Mid-March 2011 Newsletter
Mid-March 2011 Superior Threads Newsletter
EDUCATION: JAPAN UPDATE
9.0 earthquake and tsunami in
Japan have been a shock to all of us. We are very saddened to see the
loss and devastation. Each day brings more images showing the extent of
damage. Experts estimate the damage to exceed $200 billion. Having
lived 10 years in Japan, we feel deep
concern and love for the people there. Two of our three children were
'made in Japan' and our family and company have been greatly influenced
by Japanese ways, wisdom and culture. Japan is a very orderly society.
People are polite and considerate of others, even when faced with a
disaster. I saw a news report where a limited amount of bottled water
was available at a store. A man picked up the last 10 bottles, then,
put nine bottles back so others may have some. I have heard no reports
of looting or fighting. Even in the crowded shelters, civility reigns.
I have learned some lessons from watching the news of this event.
Prepare for potential disasters. We have a 3-day portable emergency
kit packed with food, water, blankets in case a disaster were to hit our
area. We have a longer supply of food, water, and fuel (propane tanks
for the barbecue) stored.
2. Realize what matters most in life.
Watching a house or car being swallowed up in a tsunami is shocking but
not anything compared to seeing the emotional pain and despair of a
person who lost a friend or family member. People matter. Things
become insignificant. Gather those around us and tell them they are
important to us. Be more giving and forgiving. These feelings will
Thank you to the many who have expressed concern to
us. We have been in contact with our
friends and co-workers in Japan, most of whom live 400 miles from the
site so it did not directly harm their area. Our factories and those
who work there all have reported to be safe. Here are two comments we
received from friends closer to the affected area:
1. from one of our suppliers in Tokyo: Thank
you for your warm and kind message to us who are in Tokyo. It was
intense rolling without what it experienced in the past. The tsunami of
the northern region was also a thing of the unimaginable colossalness.
As for us, we are safe and did not so much damage although we felt the
shock from earthquakes. Now we are still not so dangerous, although we
feel shock from after-quake often. Thank you again for your kindness.
2. from a friend, Tsuyoshi: My
family are OK. However my house was broken by earthquake. We spend hard
time for buy gas. Almost gas stations are closed. We can't buy foods.
but it is OK. Please pray for our family and Japanese people.
what can we do? So far, Japan seems to be dealing with this in an
amazing way. They will be as independent as possible and will rebuild.
It will take years. The world stands ready to give and Japan will not
accept more than what is needed. If there are specific ways we can
help, we will. For now, as requested by our good friend, Tsuyoshi, "please pray for our family and Japanese people."
Thank you Tsuyoshi. We will.
A SUPERIOR GRANDBABY
We are grandparents again.
5th grandchild, Koen Benson, arrived to greet us on March 8, 2011. Mom
(our daughter, Jenn), baby Koen, and Dad (Travis) are all well and
doing fine. Koen sleeps whenever I hold him.
We feel very blessed to
have all three of our children live in our town (St. George, Utah) and
have close association with them and our grandchildren. Yesterday I was
playing with our 2-year old grand daughter and discovered that spools
of thread are just as good as blocks for building princess castles. And
the spools of thread are much more colorful.
Superior Threads introduces four new lines of Silk Threads. These are
the finest filament silk threads available and carry the brand name Tire
silk. I agree that is a strange name for a brand of silk. Rubber and
silk do not go well together. Evidently, tire (or ti-re) is French for
long and slender and that is a fitting description for silk thread.
in sizes from #50 to #16, you will find threads suited for hand and
machine applique, quilting, embroidery, embellishing and more.Special
introductory prices are offered below.
#50 Silk. 171 colors. 109 yds. Special introductory price = $3.99 (reg.
#30 Silk. 71 colors. 55 yds. Special introductory price = $4.99 (reg.
#16 Silk. 121 colors. Button Hole Silk (wound on cardboard, not a
spool). 22 yds. Special introductory price = $4.99 (reg. $7.99)
Variegated Silk Variegated Silk, Tiara Silk. 273 yds. 24 colors. Special
introductory price = $9.99 (reg. $15.99)
2. Superior Threads Presents Cindy Needham
have known Cindy for many years and have admired her talents and
passion for teaching. She teaches at most of our School of Threadology
Cindy Needham is an Author, Designer, Quilter, Thread Enthusiast, and a certified Superior Educator.
Cindy travels the country teaching at quilt shops and quilt guilds.
These videos explain and teach about using our products and demonstrate techniques on home sewing machines.
3. King Tut New 32 Colors color card.
Thread color cards made with the actual thread. The color card for the
New King Tut 32 Colors is now available. We do not have a photo of the
card yet so please refer to this color grid to view the new
32 colors. As with all our color cards, we sell them at our cost to produce them, only $3.
4. MasterPiece, the ideal piecing, applique, and bobbin thread.
MasterPiece is an extra-long staple Egyptian-grown cotton thread.
16 NEW colors are available on both the 600 yd. spools and 3,000 yd. cones. We now have a total of 75 colors.
View the Color Grid for the new 25 colors.
36 additional colors of MasterPiece prewound bobbins are on the way.
