Mid-March 2011 Newsletter

Mid-March 2011 Superior Threads Newsletter

The 9.0 earthquake and tsunami in Japan have been a shock to all of us.  We are very saddened to see the loss and devastation.  Each day brings more images showing the extent of damage.  Experts estimate the damage to exceed $200 billion.  Having lived 10 years in Japan, we feel deep concern and love for the people there.  Two of our three children were 'made in Japan' and our family and company have been greatly influenced by Japanese ways, wisdom and culture.  Japan is a very orderly society.  People are polite and considerate of others, even when faced with a disaster.  I saw a news report where a limited amount of bottled water was available at a store.  A man picked up the last 10 bottles, then, put nine bottles back so others may have some.  I have heard no reports of looting or fighting.  Even in the crowded shelters, civility reigns.  I have learned some lessons from watching the news of this event.
1. Prepare for potential disasters.  We have a 3-day portable emergency kit packed with food, water, blankets in case a disaster were to hit our area. We have a longer supply of food, water, and fuel (propane tanks for the barbecue) stored.
2. Realize what matters most in life.  Watching a house or car being swallowed up in a tsunami is shocking but not anything compared to seeing the emotional pain and despair of a person who lost a friend or family member.  People matter.  Things become insignificant.  Gather those around us and tell them they are important to us.  Be more giving and forgiving.  These feelings will last forever.

Thank you to the many who have expressed concern to us.  We have been in contact with our friends and co-workers in Japan, most of whom live 400 miles from the tsunami site so it did not directly harm their area.  Our factories and those who work there all have reported to be safe.  Here are two comments we received from friends closer to the affected area:
1. from one of our suppliers in Tokyo: Thank you for your warm and kind message to us who are in Tokyo.  It was intense rolling without what it experienced in the past.  The tsunami of the northern region was also a thing of the unimaginable colossalness.  As for us, we are safe and did not so much damage although we felt the shock from earthquakes.  Now we are still not so dangerous, although we feel shock from after-quake often.  Thank you again for your kindness.
2.  from a friend, Tsuyoshi: My family are OK. However my house was broken by earthquake. We spend hard time for buy gas. Almost gas stations are closed.  We can't buy foods. but it is OK. Please pray for our family and Japanese people.

So what can we do?  So far, Japan seems to be dealing with this in an amazing way. They will be as independent as possible and will rebuild.  It will take years.  The world stands ready to give and Japan will not accept more than what is needed.  If there are specific ways we can help, we will.  For now, as requested by our good friend, Tsuyoshi, "please pray for our family and Japanese people." 
Thank you Tsuyoshi.  We will.


Baby Koen
We are grandparents again.
Our 5th grandchild, Koen Benson, arrived to greet us on March 8, 2011.  Mom (our daughter, Jenn), baby Koen, and Dad (Travis) are all well and doing fine.  Koen sleeps whenever I hold him.
We feel very blessed to have all three of our children live in our town (St. George, Utah) and have close association with them and our grandchildren.  Yesterday I was playing with our 2-year old grand daughter and discovered that spools of thread are just as good as blocks for building princess castles.  And the spools of thread are much more colorful.

WHAT’S NEW (Mid-March)

Silk Thread by Superior Threads

 1. Superior Threads introduces four new lines of Silk Threads.  These are the finest filament silk threads available and carry the brand name Tire silk.  I agree that is a strange name for a brand of silk.  Rubber and silk do not go well together.  Evidently, tire (or ti-re) is French for long and slender and that is a fitting description for silk thread.
Ranging in sizes from #50 to #16, you will find threads suited for hand and machine applique, quilting, embroidery, embellishing and more.Special introductory prices are offered below.
#50 Silk. 171 colors.  109 yds. Special introductory price = $3.99 (reg. $5.99)
#30 Silk. 71 colors.  55 yds. Special introductory price = $4.99 (reg. $7.99)
#16 Silk. 121 colors. Button Hole Silk (wound on cardboard, not a spool). 22 yds.  Special introductory price = $4.99 (reg. $7.99)
#50 Variegated Silk Variegated Silk, Tiara Silk. 273 yds.  24 colors.  Special introductory price = $9.99 (reg. $15.99)

Cindy Needham's Videos2. Superior Threads Presents Cindy Needham
We have known Cindy for many years and have admired her talents and passion for teaching.  She teaches at most of our School of Threadology sessions. 
Cindy Needham is an Author, Designer, Quilter, Thread Enthusiast, and a certified Superior Educator.
Cindy travels the country teaching at quilt shops and quilt guilds.
These videos explain and teach about using our products and demonstrate techniques on home sewing machines.

3. King Tut New 32 Colors color card. Thread color cards made with the actual thread.  The color card for the New King Tut 32 Colors is now available.  We do not have a photo of the card yet so please refer to this color grid to view the new 32 colors. As with all our color cards, we sell them at our cost to produce them, only $3.

4. MasterPiece, the ideal piecing, applique, and bobbin thread.
MasterPiece is an extra-long staple Egyptian-grown cotton thread.
16 NEW colors are available on both the 600 yd. spools and 3,000 yd. cones.  We now have a total of 75 colors. 
View the Color Grid for the new 25 colors. 
36 additional colors of MasterPiece prewound bobbins are on the way.


