December 2010 Newsletter

Thank you for being part of our family this year.  We love what we do and have many exciting new products and projects in the works. To show our appreciation and in celebrating Christmas, we are offering a FREE spool of MasterPiece (600 yds.) or King Tut (500 yds.) or Kimono Silk (220 yds.) with orders over $30 through the end of December.  And you can chose the color.  If you order online, please write thread and color number in the Comments box during checkout.  Merry Christmas.
starburst shipping (Small)
$3.95 SHIPPING ON ALL RETAIL ORDERS CONTINUES within the U.S. 50 states.  You choose the products, we’ll choose the shipping method.  (Wholesale and business account orders have different shipping rates.)  You have the option of paying extra for faster shipping methods.
International orders: We now offer low airmail rates on international shipping to most countries.  Airmail rates are available for packages up to 4 lbs.  International packages over 4 lbs. sent via the Post Office require Priority Mail or Express Mail rates.  UPS is also available.

EDUCATION: Top 10 Questions of 2010
1. Q. I'm new and do not know what thread to use. Do you have a guide? Needles are a mystery to me also. And tension settings.  Should I use a different thread in the bobbin?
A. We have great Reference Guides.  The Thread Reference Guide provides needle, tension, and bobbin thread recommendations for both home machines and longarm machines.  We also have a Troubleshooting Guide, a Thread Index, and a Thread Selection Guide.  All are available free of charge on our Education page.

2. Q. I never touch the tension on my machine.  My dealer said I shouldn't need to.  So, what else can I do to get a perfect stitch?
A. Adjust the tension.  It is meant to be adjusted, even on automatic tension machines.  Many machines are coming out of the box with tighter tensions and are factory set to sew with a strong, polyester sewing thread; not to quilt or embroider or piece.  Experiment with tension settings. This is the key to being able to successfully use a wide range of threads.
(quality thread) x (the proper needle) x (correct tension) = success

3. Q. Can I use a polyester thread in the bobbin with cotton thread on top?
A. Absolutely yes.  The first rule is that there are no rules but hundreds of myths and traditions.

4. Q. Will polyester thread tear my quilt?
A. This is the most common and worst myth in the quilting world. It is perfectly fine to use polyester thread in your quilt.  Some cotton threads are stronger than polyester threads.  Most T-shirts are sewn with polyester thread (I called Hanes Company and asked them) and I've never had a seam thread rip through my T shirt. 

5. Q. Why don't we ship using Post Office Flat Rate boxes?
A. They are more expensive.  Flat rate boxes sound good but we have extensively researched every shipping option available. We choose the most cost effective and reliable methods.  (Want free shipping for a year?  See What's New section below.)

6. Q.  How do I get rid of the thread looping on the underside of my quilt?
A. When the top thread loops on the underside, either the top tension is too loose or the bobbin tension is too tight.  Adjusting either should correct the problem.

7. Q.  I want to use a small needle but the thread shreds when I do. I worry about a larger needle making a too large hole in the fabric.
A. First, make sure you use quality fabric.  Medium weight threads need a medium size needle.  Heavier threads need a larger needle.  Needle holes fill in with a good shake of the quilt.

8.  Q. On my longarm machine, do I have to change the timing on the machine if I change the needle size?
A.  No.  In our School of Threadology research center, we have eight longarm machines comprising most major brands.  We thoroughly test our thread on all.  We have never had to change the timing whether we use a small needle or a large needle.  Machines can handle different needle sizes without having to re-time them.

9. Q. Longarm machines do not have a 1-10 tension dial so adjusting the tension is confusing.  I understand that it is often necessary to adjust the bobbin tension.  Do you have a tension guide for longarm machines?
A. An unbelievably convenient reference guide will be ready, free of charge, within two months. It will explain top and bobbin tension ranges in a way that makes sense and is easily measurable using simple tension gauges.

