February 2011 Newsletter
February 2011 Superior Threads Newsletter
WISE WORDS FROM MOTHER SUPERIOR
sometimes awkward when people ask what my job is and I say, "I sell
thread." People outside our industry have no idea what quilters are all
about -- the creative process, the stress release, the stashes, the
social interaction. This isn't just a hobby. My real job is not
selling thread -- it is providing satisfaction. We strive to produce
and provide the highest grade products and teach our customers how to
use them. We provide fun, therapy, relaxation, happiness, creativity
This month's Education is dedicated to mid and longarm
quilters. We are opening the doors to new possibilities for mid and
longarm quilters. This is going to change the longarm quilting world.
EDUCATION: 100 Channels
For five years we have studied longarm machines. Why are so many longarm
quilters stuck using one type of thread? Why can't some longarm machines use the wide variety of
threads home machines successfully use? Why doesn't a $18,000
machine serve my needs better?
Well, your longarm machine just got satellite! No more "my machine only
likes one type of thread!" Welcome to the world of a hundred different
thread channels on your longarm.
Up until now, there has been no
consistent way to measure the top thread tension on longarm machines.
Unlike most home machines which have a top thread tension control that
measures tension numerically between 0 (no tension) and 10 (very tight
tension), many longarm machines have a complicated tension system and
the tension dial or multiple dials turn around and around and around
with no way to measure where it is set. It's impossible to remember
where the dial is set so oftentimes it is just easier to leave it alone
and stick to one thread type. That is like going to Baskin-Robbins and
always ordering a double scoop of vanilla ice cream because I'm afraid
to try other flavors or it just isn't worth the effort. Your
multi-thousand dollar machine can perform and serve you well. Some
machines just need more training than others. We can help.
Superior Top Thread Tension Gauge for longarms to the rescue! Longarm
quilters are well aware of the constant necessity of
adjusting thread tension, both top and bobbin, when changing thread
types. The Towa bobbin thread tension gauge has been available for many
years and is a
great tool to set and measure the bobbin tension but until now, there
has been no way to measure the top tension. We have developed a Top Thread Tension Gauge
and have tested it extensively on multiple brands of longarm machines
with all our threads. This new tension gauge is a wonderful new tool for anyone with a
mid-arm or longarm machine that has difficulty successfully running
delicate or sensitive threads.
Can't run metallics on your longarm?
. . . or monofilament invisible thread?
. . . or trilobal polyester thread?
. . . or thin hologram thread?
. . . or very fine silk
. . . or heavier polyester thread?
We successfully run these
threads on all eight of the longarm machines (comprising most major
brands) in the Superior School of Threadology and we are providing the tools and
information so you can too. Our free printed tension guide shows where to set
the top thread tension (based on the new Top Thread Tension Gauge) and
where to set the bobbin tension (based on the Towa bobbin tension
gauge) to achieve
successful stitching with all different fiber types and sizes of thread. Please view our printed longarm tension guide. Most major brands of longarm machines are listed. If your brand does not appear, they did not participate in our research.
door has now been opened wide to a new world of successful stitching.
You can now get 100 channels of thread on your longarm machine.
Free videos showing how to use both gauges are also available on our website.
Instructions on using the gauges.
NEW Thread of the Month Club Added
We just added one more
Thread of the Month Club -- the So Fine Cone Club. This Club offers three cones (3,280 yds. per cone) of So Fine each month.
You may never pay shipping again! Club members receive FREE (USA addresses) or discounted
(international) shipping on retail Club orders including add-on orders. See our Thread of the Month
details and numerous benefits including a free certificate to attend a session of the School of Threadology.
Price increase for King Tut 500 yd. spools. In 2-3 days, King Tut 500
yd. spools will increase from $7.99 to $8.99. Effective February 1, 2011.
Orders received through January 31 will be priced at the current price.
The price of the 2,000 yd. cones will stay the same.
Exception and Some Good News. The Thread of the Month Club for King Tut 500 yd. spools will remain at $7.99 per spool through the end of the year.
BOB'S TEACHING SCHEDULE. Thread Therapy with Dr. Bob
Feb. 8. Lockport, IL. Heritage Quilters. 7:00 p.m.
Feb. 9. Flossmoor, IL. Quilters Plus. 9:30 a.m.
Feb. 9. Willowbrook, IL. QuiltFabric.com. 1:30 p.m.
Mar. 3-6. Puyallup, WA. Sewing & Stitchery Expo. Bob and Heather will both teach classes.
Mar. 10. Plano, TX. Quilters Guild of Plano. 6:30 p.m.
Mar. 12. Dallas, TX. Dallas Quilt Celebration. 11:00 a.m.
Mar. 25. Santa Rosa, CA. The Sewing Place. 6:00 p.m.
May 5. Salt Lake City, UT. HMQS show. 8:00 a.m.
May 23-25. St. George, UT. Longarm Session School of Threadology
What is the School of Threadology?
