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Mid-February 2010 Newsletter

 Special Birthday Edition. February 18, 2011
 
www.superiorthreads.com

WISE WORDS FROM MOTHER SUPERIOR

Part 1: We have heard from many of you that our new Top Thread Tension Gauge for longarm machines is solving many tension frustrations.  The perfect stitch is possible!  Thank you for sharing your success stories.  A few gauges were stuck on 0.1 when turned on and we’ve resolved 100% of those by giving the hook some firm tugs which resets it to zero.  It’s as if they needed to be worked in first. Please continue to give us feedback and share your success stories.

Part 2:  It's Bob's Birthday so we are having a 4-day special giving you a FREE GIFT.  See Specials below.

WHAT’S NEW (mid-February)

1. The Gammill Vision 26 Tension Guide Chart has been updated on our website.

2. We added a Tension Guide Chart for the Gammill Optimum (with or without Statler Stitcher).

3. We have added additional videos demonstrating the new Top Thread Tension Gauge.

4. Updated Price List is on our website.  Some almost top secret soon-to-arrive thread lines are also listed.

EDUCATION: Color   Color selection plays an important role in quilting and embroidery. It can add to or take away from the pattern.  We have seen many examples of the exact same pattern created in different colorways and have been amazed at the difference in appearance.  Different fabrics can make the same pattern appear as two totally different quilts.  Thread also plays an important role in our projects.  If we want the thread to blend, we select a fine thread; if we want the thread to be visible, we choose a medium or heavier thread, a high-sheen thread, or a variegated thread.
We take great care in photographing thread colors so we can provide the best possible online image.  Sometimes the color isn't exact or computer monitors distort the colors.  Of course the best solution is to have the thread color cards made with the actual thread but if you do not have those, here is the next best option:
Our website offers a wonderful tool called Designboard for color comparison. To use this feature, find the items you are interested in and add them to your Shopping Cart. Then click the Show Cart/Checkout link or the My Cart link at the top of the page.  You will see all the items in your cart.  Just above the items in your cart you will see this line: Go to your Wish List, Gift List, Designboard. By clicking on Designboard, images of the items in your shopping cart will appear.  You can move them around the screen, placing similar color items near each other to compare colors.  When finished, click go back to View Cart page. To delete items from your shopping cart, click the Trash Can symbol next to the item.

$30 IDEA WINNERS
: Please be our Business Consultant. Send us your ideas to help us serve you better (products, education, website, customer service, etc.). We will award $30 gift certificates for the best ideas.  Click here to submit an idea.  This month's winning Business Consultant:

Helen Barnhart.  I use empty thread cones to wrap my binding on.  Makes it easy to sew binding without it becoming tangled or caught under my chair.
Bob's note:  Thank you Helen.  The cat won't like this idea.

 Specials logo (Small)

FREE GIFT  It's Bob's Birthday and we are giving you a present.  Order between now and Tuesday midnight (Feb. 22nd), spend at least $30 (excluding shipping) and we will give you your choice of any spool of our thread up to $10 in value ABSOLUTELY FREE.  At check out in the Customer Notes/Comments box, just write in the thread type (King Tut, Bottom Line, MasterPiece, NiteLite, etc.) and the color of your choice.  Thank you for celebrating with me.

The Top Tension Gauge introductory special price lasts through the end of February.  The price through the end of the month will be $34.95.  As of March 1, the price will be $44.95.

Try Me Specials
. This is a fantastic way to try new products.  You choose the product,  we choose the colors, and you save 40-50%.  Available for most products.
                    
50% off 1,650 yd. cones of New Brytes thread through the end of February.  Our New Brytes thread is the exact same thread type as So Fine, just heavier for a more defined stitch.
New Brytes is #30/3-ply, lint free, smooth and easy-running polyester.
1,650 yds. for only $9.90 (regular  price is $19.80). 
50 bright solid colors.
 

 Art Studio Colors
2,000 yd. cones of Art Studio Colors are 50% off.
High sheen trilobal polyester, ideal for quilting and embroidery.
$6.95 this month (reg. $13.90).

 
DVD and Book set.  Thread Therapy by Dr. Bob
The DVD is a live recording of Bob's thread seminar.
The School of Threadology Book contains over 90 pages of educational information condensed from 10 years of Bob's research and newsletter education. 
This is the book used in our School of Threadology.  Reference Guides are also included. 
Worth $10,000. Both for $34.95 (reg. $49.90).



10,000 yd. jumbo cone of Gold Metallic
This is the exact same metallic thread as our smaller cones and spools.
We are discontinuing this jumbo size.
Only $27.00 ($49.00 value).


The two new colors of Rainbows mentioned in the What's New section above are on sale.  2,000 yd. cones are $14 (reg. $19.80) and the 500 yd. spools are $5.99 (reg. $7.99).
#862 NIGHT FIRE 2,000 yds. and 500 yds.
#863 CHRISTMAS 2,000 yds. and 500 yds.


 starburst shipping (Small)
$3.95 SHIPPING ON ALL RETAIL ORDERS
CONTINUES within the U.S. 50 states.  You choose the products, we’ll choose the shipping method.  (Wholesale and business account orders have different shipping rates.)  You still have the option of
choosing faster shipping methods.

International orders: We now offer low Air Mail rates on international shipping to most countries.  Air Mail rates are available for packages up to 4 lbs.  International packages over 4 lbs. sent via the Post Office require Priority Mail or Express Mail rates.  UPS is also available.

Previous Newsletters are posted here on our website.
Need a good laugh?  All previous Jokes of the Month are also posted on our website. 

 BOB’S SUPERIOR JOKE of the 1/2 MONTH
I just got off the phone with a friend in Nebraska. She said that since early this morning the snow has been falling so heavily that it is nearly waist high. The temperature is dropping below zero and the wind is increasing, and her husband has done nothing but look through the kitchen window all day.  She said that if it gets much worse, she may have to let him inside.

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THANK YOU
for reading. Please forward to a friend and have a SUPERIOR day. To change your subscribed e-mail address or if this was forwarded to you and you want your very own copy personally sent to your e-mail Inbox, please click here:  Subscribe. To unsubscribe, click the link at the bottom of the e-mail.

Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi

Copyright 2011 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell. www.superiorthreads.com

Copyright © 2011 Superior Threads. All Rights Reserved.