10. Q. What's coming in 2011?

  • 32 NEW colors of King Tut (mostly solids) in January
  • So Fine bobbins in January
  • The Superior Thread of the Month Club begins in January. Want free shipping for a year?  See the Thread of the Month club in the What's New section below.
BOB'S TEACHING SCHEDULE. Thread Therapy with Dr. Bob
Jan 4, 2011.  Casa Grande, AZ. Casa Grande Quilt Guild. 9:30 a.m.
Jan. 8. San Diego, CA. Village Quilters Guild. 10:00 a.m.
Jan. 15. Oklahoma City Quilt Show. 12:30 p.m.
Jan. 17-18.  Ontario, CA. Road to California show.  School of Threadology. Certified Threadologist Course
Jan. 21. Ontario, CA. Road to California quilt show. 7:00 p.m.
Jan. 22. Ontario, CA. Road to California quilt show  4:00 p.m.
Feb. 8. Lockport, IL. Heritage Quilters. 7:00 p.m.
Feb. 9. Flossmoor, IL. Quilters Plus. 9:30 a.m.
Feb. 9. Willowbrook, IL. 1:30 p.m.
Feb. 23-24. Kailua-Kona HI.  Quilt Passions quilt store.  All day classes, then go to the beach.
Mar. 3-6. Puyallup, WA. Sewing & Stitchery Expo.
Mar. 3-6. Puyallup, WA. Heather (Mother Superior) will teach Color Science classes.
Mar. 10. Plano, TX. Quilters Guild of Plano. 6:30 p.m.
Mar. 12. Dallas, TX.  Dallas Quilt Celebration. 11:00 a.m.
Mar. 25. Santa Rosa, CA. The Sewing Place. 6:00 p.m.

School logo (Small)

1. January 17-18. Ontario, CA. The Road to California quilt show asked us to offer our most popular session, the Certified Superior Threadologist course, on the Monday and Tuesday prior to the January 2011 show opening.  Machines will be provided or you may bring your own.  We are providing our regular three-day course in two action-packed days.  Four Superior Educators will teach you all we can.  Hands-on projects, lectures, demos, and fun.  Registration is available online at the  Road to California website or by telephone at 909.946.0020. 
2. March 15-17. St. George, Utah. Sue Gilgan.  Three-day class. Landscape Quilting
April 18-19. St. George, Utah. Pam Holland. Snow Canyon with Distinction.  
4. April 21-22. St. George, Utah. Pam Holland. Thread Painting.
5. April 27-29. St. George, Utah. Certified Superior Threadologist Course. Click here for details.
6. June 29, 30, July 1. Honolulu, Hawaii.  Three-day Certified Superior Threadologist Course offered during Quilt Hawaii at the Marriott Hotel on Waikiki.


Please be our Business Consultant. Send us your ideas to help us serve you better (products, education, website, customer service, etc.). We award $30 gift certificates for the best ideas.  Click here to submit an idea.  This month's winning Business Consultants:

1. Vicki  Watkins (Cincinnati,OH).  Is there a quick and easy way to print the tension diagram?
Bob's note:  This is the best tension lesson we have ever received, taught to us by Libby Lehman.  Here is a link to an easy-to-print pdf file.

2. Janine Beckert.  It would be nice if you offered a tabletop cone holder.
Bob's note: A Tabletop Cone Holder is here.  Very convenient and not expensive, this cone holder stores 40 cones and 40 bobbins or spools.  Made in the U.S.A. from quality oak and finished with clear urethane and mounted on a rotating base with a rubber non-slip pad on the bottom.  Only $64.99.

3. Sherry Paul.  How about starting a thread of the month club for people to build their favorite collection?  You could start at the 1st color in the line and work your way through it to complete the collection.  It would be an auto-ship program.
Bob's note:  It's coming next month, starting with three different thread lines -- MasterPiece, King Tut, and Kimono Silk.  See What's New section below.

4. Meichele McIntosh.  I love your products.  I was thinking that maybe you could do a thread of the month.  Each month, send out an amount of spools until they have all been sent.  That would be a great way for some of us to get your collection.  I can't afford to buy huge assortment at any one time.  So what do you think?
Bob's note:  See What's New section below.

5. Dottie Wells (received almost two years ago.)  I would love to have a spool of all of your different types and colors of thread but I can't afford to buy all at once and it is hard to find all the different lines and colors in one store.  How about starting a thread club where you would send different colors each month and automatically charge a credit card plus shipping?
Bob's note:  It's coming next month and with FREE shipping.  See What's New section.