1. March 15-17. St. George, Utah. Sue Gilgan. (sold out) Three-day class. Landscape Quilting
2. April 18-19. St. George, Utah. Pam Holland. Snow Canyon with Distinction
3. April 21-22. St. George, Utah. Pam Holland. Thread Painting
4. April 27-29. St. George, Utah. Certified Superior Threadologist Course. Click here for details.
5. FIRST LONGARM SCHOOL OF THREADOLOGY SESSION
23-25 in St. George, Utah. Welcome to our Longarm Playground. Eight
longarm machines and room for 14 participants. This class is not an
advanced level techniques class but is designed for new longarmers or
want-to-become longarmers. Learn how to use all types of quality
threads on eight different longarm machines (multiple brands of machines). You will
have a chance to try them all. Click here for details.
June 29, 30, July 1. Honolulu, Hawaii. Three-day Certified Superior
Threadologist Course. Offered during Quilt Hawaii at the Marriott Hotel
WHAT’S NEW (This Month)
1. Superior Top Thread Tension Gauge
for Mid and Longarm Machines. See above Education section for details
and for a link to videos showing how this gauge works.
A set of both gauges (the Towa gauge for the bobbin and the Superior gauge for the top) is available here.
2. New Rainbows colors
Two new variegated colors are available in our Rainbows line.
#862 NIGHT FIRE is black and red variegated.
#863 CHRISTMAS is red and green variegated.
Both colors are available on 500 yd. spools and 2,000 yd. cones.
On sale through the end of February. See Specials section below.
3. So Fine prewound bobbins
are here. Colors #401 (SNOW), #402 (PEARL), and #411 (BLACK) are now
available in both L style and M style. Available by the dozen, 1/2
gross, or gross (144 bobbins).
4. Last month we participated in a Quilter's Daily Special
event. We offered a two-day-only special on one of our popular
products. Every day, Quilter's Daily Special offers a fantastic deal on
quilt-related items from a variety of companies. Superior Threads
plans to participate in this fun event at least once a month.
To be notified of their daily specials, please subscribe on their website.
5. Perfect for a Valentine's Day gift! From My Heart to Yours
is a wall hanging pattern by Annie Unrein developed to celebrate love, friendship, or a sweet baby's birth.
Easy-to-applique texturized hearts and simple embroidery add to the charm. Click here
to see the demo video for this pattern.
WHAT’S NEW (Last Month)
1. New King Tut
Colors. 32 NEW colors are now available on both the 500 yd. spools and
2,000 yd. cones.
30 of the new colors are solids which so many have
requested; two are variegated.
Color numbers are 1000 through 1032.
2. Thread of the Month Clubs Free to join. Open
enrollment. Start anytime. Cancel anytime. No sign-up or cancellation
fees. Nine Clubs to choose from. Club members receive FREE (USA
addresses) or Discounted (international addresses) shipping on all
monthly Thread Club shipments
including any additional items included with the order. Each month, one
the scheduled ship date, we will send an e-mail to all members
reminding them of the upcoming shipment. You
may add any other Superior products to this monthly shipment and get
FREE shipping on the entire order. Never pay shipping again!
Join any three clubs and receive a FREE Gift Certificate to attend any session of the School of Threadology.
A $325.00 value. Gift certificate covers tuition, class fees,
materials, kits, thread, and book for any scheduled School session.
School sessions are held regularly in St. George, Utah and occasionally
in other paradisical locations such as Hawaii.
3. Wholesale/Business Accounts Thread of the Month Club (for retail stores and businesses). See wholesale website for details.
4. MasterPiece (for piecing, applique, bobbin) is available in most colors on 22,000 yd. jumbo cones.
5. A new color of Highlights high sheen polyester is available on 2,000 yd. cones. Color #794 Chocolate Pudding, just in time for all those turquoise and brown quilts.
popular neutral colors of SuperBOBs prewound bobbins. Our most recent
five new colors of The Bottom Line, colors 651 through 655, are now
available on prewound bobbins in both the L style and M style. Available by the dozen, 1/2 gross, or gross (144 bobbins).
Chandler Designs specialize in fabrics and designs with cultural
influences. Her patterns reflect projects rich with culture influenced
by Asian, European, & Middle Eastern themes.
This year Leesa
Chandler Designs also introduced Australian
fabrics and quilting projects with her own range Under the Australian
Sun with Robert Kaufman.
Superior Threads is the North American distributor of these beautiful patterns.
$30 IDEA WINNERS
be our Business Consultant. Send us your ideas to help us serve you
better (products, education, website, customer service, etc.). We will
award $30 gift certificates for the best ideas. Click here
to submit an idea. This month's winning Business Consultants:
Connie Antal. I love the So Fine thread very much but only use the
cones. Why don't you have a Thread of the Month Club with So Fine in
cones rather than the spools? You did that for the King Tut! I think So
Fine deserves equal recognition. Thanks.
