Mid-April 2011 Newsletter
Superior Threads Newsletter
WISE WORDS FROM MOTHER
SUPERIOR: Thread Club News
March we offered a free spool of thread (of the member's choice) for
all Thread of the Month Club
members. During April, members receive a big discount and first
opportunity to purchase thread that is being discontinued. There are
also additional specials each month. Specials are for Club members only
and are not
advertised anywhere else. May has some good specials coming.
* Free Shipping (USA addresses) or
Discounted Shipping (international) for the monthly retail Club shipment and
this extends to anything you add to that shipment.
* Retail prices
guaranteed not to go up during the
Club duration. The retail price of King Tut spools recently
increased by $1.00. However, for King Tut Club members, there is no
price increase. A future MasterPiece price increase appears inevitable
but not for MasterPiece Club members.
* No sign up fees. Open enrollment. Stop
any time. See our Thread
of the Month Club page for
If you are a wholesale business and do not already receive
our wholesale business newsletter, please log on to our website and sign
up for it. We have separate clubs for businesses.
$30 IDEA WINNERS
you for your ongoing concern regarding Japan. Recovery in areas
directly affected by the earthquake, tsunami, and nuclear plant will
take years. Our friends and business associates are fine although with
the ongoing aftershocks, life is not normal. We are planning to visit
them later this year. Our 'out-of-stock' list is larger than normal
right now. This is not disaster-related -- just more thread going out
than coming in. Many shipments will arrive in the next 1-3 weeks and we
will get caught up.
EDUCATION: We Listen and Learn
are two main styles of business management. One is Top Down Management
where the boss thinks he knows everything and sends out the orders on
how things will be done. The other way is Bottom Up Management where
the boss realizes he does not know everything and those who work in each
particular area of the company probably have some pretty good ideas on
how to improve things. There is a wealth of knowledge and there are
hundreds of silent ideas among those who do the work.
Most of us
are familiar with the Suggestion Box. Many companies have one. In the
U.S., the average number of suggestions received per employee per year
is one. So a company of 10 employees receives about 10 suggestions per
year. At Superior, we have a very active employee suggestion program
called kaizen, a Japanese word meaning continual improvement. We encourage kaizen in our personal lives as well as in our work. Even my car license plate says KAIZEN. All
who work at Superior are expected to submit improvement ideas on a
daily basis. Whether we are taping boxes, filling orders, cleaning the
office, talking on the phone, designing better products, stocking
shelves, teaching, or any other work-related task, all Superior staff
are expected to contribute to continual improvement.
our kaizen program in 2006. In less than five years, we have received
over 2,500 suggestions from our staff. Over 65% of those ideas have
been implemented and many are in process of implementation. Some
kaizens have saved time; others have saved money. All are intended to
improve our work to benefit you and us. I look at it this way: We have
20 brains, 40 eyes and 40 ears managing this company and that sure is a
lot better than one.
So what does this have to do with you, our customer?
You know your machine better than anyone else.
You know your skills and talents better than anyone else.
If you are in business, you know your business better than anyone else.
You know your customers better than anyone else.
Please tell us how we can help you.
What products and services would you like from Superior Threads?
What can we do, offer, create, or provide to make your life easier?
We will listen. We will create. We will design. We will make your quilting and sewing life better.
Please take a minute and send me an e-mail between now and the end of April. We will continually improve.
be our Business Consultant. Send us your ideas to help us serve you
better (products, education, website, customer service, etc.). We will
award $30 gift certificates for the best ideas. Click here
to submit an idea. This month's winning Business Consultants:
1. Alice Hix. Numerous website enhancement ideas.
note: Thank you Alice. Many of your suggestions have been
implemented. We simplified the Search Box function, added buttons to
make it easy to search for thread by use (quilting thread, sewing
thread, embroidery thread), and improved navigation.
Blanchard. I was filing my latest color card (for Lava) and trying to
figure out the extent to which my assorted other cards were out of date.
While some have no information on them, others have something like
06/05 (my King Tut card) or 3/08 (the Lava card). This would be a lot
simpler if they simply said June 2005 or March 2008. The next time you
reprint these cards, would this be possible?