WHAT’S NEW (This Month)
1.  Want FREE shipping for an entire year?  Join the club, the Superior Thread of the Month Club, beginning January 2011.  We designed this Club as an easy way to collect the entire line of King Tut, MasterPiece, or Kimono Silk.

  • King Tut Club.  Receive 5 spools (500 yds. ea.) for $39.95. Free shipping.
  • MasterPiece Club.  Receive 5 spools (600 yds. ea.) for $37.50. Free shipping.
  • Kimono Silk Club.  Receive 6 spools (220 yds. ea.) for $35.90. Free shipping.

Club members receive FREE Shipping on all monthly Thread Club shipments including any additional items included with the order. Each month, one week before the scheduled ship date, we will send an e-mail to all members reminding them of the upcoming shipment. You may add any other Superior products to this monthly shipment and get FREE shipping on the entire order. Never pay shipping again!  Offered to retail customers only. Details coming soon.

Join all three clubs and receive a FREE Gift Certificate to attend any session of the School of Threadology.  A $325.00 value. Gift certificate covers tuition, class fees, materials, kits, thread, and book for any scheduled School session. School sessions are held regularly in St. George, Utah and occasionally in other locations.

Soft and Stable is a new product which was developed to use in place of batting or other stabilizers in purses, bags, totes, and more.  Soft and Stable provides great lasting body and stability, is lightweight, maintains shape, gives a professional finish to your project, and is the only foam with fabric on both sides.  It is easy to sew and is washer and dryer safe.
Available in three sizes:
18" x 58" = $11.95
36" x 58" = $18.95
72" x 58" = $36.95

3. Tabletop cone holder.  This 10-sided cone holder stores 40 cones and 40 bobbins or spools.  Made in the U.S.A. from oak with a clear urethane finish.  Mounted on a rotating base with a non-slip rubber pad on the bottom. $64.99.

4.  Superior Entertainment.  The Superior Singers perform The Longarm Rap, another chart-busting top hit written by Bob and Heather.
This song has hit #2 on the International Quilt Music Pop Chart list (judged and compiled by Bob).  #1 is last month's song, "Where Did  Hide My Stash?"  Our staff performs these at our School of Threadology events in St. George so we recorded it and posted it on YouTube.  Starring Todd, Ryan, Yeimy, and Jeffrey (age 5). Click here and sing along. Here are the words: 
Longarm Rap.  Words by Bob & Heather Purcell
My Pfaff is in the kitchen
My Bernina's in the hall
A Janome in the bedroom
I'll remodel the house in the fall

(chorus - repeat twice)
Yo! Move out the car!
Move out the car!
Move out the car!
This place is too small!

My house feels like it's shrinking
There's thread in every room
My family's going crazy
That add-on is coming soon!
I cut on the kitchen table
I piece in the family room
I bind when riding in the car
Yo! Quilting's my favorite tune!
Next is the garage!
A new longarm is on the way
Move out the car, throw out the junk
Cause quilting is here to stay!

WHAT’S NEW (Last Month)

1.  Thread Index is updated.  This Index categorizes thread by weight, intended use (piecing, quilting, bobbin, embroidery, serger, etc.), and fiber type (polyester, cotton,metallic, etc.).  Very convenient.

2.  Live entertainment.  A couple years ago Heather and I wrote a funny song entitled "Where Did I Hide My Stash?"  It has reached number one on the International Quilt Music Pop Chart list (judged and compiled by Bob).  Our staff performs this and other songs at our School of Threadology events in St. George so we recorded it and posted it on YouTube.  Watch it here.  Todd (our son) is on the guitar, Ryan is on the drum, and Yeimy is shaking the maracas.  Our beautiful granddaughter Avilyn (already almost two) makes an appearance at the beginning.  Printed words are available here.

3.  So Fine Prewound bobbins.  We have received many requests to wind our smooth, lint-free So Fine thread onto prewound bobbins.  These are available for you to try in L style and M style bobbins.  L style bobbins fit most home machines and M style bobbins fit most longarm machines.  Available as Try me Specials.

