Mid-July 2011 Newsletter

sew superior . . . . . . . it's guaranteed!

Mid-July 2011 Newsletter

Most of our spools have a snap-on end piece which serves as the thread catch.  This makes it very easy to secure the thread end and prevent unraveling. 

Sometimes we need to compare closeup images of thread colors to make sure we choose the perfect blue or green or variegated color.  If we do not have the actual thread color card, we rely on the computer monitor for color images.  It is inconvenient to toggle back and forth to multiple computer screens to compare multiple images so we asked our web team to create a Designboard function.  The Designboard allows you to compare many products side by side.  Want to compare three or four different shades of green threads?  Or compare a couple different variegated colors?  Simply add the products to the Shopping Cart, go to My Cart and click on Designboard.  You can then move any of the items around the screen and place them side by side to compare color.  When you have decided, simply delete from the Shopping Cart the products you do not want.


The GOOD NEWS  If you have already joined (or join in the future) the MasterPiece Club, membership comes with a "price protection guarantee" for the monthly MasterPiece Club selections.  This means that MasterPiece Club members will not be affected by the August price increase on their monthly Club shipment. 
Members who join now also have the option to order any or all previous months' selections at the Club price.  This price protection uarantee is already in place for the King Tut Club members.

The not-so-good News  Cotton prices have substantially increased over the past year and we have hesitated to raise the price of MasterPiece but . . . from August, the price will be $8.99 for the 600 yd. spools. Through the end of July 2011, the price will remain at $7.50.
MasterPiece is the finest extra-long staple Egyptian-grown cotton available.  It is ideal for piecing, detail quilting, applique, and as a bobbin thread. 
We are changing MasterPiece from a 2-ply extra-long staple Egyptian-grown cotton to a 3-ply extra-long staple Egyptian-grown cotton thread.  With a nice even, smooth twist on this thread, you probably will not notice a difference in thickness but you will notice a wonderful difference in strength.  The added strength is worth it.  Even our longarm machines like the new 3-ply MasterPiece for detail quilting.  Some colors are already available in 3-ply.

WHAT’S NEW (This Month)
OMNI Thread.  Photographed images of all colors are now available on our website.  With 172 colors available, only 12 colors are temporarily out of stock (mostly the popular neutral colors) and they are scheduled to arrive within a week. 
OMNI Thread is on sale for only $12 per 6,000 yd. cone. 
The OMNI Color Book which includes actual thread samples of all 172 colors is also available and sold at our actual production cost.

Make My Own Set of Prewound Bobbins
Due to many requests, you can now mix and match to make your own sets of prewound bobbins.  For example, if you want a 1/2 gross (6 dozen) or full gross (12 dozen) of prewound bobbins but want to put together your own mixed color collection, it is now possible.  Available for SuperBOBs (L and M style) and MasterPiece (L and M style).
During the checkout process, simply write the colors you want in the Comments box. Please order in increments of one dozen bobbins per color.
SuperBOBs L style 1/2 gross
SuperBOBs M style 1/2 gross
SuperBOBs L style  1 gross
SuperBOBs M style 1 gross

MasterPiece L style Bobbins 1/2 gross
MasterPiece M style Bobbins 1/2 gross
MasterPiece L style Bobbins 1 gross
MasterPiece M style Bobbins 1 gross

Website update. On each of our Products pages, we added colored tabs for easier browsing.  Tabs include Spool Sizes, Sets, Color Grids, Educational Videos, Color Compatibility Charts, Product Description, and more.

Our Thread Index has been updated.  The index lists threads by function, by size, and by fiber type. This is one of many convenient and useful Reference Guides.

WHITE Soft and Stable.  Originally in BLACK only, this wonderful product is now available in WHITE.
ByAnnie's Soft and Stable is a new product which was developed to use in place of batting or other stabilizers in purses, bags, totes, and more.  Why use Soft and Stable?
-- Great lasting body and stability
-- Lightweight
-- Maintains shape
-- Gives a professional finish to your project
-- The only foam with fabric on BOTH sides
-- Easy to sew
-- Soft and comfortable
-- Washer and dryer safe

eks Ago)
1. More So Fine #50 colors are available on 550 yd. spools.
In addition to the original 50 colors (#401 through #450), these colors are now available:
451, 452, 453, 454, 457, 466, 469, 470, 472, 473, 474, 486, 491, 492, 493, 494, 495, 496, 504, 509, 524, 533.