Club members who join three or more Thread of the Month Clubs receive free tuition at a session of the School of Threadology.  We realize that all cannot attend a session due to travel expenses and therefore are now offering our comprehensive School of Threadology book and Thread Therapy seminar DVD to those who are not able to attend a session in person.  Please e-mail us if you choose this option.  The Club continues to offer amazing benefuts including free (USA) or discounted (international) shipping, occasional free thread offers, and exclusive Club-only discounts.  Retail stores and registered businesses also have Clubs tailored to them.

1. Top Thread Tension Gauges are expected to be in stock within a week.  We will continue the introductory special sale price for one month. To be notified as soon as they become available, please type your e-mail address on the Tension Guide product page.  Toward the bottom, you will see this: Email me when product is available.  

2.  Prewound Bobbins Price Increase. We have held steady for five years but both raw materials and labor costs are increasing.  Effective April 1, prices will increase for both MasterPiece Prewound Bobbins and SuperBOBs (made with the Bottom Line) in both L and M sizes.

Specials logo (Small)

 Silk Thread by Superior ThreadsNew SILK THREADS.  Superior Threads introduces four new lines of Silk Threads.  These are the finest filament silk threads available and carry the brand name Tire silk. Ranging in sizes from #50 to #16, you will find threads suited for hand and machine applique, quilting, embroidery, embellishing, and  more.
#50 Silk. 171 colors.  109 yds. Special introductory price = $3.99 (reg. $5.99)
#30 Silk. 71 colors.  55 yds. Special introductory price = $4.99 (reg. $7.99)
#16 Silk. 121 colors. Button Hole Silk (wound on cardboard, not a spool). 22 yds.  Special introductory price = $4.99 (reg. $7.99)
#50 Variegated Silk Beautiful variegated silk thread. Tiara Silk. 273 yds.  24 colors.  Special introductory price = $9.99 (reg. $15.99)

50% off Silk Ribbon this month.  Our beautiful 100% pure filament silk ribbon is available in 30 variegated colors (1-inch color change) and a few solid colors.
Available in 3 widths: 2mm, 4mm, and 7mm
All are 50% off this month.  Variegated colors are only $3.50 (reg. $6.99) and solid colors are only $3.00 (reg. $5.99). 
A set of all 30 variegated colors are discounted even more and available in each of the three widths.
For ideas using silk ribbon, here is a link to a Threads Magazine article entitled Beginners' Silk-Ribbon Embroidery: Five Easy Stitches

Try Me Specials. This is a fantastic way to try new products.  You choose the product, we choose the colors, and you save 40-50%. Available for most products.

50% off New Brytes polyester thread through the end of March.  Our New Brytes thread is the exact same thread type as So Fine, just heavier for a more defined stitch.
New Brytes is #30/3-ply, lint free, smooth and easy-running polyester.
1,650 yds. for only $9.90 (regular  price is $19.80).  50 bright solid colors. 

 Art Studio Colors
2,000 yd. cones of Art Studio Colors are 50% off.
High sheen trilobal polyester, ideal for quilting and embroidery.
$6.95 this month (reg. $13.90).

DVD and Book set.  Thread Therapy by Dr. Bob
The DVD is a live recording of Bob's thread seminar.
The School of Threadology Book contains over 90 pages of educational information condensed from 10 years of Bob's research and newsletter education. 
This is the book used in our School of Threadology.  Reference Guides are also included. 
Worth $10,000. Both for $34.95 (reg. $49.90).

The two new colors of Rainbows mentioned in the What's New section above are on sale.  2,000 yd. cones are $14 (reg. $19.80) and the 500 yd. spools are $5.99 (reg. $7.99).
#862 NIGHT FIRE 2,000 yds. and 500 yds.
#863 CHRISTMAS 2,000 yds. and 500 yds.

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A man goes to see his Priest and says, “Something terrible is happening and I have to talk to you about it.”
The Priest asked, “What's is it?”
The man replied, “My wife is poisoning me.”
The Priest, very surprised by this, asks, “How can that be?”
The man then pleads, “I'm telling you, I'm certain she's poisoning me, what should I do?”
The Priest then offers, “I’ll tell you what. Let me talk to her, I'll see what I can find out and I'll let you know.”
A week later the Priest calls the man and says, “I spoke to her on the phone for three hours. You want my advice?”
The man said yes and the Priest replied, “Take the poison.”

 starburst shipping (Small)
CONTINUES within the U.S. 50 states.  You choose the products, we’ll choose the shipping method.  (Wholesale and business account orders have different shipping rates.)  You still have the option of
choosing faster shipping methods.

International orders: We now offer low Air Mail rates on international shipping to most countries.  Air Mail rates are available for packages up to 4 lbs.  International packages over 4 lbs. sent via the Post Office require Priority Mail or Express Mail rates.  UPS is also available.

Previous Newsletters are posted here on our website.

Need a good laugh?  All previous Jokes of the Month are also posted on our website.

THANK YOU for reading. Please forward to a friend and have a SUPERIOR day. To change your subscribed e-mail address or if this was forwarded to you and you want your very own autographed copy personally sent to your e-mail Inbox, please click here:  Subscribe. To unsubscribe, click the link at the bottom of the e-mail.

Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
Superior no ka oi

Copyright 2011 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell.

Copyright © 2011 Superior Threads. All Rights Reserved.