Bob's note: We changed the date format and all new cards and reprinted cards will show this new format.
MasterPiece 25 NEW Colors COLOR CARD
Made with the actual thread for perfect color matching.
All color cards are sold at our production cost of $3.
Other color cards are available here.
Thread Education Video
Have you ever used a flat hologram thread? Successfully? Our hologram
thread, Glitter, is guaranteed to work. Simply follow three basic
rules (tension, needle, and proper spool position) and you are in for a
pleasant, sparkling surprise. In this 5-minute video, Cindy
Needham demonstrates using Glitter on a home machine.
Needham is a certified Superior Educator and spends much of her time on
the road teaching at quilt shops, guilds, and major quilt shows.
She has been a guest on The Quilt Show with Alex and Ricky, has been the
featured artist at quilt shows, and has written articles for major
Note: see Specials below for April specials on Glitter.
So Fine 550 yd. spools.
We started with the original 50 colors (#401 through #450) and are
gradually adding all 134 colors of So Fine in the 550 yd. spool size.
Four colors just arrived in the 550 yd. spools:
#492 Pastel Yellow
La Mer is for those who use a home machine on a frame and who want
to become more fluent in free-motion quilting. Martha Milne demonstrates
a no-mark method for learning line designs, a technique based on
ballroom dancing, using line designs inspired by the sea.
graduate of the School of Threadology, applies
what she learned from Heather's and Bob’s classes and workshops (except for the ballroom dancing part) to
free-motion machine quilting on a frame.
The La Mer DVD is on sale this month for $19.95 (reg. $29.95)
OMNI Thread is arriving. 90 of our 172 colors are in stock. OMNI Thread is a poly-wrapped poly core
thread designed for longarm machine quilting. If you use Perma Core
thread, you are going to absolutely love OMNI Thread. It is cleaner,
stronger, more colorful, and Superior. OMNI Thread
is designed as a strong, entry-level thread for high speed quilting and
is recommended as both a top thread and bobbin thread.
Size: Tex 30 (similar to a 40 wt.)
Construction: 100% polyester. Filament polyester core wrapped with a spun poly outer layer.
Number of colors: 172
Cone size: 6,000 yds.
Note: See Specials below for introductory special on OMNI.
1. Superior Top
Thread Tension Gauge
for Mid and Longarm Machines. Price:
$34.95 (through April 21). A set of both gauges (the Towa gauge for the bobbin and the
Superior gauge for the top) is available
Videos showing how to use both gauges are also
available on our website.
on using the gauges.
2. King Tut New
32 color card
. Thread color cards made with the actual thread are here.
3. MasterPiece, the ideal piecing
16 NEW colors available on both the 600 yd. spools and 3,000
yd. cones. We now have a total of 75 colors. View
the Color Grid
for the new 25 colors.
The color card with the newest 25 colors will be available by mid-April.
36 additional colors of
MasterPiece prewound bobbins are on the way and will soon be available in a BobbinSaver ring.
4. For those who use "woolly-like" thread in sergers, Polyarn
is the ideal thread. Because it is polyester and not
nylon, it provides better coverage, better stretch recovery, much higher
heat tolerance, and colorfastness.
We have 36 colors on 1,000 yd. cones and a handful of colors
on large 8,500 yd. cones. White Polyarn
on large 8,500 yd. cones
has just been added.
If you use a serger and would like
to try Polyarn, we offer a Try Me Special
for only $2.00 for a 1,000 yd.
cone with a 4-cone limit (regular price is $5.99). As with all Try Me Specials, you choose the thread and we choose the color.
Thread Dispenser We asked Annie (ByAnnie.com) to create this pattern because we had
so many requests for a way to hold our new Kimono Silk spools. Many
requested we wind Kimono Silk onto prewound bobbins and place them in a
BobbinSaver, but cost wise, it isn't feasible.
This new pattern is a
great idea for Kimono Silk and other spools that you want to carry with
Special slots in each pocket enable you to easily thread a
needle without removing the spools from their pockets, keeping
everything neat and orderly.
90 colors in stock and 82 more colors are on the way.