2.  So Fine #40 Variegated is coming next month.  The same wonderful thread as So Fine #50 but now in #40/3-ply size and all variegated colors.  Your longarm and home machines are going to love this thread. 

3. #25/3 Silk Embroidery Floss. 25 beautiful variegated colors.  A Try Me Special is also available.

4. #16 Quilter's Silk is available in 36 solid colors.   A Try Me Special is also available.

5. 36 new colors of MasterPiece prewound bobbins are available in various quantities.
 - pack of one dozen bobbins
 - 1/2 gross (6 dozen)
 - gross (12 dozen)
A new Frosted Donut II which contains all 36 new colors x 1 bobbin each is also available.

Silk Sampler Set6. The Silk Sampler Set provides an economical way to try all 7 lines of silk thread.
One each of the following:
#16 Buttonhole Silk 22 yds. (wound on a card)
#16 Quilter's Silk 22 yds.
#25/3-ply Silk Embroidery Floss 16 yds.
#30 Tire brand Silk 55 yds.
#50 Tire brand Silk 109 yds.
#50 Tiara Silk 273 yds. (variegated)
#100 Kimono Silk 220 yds.
40% off special for $32.36 (
reg. $53.93)
Please also see Recommended uses for silk threads

7. King Tut to So Fine #50 Color Compatibility Chart.  This new chart lists compatible colors of So Fine with all 133 King Tut colors.  Because many colors of King Tut are variegated, this newly revised chart lists all compatible So Fine #50 colors.
King Tut to MasterPiece Color Compatibility Chart.  This chart shows compatible colors of MasterPiece with all 133 colors of King Tut.

8.  Updated Inventory List now includes all OMNI Thread colors. The I
nventory List is a convenient way to keep track of what threads you have.  Available in both Microsoft .xls and Adobe .pdf formats.

9.  The name NEW Brytes is changing to So Fine #30.
New Brytes is the exact same thread type as our popular So Fine #50 thread (but heavier) and we decided to rebrand it. 
50 colors in two spool sizes (275 yds. and 1,650 yds.) 

Please watch our Educational Video showing New Brytes (So Fine #30)

  Please be our Business Consultant. Send e-mail your ideas to help us serve you better (products, education, website, customer service, etc.). We will award a $30 gift certificate for the best ideas.  This month's winning Consultants:

1. Teresa Simon.  How about letting the customer put together their own assortment of colors for the SuperBOBs?
Bob's Note:  Done.  You can now mix and match colors to make your own 1/2 gross or full gross set of prewound bobbins for both SuperBOBs (polyester) and MasterPiece (cotton) bobbins.  See What's New section above for details and links.

2.  Marie White (New Zealand).  I use the prewound bobbins as a top thread if requiring a small amount of thread in a colour I don't have in a spool. Works a treat!!!
Bob's Note.  Just think of prewound bobbins as a mini spool.  Just put the prewound bobbin on the vertical spool holder.  Great for traveling also because you can carry dozens of colors in a small space.  Our Frosted Donuts and SuperBOBs Donut are often used in this way.


Added Benefit  If you have already joined (or will join in the future) the MasterPiece Club, membership comes with a "price protection guarantee" for the monthly MasterPiece Club selections.  This means the August price increase for MasterPiece 600 yd. spools will not apply to the monthly MasterPiece Club selections.  MasterPiece Club members will continue to receive the monthly MasterPiece shipments at the original price.  Members who join now also have the option to order any or all previous months' selections at the Club price.  This price protection guarantee is also already in place for the King Tut Club members.

Rainbows 2,000 yd. Cone Club (available for both wholesale Club and retail Club)
We tried to design our Thread of the Month Clubs in such a way that it screams, "Why wouldn't I want to be part of this?  The benefits are amazing."
- FREE SHIPPING (USA addresses) or discounted shipping (international) on your monthly Club order including all Superior products items you add to the Club shipment.
- No enrollment fees, management fees, or any type of fees.
- No time commitment. Start, add, cancel, or switch Clubs any time.
- Wide variety of threads to choose from such as King Tut, MasterPiece, So Fine, Bottom Line, OMNI, Embroidery, Silk, and a new Superior Sampler Club.
- Members-only amazing monthly discounts.  There are some great specials.
- Members get first chance to buy at discounted prices overstock products or products being discontinued.
RETAIL CLUBS.  16 different Clubs to choose from.
WHOLESALE CLUBS. Many different Clubs to choose from. FREE SHIPPING (USA addresses) and Discounted Shipping (international) is now offered on Wholesale Thread of the Month Club shipments. Includes any additional thread orders added to the Club shipment. Wholesale accounts must log in to view Clubs.