4.  NEW King Tut COLORS.  32 colors of King Tut are on the way. The first color is named after Romy, a good friend and customer in Germany.  Two years ago we were discussing some new colors and she suggested we create a true red, like the color commonly used for redwork.  It is now available on both 500 yd. spools and 2,000 yd. cones. Color # 1000, Romy Red.
Romy's response: "Thank you so much for Romy Red.  This is definitely the color I always wanted and I ever missed! This is my red.  It is so beautiful and warm.  I love it."

5.  Beautiful Silk Collections created by Mother Superior.  Heather has created five separate Kimono Silk color collections, each containing 6 spools (220 yds. each) of our new #100 Kimono Silk thread.  The color collections are Neutral, Fall, Winter, Spring, and Summer.

 Specials logo (Small)
1. Receive a FREE spool of MasterPiece (600 yds.) or King Tut (500 yds.) or Kimono Silk (220 yds.) with all orders over $30 through the end of December.  And you can chose the color.  If you order online, please write your thread and color request in the Comments box during checkout.  Merry Christmas.

2. $3.95 shipping on all retail orders within the U.S. 50 states.  Any size.  (Wholesale and business account orders do not qualify.)

3. Superior Gift Ideas.
Sampler Sets. Specific sampler sets for home machine quilters, longarm quilters, embroiderers, and more.
Snippers. 3-in-1 Superior Snippers.
Book & DVD. Live recorded Thread Therapy with Dr. Bob seminar and the book we use in the School of Threadology.
Thread sets (silk sets, King Tut sets)
Gift Set of assorted threads
Gift Certificates
Membership in the Superior Thread of the Month Club starting next month.

4. Try Me Specials. This is a fantastic way to try new products.  You choose the product, we choose the colors, and you save 40-50%. Available for most products.

5.  metallic 5500 (Small)5,500 yd. Metallic thread.  The 5,500 yd. cones are gradually being replaced with 3,280 yd. cones due to huge cost increases in metallic thread production.  All 5,500 yd. cones and 3,280 yd. cones are on sale for only $20 for solid colors and $25 for the two variegated colors (reg. up to $40.00).

6. Superior Threads, together with Alex Anderson and Ricky Tims, invite you to be a FREE Member for December at  Click here to get full premium access to all three new quilt shows in December as well as the classrooms, Quilt Galleries and more.

Bob's Personal Recommendation

What I believe to be the most innovative quilting-related Internet company in the world is  Websites For Quilters.  They also developed the FindMyFabric website and many others.  We use them and highly recommend them.  (This is an unpaid plug for them because we like the superior work they do.  For more information, click here.  They have designed hundreds websites for quilting-related individuals and companies as well as non-quilting related websites.

It’s my favorite time of year.  Although it may be cold outside, the music, the lights, and the spirit of Christmas warm me.  I love Christmas carols, my favorite being O Holy Night.  The words of this song speak truth to me.

O, holy night, the stars are brightly shining,
It is the night of our dear Savior's birth.
Long lay the world in sin and error pining,
Till He appeared and the soul felt its worth.

A thrill of hope, the weary world rejoices,
For yonder breaks a new and glorious morn.
Fall on your knees, oh, hear the Angels' voices,
O, night divine, o, night when Christ was born,
O night divine, o, night, o night divine.

Truly He taught us to love one another,
His law is love and His gospel is peace.

We have worth.  We have hope.  We have rejoicing.  It is difficult to mistreat others when we truly understand that they also have worth.  A problem is not more important than the person.  Can we withhold forgiving others when we know that Jesus Christ has atoned for their sins as well as ours? 

God sent His son to all mankind, that we might have joy, peace, and good will.  Jesus Christ is the son of God. He lives. He is our perfect Example. Wise men and women still seek Him today.  The spirit of this season is the Spirit of Jesus Christ.  Let's enjoy the Spirit of Christ during this wonderful season and everyday throughout the new year as we commit ourselves to being the very best persons that we can be.
MERRY CHRISTMAS from Bob and Heather Purcell.

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Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi

Copyright 2010 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell.