June 2011 Newsletter
sew superior . . . . . . . it's guaranteed!
Superior Threads Newsletter
WISE WORDS FROM MOTHER SUPERIOR
often are asked, "How much thread it takes to quilt a quilt?" It
depends on the size of the quilt and the type of quilting to be done.
Everyone's technique is different so the following are only averages. Of
course it is possible to use much more or much less thread. These
numbers are for the top thread only.
. . . . . . . Light Quilting . Medium Quilting . Heavy Quilting
Lap/Crib Size 200 yds. . . . . . .400 yds. . . . . . . 600 yds.
Twin Size 400 yds. . . . . . .800 yds. . . . . . .1,200 yds.
Queen Size 600 yds. . . . . 1,000 yds. . . . . . .1,600 yds.
King Size 800 yds. . . . . .1,400 yds. . . . . . .2,000 yds.
EDUCATION: THE ABSOLUTE COTTON-PICKING TRUTH
we have received many questions regarding the world cotton situation.
It is common knowledge that the price of cotton has doubled over the
past year. The price of cotton depends largely on supply and demand.
-- Increased population results in increased demand.
-- Increased demand results in more cotton being planted.
-- Weather and natural disasters affect the supply.
-- Political unrest causes dealers and speculators to bid more for future cotton supplies.
Here are some interesting cotton facts:
A standard bale of cotton weighs 480 lbs.
Last year the world produced 114 million bales.
The top five cotton-producing countries:
1. China (26% of total)
2. India (23% of total)
3. United States (16% of total)
4. Pakistan (8% of total)
5. Brazil (7% of total).
ranks number 15 among cotton-producing countries and produces only
.0005% of the total amount. That is one-twentieth of one percent. If
Egypt is such a tiny dot on the cotton growing map, why is Egyptian
cotton so prevalent? Why is there so much Egyptian cotton clothing, bed
sheets, towels, and thread? The truth is, there isn’t. The label may
say Egyptian Cotton but the contents are not. Whether it is due to false
advertising, misunderstanding, or ignorance on the part of seller, the
fact remains that it is incorrect. There is not enough Egyptian cotton
in existence to produce all the products labeled as Egyptian Cotton. It
would be safe to say that there is 10,000 times more Egyptian cotton
sold than grown.
Does it really matter? Those who know cotton
quality obviously understand that it does matter. Otherwise, many
companies would not be falsely claiming that their cotton is 'Egyptian
Cotton' when in fact, it is not. There is something about the climate,
soil, water, and minerals in Egypt that is ideal to grow the highest
grade cotton. It is not possible to tell the origin of cotton fibers by
examining them. But your machine will know the difference. A high
grade cotton with advanced processing will be clean, smooth, and
What about Superior’s MasterPiece and King Tut
cotton thread? As far as I can tell, we are the only thread company
that can honestly say this: 100% extra-long staple Egyptian-grown
cotton. We buy cotton from Egypt, transport it by boat to Japan for
spinning, twisting, finishing, mercerizing, dyeing, and winding, and
then ship it to the U.S. And it is guaranteed to work in your machine.
tried to design our Thread of the Month Clubs in such a way that it
screams, "Why wouldn't I want to be part of this? The benefits are amazing."
- FREE SHIPPING (USA
addresses) or discounted shipping (international) on your monthly Club
order including all Superior products items you add to the Club shipment.
- No enrollment fees, management fees, or any type of fees.
- No time commitment. Start, add, cancel, or switch Clubs any time.
- Wide variety of threads to choose from such as King Tut, MasterPiece, So Fine,
Bottom Line, OMNI, Embroidery, Silk, and a new Superior Sampler Club.
- Members-only amazing monthly discounts.
- Members get first chance to buy at discounted prices overstock products or products being discontinued.
RETAIL CLUBS. 14 different Clubs to choose from.
NEW WHOLESALE CLUBS. 5 different Clubs to choose from. FREE SHIPPING
(USA addresses) and Discounted Shipping (international) is now offered
on Wholesale Thread of the Month Club shipments. Includes any
additional thread orders added to the Club shipment. Wholesale accounts
must log in to view Clubs.
What is the School of Threadology?
