock, MonoPoly is on the way.  We will have some within a week.  Whenever an item is listed as Out of Stock on our website, there is a box where you can enter your e-mail address and we will notify you as soon as that item becomes available.  To see an example, here is the link to MonoPoly.  

 FOLLOW us on Facebook and Twitter and be the first to hear of new products and specials. 

starburst shipping (Small)
$3.95 SHIPPING ON ALL RETAIL ORDERS CONTINUES within the U.S. 50 states.  You choose the products, we’ll choose the shipping method.  (Wholesale and business account orders have different shipping rates.)  You still have the option of choosing faster shipping methods.
International orders: We now offer low Air Mail rates on international shipping to most countries.  Air Mail rates are available for packages up to 4 lbs.  International packages over 4 lbs. sent via the Post Office require Priority Mail or Express Mail rates.  UPS is also available.

EDUCATION: Needles for Home Machines
We learn a lot from associating with professional quilters, piecers, teachers, embroiderers, craft and clothing construction specialists, and thread artists.  From our conversations, it seems like the majority of the professionals and teachers use the same needle style for nearly all their work.  It is not the universal, quilting, embroidery, sharp (microtex), jeans, or metallic needle.  It is the Topstitch needle.  The Topstitch needle is like a hybrid needle, taking the best features from many other needle styles and combining them into one.  Here is why the Topstitch needle is called the magic needle:
1.  Double size eye.  The eye of the Topstitch needle is nearly twice as long as other needle eyes.  This allows the thread to pass through the eye without being stressed.  Think of trying to lace up a shoelace through a too small eyelet compared to lacing the shoelace through a larger eyelet.  Which way works better?
2.  The groove which runs up the shaft of
all needles is wider and deeper in the Topstitch style than in other needle types. This allows the thread to lie in the groove and the thread is protected, avoiding excess friction which causes fraying.

You really do not need ten different needle styles.  The Topstitch needle is the ideal needle for most sewing projects.  What size is best?  The common sense way of determining the appropriate needle size is to select it based on the thread diameter.  
Very fine threads such as #100 silk, Bottom Line, MonoPoly . . . . . . . Topstitch #70/10 (NEW product).
Fine threads such as #50 MasterPiece or #50 So Fine . . . . . . . . . . . .   Topstitch #80/12.
Medium weight threads such as #40 King Tut and Rainbows . . . . . . .  Topstitch #90/14.
Heavier threads such as Poly Quilter . . . . . . . . . . . . . . . . . . . . . . . . .  Topstitch #100/16.
This information is printed in our  Thread Selection Guide for Home Machines.
A look into Mother Superior's sewing supplies would reveal only Topstitch needles in all four sizes.
Most needle manufacturers make the Topstitch style.  Our Superior Topstitch needles are
made exclusively for Superior Threads by the largest industrial needle company in the world , Organ Needle Company, and these are the only titanium-coated Topstitch style needles in the world.  They last five to eight times longer than regular needles.  All this for just 20 cents more per needle.

BOB'S TEACHING SCHEDULE. Thread Therapy with Dr. Bob
Nov. 2. Houston, TX. Tri-County Quilt Guild. 7:00 p.m.
Dec. 6. Austin, TX. Austin Area Quilt Guild. 6:45 p.m.
Jan 4, 2011.  Casa Grande, AZ. Casa Grande Quilt Guild. 9:30 a.m.
Jan. 8. San Diego, CA. Village Quilters Guild. 10:00 a.m.
Jan. 17-18.  Ontario, CA. Road to California show.  School of Threadology. Certified Threadologist Course
Jan. 21. Ontario, CA. Road to California quilt show. 7:00 p.m.
Jan. 22. Ontario, CA. Road to California quilt show  4:00 p.m.
Feb. 8. Lockport, IL. Heritage Quilters. 7:00 p.m.
Feb. 9. Flossmore, IL. Quilters Plus. 9:30 a.m.
Feb. 9. Willowbrook, IL. QuiltFabric.com. 1:30 p.m.
Feb. 23-24. Kailua-Kona HI.  Quilt Passions.  All day classes, then go to the beach.
Mar. 3-6. Puyallup, WA. Sewing & Stitchery Expo.
Mar. 10. Plano, TX. Quilters Guild of Plano. 6:30 p.m.
Mar. 12. Dallas, TX.  Dallas Quilt Celebration. 11:00 a.m.
Mar. 25. Santa Rosa, CA. The Sewing Place. 6:00 p.m.