 Specials logo (Small)
OMNI Thread is on sale.  Celebrating the full line of 172 colors.  OMNI Thread is a poly-wrapped poly core thread.  Designed for longarm machine quilting, OMNI Thread is available in 172 solid colors.  OMNI Thread was designed as a machine quilting thread for high speed midarm and longarm quilting and is recommended as both a top thread and a bobbin thread.
Thread size:  Tex 30 (approx. equal to 40 wt.)
Construction:  Filament poly core wrapped with a spun poly outer layer.
Number of colors: 172.  Cone size: 6,000 yds.
Sale Price: $12
(reg. $15.40)

35% off Highlights 2,000 yd. cones.  Only $9 during July (reg. price is $13.90).
Highlights is a premium high-sheen trilobal polyester.  It is one of our favorite threads for machine quilting (both home machine and longarm), embroidery, and applique.
Highlights is made for use in home machines and longarm machines. 
For home machines, please refer to the Home Machine Reference Guide for recommended needle and tension settings.
For longarm machines, please refer to the Longarm Tension Guide chart.
Please also watch our educational video showing Highlights

50% off pure filament silk ribbon.
Superior's Silk Ribbon
is available in 3 widths (2mm, 4mm, 7mm).
30 beautiful variegated colors and some solid colors.
50% off this month. Only $3.50 per pack (reg. $6.99).

TM DVDTexture Magic DVD  $9.95 (reg. $19.99)
This DVD includes all 22 segments by Heather Purcell (Mother Superior) and Annie Unrein showing how to use Texture Magic in various applications.  Individual video clips are available for free on our website.  The advantage of having the DVD is being able to watch them on your TV or share with your guild while working on a Texture Magic project.
Newsletter special: $9.95 (reg. $19.99)

Silk Sampler Set
 Silk Sampler Set
  Try all 7 lines of silk thread . Save 40%. A $53.93 value for only $32.36.
Includes one spool each of the following:
#16 Buttonhole Silk 22 yds. (wound on a card)
#16 Quilter's Silk 22 yds.
#25/3-ply Silk Embroidery Floss 16 yds. (wound on a tube)
#30 Tire brand Silk 55 yds.
#50 Tire brand Silk 109 yds.
#50 Tiara brand Silk 273 yds. (Variegated)
#100 Kimono Silk 220 yds.
40% off special. $32.36
(reg. $53.93 )

His request just approved, a national network news photographer quickly called the local airport to charter a flight.  He was told a twin-engine plane would be waiting for him at the airport.  Arriving at the airfield, he spotted a plane warming up outside a hanger.  He jumped in with his bag, slammed the door shut, and shouted, “Let's' go.”
The pilot taxied out, turned the plane into the wind and took off.  Once in the air, the photographer instructed the pilot, “Fly over the valley and make low passes so I can take pictures of the fires on the hillsides.”
“Why?” asked the pilot.
“Because I'm a photographer for the national television network news,” he responded, “and I need to get some close-up shots.”
The pilot was strangely silent for a moment and finally stammered, “So, what you're telling me, is . . . you're NOT my flight instructor?”

starburst shipping (Small)$3.95 SHIPPING ON ALL RETAIL ORDERS CONTINUES within the U.S. 50 states.  You choose the products, we’ll choose the shipping method.  (Wholesale and business account orders have different shipping rates.)  You still have the option of choosing faster shipping methods.

International orders: We now offer low Air Mail rates on international shipping to most countries.  Air Mail rates are available for packages up to 4 lbs.  International packages over 4 lbs. sent via the Post Office require Priority Mail or Express Mail rates.  UPS is also available.  

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Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
sew superior . . . . . . . it's guaranteed!
Superior no ka oi

Copyright 2011 by Superior Threads. If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell.

Copyright © 2011 Superior Threads. All Rights Reserved.