6,000 yd. cones. Introductory Special: $10
1,000m (1,090 yd.) sample cones
are available in three colors for $3.
OMNI is a Tex 30 (similar to a 40 wt.), poly-wrapped poly core thread made for midarm and longarm machines.
Thread Tension Gauge
for Midarm and Longarm Machines. $34.95 through April 21. The introductory price of $34.95 will end on April 21.
Videos are available on our website demonstrating how this gauge works. There are also videos showing it in use on most major brands of longarm machines.
A set of both gauges (the Towa gauge for the bobbin and the
Superior gauge for the top) is available
on using the gauges.
Many new silk threads are available.
#50 Silk. 171 colors of Tire brand silk. 109 yds. Special introductory price = $3.99 (reg.
Silk. 71 colors of Tire brand silk. 55 yds. Special introductory price = $4.99 (reg.
#16 Silk. 121 colors of Tire brand silk. Button Hole Silk (wound on
cardboard, not a
spool). 22 yds. Special introductory price = $4.99 (reg. $7.99)
Variegated Silk Tiara brand silk. 273 yds. 24 colors.
introductory price = $9.99 (reg. $15.99)
50% off Glitter
through the end of April. If you have never tried Glitter or have never
been successful with other brands of hologram thread, this is for you.
the video, follow the three easy
guidelines, and I guarantee you will be pleasantly surprised.
To help you try it, Glitter is 50% off this month.
400 yd. spools: $3.00 (reg. $5.99). 24 colors.
3,300 yd. spools: $14.00 (reg. $28.00).
50% off 2,000 yd. cones of Art Studio Colors by Ricky Tims.
Art Studio Colors is a high-sheen trilobal polyester thread available in 36 beautiful colors.
For quilting and embroidery.
$6.95 (reg. $13.90)
The La Mer DVD is on sale this month.
La Mer, by Martha Milne, is for those who use a home machine on a frame and who want
to become more fluent in free-motion quilting.
April special: $19.95 (reg. $29.95).
SUPERIOR JOKE of the MONTH (a Tax Day Special)
An IRS agent stops at a ranch in Texas and talks with an old rancher. He tells the
rancher, "I need to inspect your ranch as part of your tax audit." The
rancher says, "OK , but don't go in that field over there," as he points out the location.
IRS agent verbally explodes saying, "Mister, I have the authority of
the Federal Government with me." Reaching into his pocket, he removes
his badge and pushes it into the rancher's face. "See this badge? This
badge means I am allowed to go wherever I wish. Anywhere! On any
property! No questions asked or answers given. Have I made myself clear?
Do you understand?"
The rancher nods politely, apologizes, and goes about his chores.
short time later, the old rancher hears loud screams and sees the IRS
agent running for his life chased by the rancher's big champion bull.
With every step, the bull is gaining ground on the agent, and it seems
likely that he'll get gored before he reaches safety. The agent is
terrified. The rancher throws down his tools, runs to the fence and
yells at the top of his lungs,
"Your badge! Show him your BADGE!"
$3.95 SHIPPING ON
ALL RETAIL ORDERS CONTINUES within the U.S. 50 states.
You choose the products, we’ll choose the shipping method. (Wholesale and
business account orders have different shipping rates.) You still have
the option of choosing faster shipping methods.
We now offer low Air Mail rates on international shipping to most
countries. Air Mail rates are available for packages up to 4 lbs.
International packages over 4 lbs. sent via the Post Office require
Priority Mail or Express Mail rates. UPS is also available.
YOU for reading. Please forward to a friend and have a
change your subscribed e-mail address or if this was forwarded to you
and you want your very own copy personally sent to your e-mail Inbox,
please click here: Subscribe.
To unsubscribe, click the link at the bottom of the e-mail.
Purcell, the Thread Professor and self-certified Threadologist.
Threads: The ONLY thread with a guarantee.
Superior no ka oi
2011 by Superior Threads. If you wish to reprint the Education portion
of this newsletter, authorization is hereby granted as long as the
source is clearly cited as follows: used with permission from Bob
Copyright © 2011
All Rights Reserved.