School logo (Small)

SCHOOL OF THREADOLOGY

1.  Most School sessions are held in St. George, Utah but we sometimes are invited to take the show on the road.  The Road to California quilt show asked us to offer our most popular session, the Certified Threadologist Course on the Monday and Tuesday (January 17-18) prior to the January 2011 show opening.  Spaces are limited so if you are interested, please register early.  Machines will be provided (or you may bring your own).  We are providing our regular three-day course in two action-packed days.  Four Superior Educators will teach you all we can.  Hands-on projects, lectures, demos, and fun.  Registration is available online at the  Road to California website or by telephone at 909.946.0020.

2.  Longarm Sessions.  Seven longarm machines are in place in our School and machine #8 will be here next week.  We are getting close to offering School of Threadology classes for longarm machines. We are asking you, the owners and future owners of longarm machines, what you would like offered in these classes and who you recommend as teachers.  Please respond to Ricci, our longarm specialist.

 $30 IDEA WINNERS
Please be our Business Consultant. Send us your ideas to help us serve you better (products, education, website, customer service, etc.). We will award $30 gift certificates for the best ideas.  Click here to submit an idea.  This month's winning Business Consultants:

1.  Vicki Cal.  I have another use for the Bottom Line Thread.  For those who sew quilt bindings by hand and find that regular cotton threads tend to knot and tangle after a while of sewing, the solution that seasoned quilters keep saying is use a short piece of thread and you will just have to re-thread more frequently.  I decided to try the Bottom Line Thread with my last quilt when I was sewing on the binding and not a single tangle, not a single knot and the thread just glided through the quilt like butter.  It was a dream to hand sew with the Bottom Line Thread.

2. Patty Young.  When threading the Bernina 830 with MonoPoly, if the sensors won’t "see" the thread, run a strand of cotton (I use MasterPiece) thread with the MonoPoly, thread the needle as usual, then cut the cotton thread where it enters the machine, and pull out through the needle.  I was told to do this by a Bernina tech.

3. Dianne Rankin.  How about adding the new Kimono Silk thread to the Try Me Specials page?  I wanted to try a spool, but don't have a particular project/color in mind.  So I was going to buy it on the Try Me page, save a little, and let you pick the color. However, I don't see it listed there.
Bob's Note:  Our new #100 Silk thread is now available as a  Try Me Special.

 4.  Debbie Crutcher.  I am having difficulty figuring out what each  Try Me Special is for.  Please add a description stating each item's intended use.
Bob's Note:  Done.  Thank you for a winning idea to improve our website. 

WHAT’S NEW (This Month)
1.  Thread Index is updated.  This Index categorizes thread by weight (30, 40, 50, etc.), intended use (piecing, quilting, bobbin, embroidery, serger, etc.), and fiber type (polyester, cotton,metallic, etc.).  Very convenient.

2.  Live entertainment.  A couple years ago Heather and I wrote a funny song entitled "Where Did I Hide My Stash?"  It has reached number one on the International Quilt Music Pop Chart list (judged and compiled by Bob).  Our staff performs this and other songs at our School of Threadology events in St. George so we recorded it and posted it on YouTube.  Watch it here.  Todd (our son) is on the guitar, Ryan is on the drum, and Yeimy is shaking the maracas.  Our beautiful granddaughter Avilyn (already almost two) makes an appearance at the beginning.  Printed words and audio-only recording are available here.
Next month, watch for the #2 hit song, Longarm Rap.

3.  So Fine Prewound bobbins.  We have received many requests to wind our smooth, lint-free So Fine thread onto prewound bobbins.  These are in the final testing phase and are available for you to try in L style and M style bobbins.  L style bobbins fit most home machines and M style bobbins fit most longarm machines.  If you like them, we will make them in many colors.

4.  King Tut NEW COLORS.  35 colors of King Tut are on the way. The first color is named after Romy, a good friend and customer in Germany.  Two years ago we were discussing some new colors and she suggested we create a true red, like the color commonly used for redwork.  It is now available on both 500 yd. spools and 2,000 yd. cones. Color # 1000, Romy Red.
 
Romy's response: "Thank you so much for Romy Red.  This is definitely the color I always wanted and I ever missed! This is my red.  It is so beautiful and warm.  I love it."
If you will be in Houston, please visit us and be the first to see many new King Tut colors.

5.  Beautiful Silk Collections created by Mother Superior.  Heather has created five separate Kimono Silk color collections, each containing 6 spools (220 yds. each) of our new #100 Kimono Silk thread.  The color collections are Neutral, Fall, Winter, Spring, and Summer.  Introductory Special is only $29.95.


WHAT’S NEW (Last Month)

1.  Silk Color cards. We have two colors cards for our new Kimono Silk thread.  Card #1 contains colors #301 through #340 and card #2 contains color #341 through #380.  As with all our color cards, we sell them at our cost which is only $3. 
2.  Treasure color card.  Treasure is our coated cotton thread specifically for hand quilting.  The Treasure color card is now available for $3.
3.  More educational videos.  We now have 16 Texture Magic tutorial and idea videos and 9 Thread Therapy with Dr. Bob videos available online, all FREE to view and learn.
4.  Two new Color Comparison Charts are available.
So Fine to MasterPiece Color Comparison Chart
MasterPiece to So Fine Color Comparison Chart 

5.  Mother's Superior's classy jacket pattern.  Many people ask Heather about this stunningly cool jacket.  The pattern is called San Moritz (I think that means 'stunningly cool jacket') and is made by MorninGlory designs and is available on our website.


Bob's personal recommendation

What I believe to be the most innovative quilting-related Internet company in the world is  Websites For Quilters.  They also developed the FindMyFabric website mentioned above.  We use them and highly recommend them.  (This is an unpaid plug for them because we like the superior work they do.  They spent 14 hours yesterday restoring our crashed server.)  For more information, click here.  They have designed hundreds websites for quilting-related individuals and companies as well as non-quilting related websites.

INFORMATION for STORES
Customers use this link to find stores that carry our products.  If you work at or own a quilting-related store, please register on our Store Locator.  We will list your store information absolutely FREE and help customers find you.

BOB’S SUPERIOR JOKE of the MONTH
A  minister decided that a visual demonstration would  add emphasis to his Sunday  sermon.  Four worms were placed into four separate jars.  The first worm was put into a container of alcohol.  The second worm was put into a container of cigarette smoke. The third worm was put into a container of chocolate syrup.  The fourth worm was put into a container of good clean  soil.  At  the conclusion of the sermon, the Minister reported the following  results:
The first worm in alcohol: dead.
The second worm in cigarette smoke: dead.
Third worm in chocolate syrup: dead.
Fourth worm in good clean soil: alive.
So the Minister asked the congregation, “What did you learn from this demonstration?”
Betty Lou was sitting in the back and quickly raised her hand and said, “As long as you drink, smoke and eat chocolate, you won't have worms!”  That pretty much ended the service.

BOB’S 2nd SUPERIOR JOKE of the MONTH because I'm resending the newsletter.
A distraught senior citizen phoned her doctor's office.  “Is it true,” she wanted to know, “that the medication you prescribed has to be taken for the rest of my life?”
“Yes, I'm afraid so,” the doctor told her.
There was a moment of silence before the senior lady replied, “I'm wondering just how serious is my condition because this prescription is marked NO REFILLS.”
 
THANK YOU
for reading. Please forward to a friend and have a SUPERIOR day.

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Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi

Copyright 2010 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell. www.superiorthreads.com