Bob's note: We can do that. The So Fine Cone Club
is now available. Collect all the wonderful colors, three cones at a time.
Bonnie Sneed. I wanted to join the thread of the month club and I was
hoping there would also be an option for those of us who prefer the
larger cone. Any chance? Thanks.
Bob's note: Yes there is. Two clubs now offer cones -- King Tut and So Fine
Susan Berbec (California). How about a thread of the month club for
businesses? Retail stores can offer the Club to their customers and
registered businesses can collect the the entire range to use in their
longarm quilting businesses.
Bob's note: Another good idea. This option is now available.
Try Me Specials.
This is a fantastic way to try new products. You choose the product,
we choose the colors, and you save 40-50%. Available for most products.
(King Tut 500 yd. "Try Me Special" will be $5.00 through Jan. 31 and will increase to $6.00 on Feb. 1.)
50% off New Brytes
polyester thread through the end of February. Our New Brytes
thread is the exact same thread type as So Fine, just heavier for a more
defined stitch. New Brytes is #30/3-ply, lint free, smooth and
easy-running polyester. 1,650
yds. for only $9.90 (regular price is $19.80). 50 bright solid
2,000 yd. cones of Art Studio Colors are 50% off.
High sheen trilobal polyester, ideal for quilting and embroidery.
$6.95 this month (reg. $13.90).
DVD and Book set. Thread Therapy by Dr. Bob
The DVD is a live recording of Bob's thread seminar.
The School of Threadology Book contains over 90 pages of educational
information condensed from 10 years of Bob's research and newsletter
This is the book used in our School of Threadology.
Reference Guides are also included.
Worth $10,000. Both for $34.95 (reg. $49.90).
10,000 yd. jumbo cone of Gold Metallic.
This is the exact same metallic thread as our smaller cones and spools.
We are discontinuing this jumbo size.
Only $27.00 ($49.00 value).
The two new colors of Rainbows mentioned in the What's New section
above are on sale. 2,000 yd. cones are $14 (reg. $19.80) and the 500
yd. spools are $5.99 (reg. $7.99).
#862 NIGHT FIRE 2,000 yds. and 500 yds.
#863 CHRISTMAS 2,000 yds. and 500 yds.
FOLLOW us on Facebook and Twitter and be the first to hear of new products and specials.
BOB’S SUPERIOR JOKE of the MONTH
man walks out to the street and catches a taxi just passing by. He gets
into the taxi and the driver says, “Perfect timing. You’re just like
Cabbie: “Frank. Frank Feldman. He’s a
guy who did everything right all the time. Like my coming along when you
needed a cab, things happened like that to Frank every single time.”
Passenger: “There are always a few clouds over everybody.”
“Not Frank. He was a terrific athlete. He could have won the Grand-slam
at tennis. He could golf with the pros. He sang like an opera baritone
and danced like a Broadway star and you should have heard him play the
piano. He was an amazing guy.”
Passenger: “Sounds like he was something really special.”
“There’s more. He had a memory like a computer. He remembered
everybody’s birthday. He knew all about wine, which foods to order and
which fork to use. He could fix anything. Not like me. I change a fuse,
and the whole street blacks out. But Frank could do everything right."
Passenger: “Wow, some guy then.”
“He always knew the quickest way to go in traffic and avoid traffic
jams. Not like me, I always seem to get stuck in them. But Frank, he
never made a mistake, and he really knew how to treat a woman and make
her feel good. He would never talk back even if she were in the wrong.
And his clothing was always immaculate, shoes highly polished too. He
was the perfect man! He never made a mistake. No one could ever measure
up to Frank Feldman.”
Passenger: “An amazing fellow. How did you meet him?”
Cabbie: “Well, I never actually met Frank. He died and I married his wife.
$3.95 SHIPPING ON ALL RETAIL ORDERS CONTINUES within the U.S. 50 states. You
choose the products, we’ll choose the shipping method. (Wholesale and
business account orders have different shipping rates.) You still have the option of choosing faster shipping methods.
We now offer low Air Mail rates on international shipping to most
countries. Air Mail rates are available for packages up to 4 lbs.
International packages over 4 lbs. sent via the Post Office require
Priority Mail or Express Mail rates. UPS is also available.
What I believe to be the most innovative quilting-related Internet company in the world is Websites For Quilters
. They also developed the FindMyFabric
website and many others. We use them and highly recommend them. (This
is an unpaid plug for them because we like the superior work they do.)
For more information, please click here
. They have designed hundreds websites for quilting-related individuals and companies as well as non-quilting related websites.
THANK YOU for reading. Please forward to a friend and have a SUPERIOR day.
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Bob Purcell, the Thread Professor and self-certified Threadologist.
Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi
2011 by Superior Threads. If you wish to reprint the Education portion
of this newsletter, authorization is hereby granted as long as the
source is clearly cited as follows: used with permission from Bob
Copyright © 2011
. All Rights Reserved.