1. June 29, 30, July 1. Honolulu, Hawaii. Three-day Certified Superior
Threadologist Course. Offered during Quilt Hawaii at the Marriott Hotel
2. September 13, 20, 27, 2011. Sue Gilgen Landscape Quilt class.
The class is held on three consecutive Tuesdays so we understand it is
not feasible for those who travel but if you live near us, it's going to
be a great class. $195. Maximum of 14 students.
3. January 16-17, 2012. Ontario, CA. Registration will be through Road to California quilt show office. Maximum of 36 students.
4. February 2-4 and 6-8, 2012. St. George, Utah. The Silk Experience
is coming to the School of Threadology. Conducted by one of the most
knowledgeable silk specialists the world, Maggie Backman, The Silk
Experience brings top teachers from around the world to teach all about
silk. This class has been taught in Houston during International Quilt
Festival for many years. Two different 3-day classes will be offered at
the School of Threadology. Registration information
available at The Silk Experience.
1. Educational Video showing New Brytes (So Fine #30)
thread. In this 4-minute video, Cindy Needham shows how nicely New
Brytes (soon to be re-named So Fine #30) enhances your quilt. New
Brytes is a #30/3-ply polyester thread so it is heavier than the average
40 wt. thread. Ideal for quilting, thread painting, and embroidery.
See Specials below for this month's 40% off sale on New Brytes.
2. MP3. MasterPiece
is the finest extra-long staple Egyptian-grown cotton available. It is
ideal for piecing, detail quilting, applique, and as a bobbin thread.
We are changing MasterPiece from a 2-ply extra-long staple
Egyptian-grown cotton to a 3-ply extra-long staple Egyptian-grown cotton
thread. With a nice even, smooth twist on this thread, you will not
notice much difference in thickness but you will notice a wonderful
difference in strength. The added strength is worth it. Even our
longarm machines like the new 3-ply MasterPiece for detail quilting.
prices have substantially increased over the past year and we have
hesitated to raise the price of MasterPiece. As the new MasterPiece
3-ply (I nicknamed it MP3) comes in, we will raise the price on the 600
yd. spools. Instead of raising the price on the 3,000 yd. cones, we
decided to make a 2,500 yd. cone and keep the price the same. Until
then, please continue to enjoy our MasterPiece thread at current
prices. The current price should remain for a couple more months.
3. OMNI Thread Color Book (Color Card) will be available around June 20th.
if making five separate color cards, we created an all-inclusive color
book which includes actual thread samples for all 172 colors.
If you wish to be notified as soon as the color book arrives, please enter your email address here (in the box toward the bottom of the page).
This book is sold at our production cost of $14.
Thread. 75 NEW Colors of OMNI Thread are scheduled to arrive on
June 15th. This will bring the total to 172 colors. OMNI Thread is a
core thread designed for longarm machine quilting. If you use Perma
Core thread, you are going to absolutely love OMNI Thread. It is
cleaner, stronger, more colorful, and Superior. OMNI
Thread is designed as a high-speed
machine quilting thread and is recommended as both a top thread and a bobbin thread.
Size: Tex 30 (approx. equivalent to a 40 wt. thread)
Construction: multi-filament polyester core wrapped with a spun poly outer layer.
of colors: 172 (90 colors currently in stock)
Cone size: 6,000 yds.
5. Easier Website Navigation We moved the Search buttons to a permanent spot on all web pages on our website.
Toward the top of every page, you will see Search Products and Search Education.
6. Our color comparison/compatibility charts
indicate which colors of one thread line are similar to or compatible
with colors from another thread line. For example, what would be a good
So Fine color to use in the bobbin with a specific King Tut color on
Some charts have been available for a long time but are unknown to many so we put all Color Compatibility Charts in the Reference Guides section. Many more Color Compatibility Charts will be added soon.
The Reference Guides button appears on every page to the right of the Search buttons.
7. The Longarm Thread Reference Guide has been updated and now includes OMNI Thread information.
Our Home Machine Thread Reference Guide lists recommended needle and tension settings for all our threads when used on home machines.
8. Texture Magic DVD. This DVD includes all 22 segments by Heather Purcell (Mother Superior) and
Annie Unrein showing how to use Texture Magic in various applications.
Individual video clips are available for free on our website. The
advantage of having the DVD is being able to watch them on your TV or share with your guild while
working on a Texture Magic project. Newsletter special: $9.95 (reg. $19.99)
WHAT'S NEW (Last Month)
1. Charlotte's Fusible Web videos. Heather (Mother Superior) and Annie (Certified Superior Educator)
demonstrate applique techniques using fusible thread instead of using
standard fusible webbing.
See how easy it is to use Fusible Thread for applique purposes.
Fuse without the stiffness of an adhesive webbing.
This is a great technique for appliqué, especially when multiple layers are involved.
Easy-to-follow video demonstrations showing various uses of fusible thread.
2. Our Longarm Top and Bobbin Tension Settings Charts have been updated and now include tension settings for OMNI Thread.
Charts are available for most major brands of midarm and longarm machines and are based on measurements using the Towa Bobbin Tension Gauge and the Superior Top Thread Tension Gauge. Set your machine tension settings to the range indicated on the chart and you will be able to use all quality threads.
A blank form is also available so you can record the exact tension settings on your machine for each thread.
Video demonstrations using these gauges are on our website.
40% off this month. NEW Brytes
will soon be renamed So Fine #30
while back we changed the name from Brytes to New Brytes. We also
changed the thread so it is not as slick as the original Brytes. The
New Brytes is the exact same thread type as our popular So Fine thread
(but heavier) and we decided to rebrand it. So Fine #30 will soon be
the new name for New Brytes.
New Brytes/So Fine #30 is on sale this month at 40% off regular prices. 1,650 yd. cones
are $11.88 (reg. $19.80)275 yd. spools
are $3.60 (reg. $5.99)
DVD and Book set. Thread Therapy by Dr. Bob DVD is a live recording of Bob's thread seminar.
School of Threadology Book. Contains over 90 pages of educational
information condensed from years of Bob's research and newsletter
This is the book used in our School of Threadology.
Reference Guides are also included.
Worth $10,000. Both for $34.95 (reg. $49.90).
50% off pure filament silk ribbon.
$3.95 SHIPPING ON
ALL RETAIL ORDERS CONTINUES within the U.S. 50 states.
choose the products, we’ll choose the shipping method. (Wholesale and
business account orders have different shipping rates.) You still have
the option of
Superior's Silk Ribbon is available in 3 widths (2mm, 4mm, 7mm).
30 beautiful variegated colors and some solid colors.
50% off this month. Only $3.50 per pack (reg. $6.99).
SUPERIOR JOKE of the MONTH
Jack wakes up with a horrible
hangover and a throbbing black eye. The first thing he sees is a rose on
the side table and a loving note from his wife.
"Dear Jack, breakfast is made. I’ve gone shopping to make your favorite dinner tonight. I love you!"
He stumbles to the kitchen and sure enough, there’s breakfast. "Johnny," he says to his son, "what happened last night?"
"You came home totally soused and got that black eye by tripping over a chair."
"So, why the rose, the breakfast, and the sweet note from your mother?"
that. Mom dragged you to the bedroom and when she tried to take off
your clothes, you screamed, 'Leave me alone! I’m married!'"
What I believe to be the most innovative quilting-related website development company in the world is Websites For Quilters. They also developed the FindMyFabric.com
website and many others. We use them and highly recommend them. (This
is an unpaid plug for them because we like the superior work they do.)
For more information, please e-mail here. They have designed hundreds websites for quilting-related individuals and companies as well as non-quilting related companies.
choosing faster shipping methods.
We now offer low Air Mail rates on international shipping to most
countries. Air Mail rates are available for packages up to 4 lbs.
International packages over 4 lbs. sent via the Post Office require
Priority Mail or Express Mail rates. UPS is also available.
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Purcell, the Thread Professor and self-certified Threadologist.
Threads: The ONLY thread with a guarantee.
sew superior . . . . . . . it's guaranteed!
Superior no ka oi
2011 by Superior Threads. If you wish to reprint the Education portion
of this newsletter, authorization is hereby granted as long as the
source is clearly cited as follows: used with permission from Bob
Copyright © 2011
All Rights Reserved.