THREAD of the MONTH CLUB NEWS
Club members who join three or more Thread of the Month Clubs
receive free tuition at a session of the School of Threadology. We
realize that all cannot attend a session due to travel expenses and
therefore are now offering our comprehensive School of Threadology book
and Thread Therapy seminar DVD to those who are not able to attend a
session in person. Please e-mail us if you choose this option. The Club continues
to offer amazing benefuts including free (USA) or discounted
(international) shipping, occasional free thread offers, and exclusive
Club-only discounts. Retail stores and registered businesses also have
Clubs tailored to them.
Top Thread Tension Gauges are expected to be in stock within a week.
We will continue the introductory special sale price for one month. To
be notified as soon as they become available, please type your e-mail
address on the Tension Guide product page. Toward the bottom, you will see this: Email me when product is available.
Prewound Bobbins Price Increase. We have held steady for five years but
both raw materials and labor costs are increasing. Effective April 1,
prices will increase for both MasterPiece Prewound Bobbins and SuperBOBs
(made with the Bottom Line) in both L and M sizes.
SILK THREADS. Superior Threads introduces four new lines of Silk
Threads. These are the finest filament silk threads available and carry
the brand name Tire silk. Ranging in sizes from #50 to #16, you will
find threads suited for hand and machine applique, quilting, embroidery,
embellishing, and more.#50
. 171 colors. 109 yds. Special introductory price = $3.99 (reg.
. 71 colors. 55 yds. Special introductory price = $4.99 (reg.
. 121 colors. Button Hole Silk (wound on
cardboard, not a
spool). 22 yds. Special introductory price = $4.99 (reg. $7.99)
Beautiful variegated silk thread. Tiara Silk. 273 yds. 24 colors.
introductory price = $9.99 (reg. $15.99)
off Silk Ribbon this month. Our beautiful 100% pure filament silk
ribbon is available in 30 variegated colors (1-inch color change) and a
few solid colors.
Try Me Specials
Available in 3 widths: 2mm, 4mm, and 7mm.
All are 50% off this month. Variegated colors are only $3.50 (reg. $6.99) and solid colors are only $3.00 (reg. $5.99).
A set of all 30 variegated colors are discounted even more and available in each of the three widths.
For ideas using silk ribbon, here is a link to a Threads Magazine article entitled Beginners' Silk-Ribbon Embroidery: Five Easy Stitches
This is a fantastic way to try new products. You choose the product,
we choose the colors, and you save 40-50%. Available for most products.
50% off New Brytes
polyester thread through the end of March. Our New Brytes
thread is the exact same thread type as So Fine, just heavier for a more
New Brytes is #30/3-ply, lint free, smooth and
yds. for only $9.90 (regular price is $19.80). 50 bright solid
2,000 yd. cones of Art Studio Colors are 50% off.
High sheen trilobal polyester, ideal for quilting and embroidery.
$6.95 this month (reg. $13.90).
DVD and Book set. Thread Therapy by Dr. Bob
The DVD is a live recording of Bob's thread seminar.
The School of Threadology Book contains over 90 pages of educational
information condensed from 10 years of Bob's research and newsletter
This is the book used in our School of Threadology.
Reference Guides are also included.
Worth $10,000. Both for $34.95 (reg. $49.90).
The two new colors of Rainbows mentioned in the What's New section
above are on sale. 2,000 yd. cones are $14 (reg. $19.80) and the 500
yd. spools are $5.99 (reg. $7.99).
#862 NIGHT FIRE 2,000 yds. and 500 yds.
#863 CHRISTMAS 2,000 yds. and 500 yds.
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SUPERIOR JOKE of the 1/2 MONTH
A man goes to see his Priest and says, “Something terrible is happening and I have to talk to you about it.”
The Priest asked, “What's is it?”
The man replied, “My wife is poisoning me.”
The Priest, very surprised by this, asks, “How can that be?”
The man then pleads, “I'm telling you, I'm certain she's poisoning me, what should I do?”
The Priest then offers, “I’ll tell you what. Let me talk to her, I'll see what I can find out and I'll let you know.”
A week later the Priest calls the man and says, “I spoke to her on the phone for three hours. You want my advice?”
The man said yes and the Priest replied, “Take the poison.”
$3.95 SHIPPING ON ALL RETAIL ORDERS CONTINUES within the U.S. 50 states. You
choose the products, we’ll choose the shipping method. (Wholesale and
business account orders have different shipping rates.) You still have the option of choosing faster shipping methods.
We now offer low Air Mail rates on international shipping to most
countries. Air Mail rates are available for packages up to 4 lbs.
International packages over 4 lbs. sent via the Post Office require
Priority Mail or Express Mail rates. UPS is also available.
are posted here
on our website.
Need a good laugh? All previous Jokes of the Month
are also posted on our website.
THANK YOU for reading. Please forward to a friend and have a SUPERIOR day.
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Bob Purcell, the Thread Professor and self-certified Threadologist.
Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi
2011 by Superior Threads. If you wish to reprint the Education portion
of this newsletter, authorization is hereby granted as long as the
source is clearly cited as follows: used with permission from Bob
Copyright © 2011
. All Rights Reserved.