November 2011 Newsletter

sew superior . . . . . . .  it's guaranteed!

Superior Threads November 2011 Newsletter

Have you wondered why thread gets thinner as the weight or thread size number gets larger?  It is confusing but there is a reason behind this system.  Here is a simple analogy to illustrate why:
The goal is to determine how much thread it takes to weigh one pound.
Thread A takes 20 miles to weigh a pound so it is labeled as 20 wt.
Thread B takes 40 miles to weight a pound and is labeled 40 wt.  It is a finer thread because it takes 40 miles to weigh one pound.
Thread C takes 60 miles to weigh a pound so it is even finer yet. 

EDUCATION: Monofilament threads
I recently received an e-mail asking if invisible monofilament thread is iron safe.  She had heard that it melts if ironed.  That is a commonly asked question and most likely due to hearing sad stories of monofilament threads melting and damaging a sewing project.  Here is the truth.
There are two main types of monofilament threads: nylon and polyester.  Traditionally, most monofilament thread has been nylon.  Nylon is strong but it has some negative properties for sewing thread.  It tends to go brittle over time, discolors (yellows), and has low heat tolerance.  Nylon melts at approximately 400 degrees F. Although most irons do not have a numerical temperature setting, many irons can melt nylon when set at medium or high heat.
The preferred material for monofilament thread is polyester.  Polyester does not discolor, go brittle, or have a low melting point.  Polyester melts at the 480 to 510 degree Fahrenheit range and most irons stay well below this temperature up to the medium heat setting.
Our MonoPoly monofilament invisible thread is 100% polyester, thus the name, Monofilament Polyester.
Another caution:  Watch out for monofilament threads labeled as 100% Polyamide. That may lead us to believe it is polyester but polyamide is the chemical word for nylon. Dishonest labeling? No. Misleading? Yes.
Be safe and stay with polyester when using monofilament threads.

Please be our Business Consultant. E-mail your ideas to help us serve you better (products, education, website, customer service, etc.). We will award a $30 gift certificate for the best ideas.  This month's winning Consultants:

1. Darla Hall.  Thank you for showing what the NiteLite ExtraGlow threads look like while glowing. I wish the photo image had labels from left to right with the colors. I know white is the brightest and I know from experience the pink glows pink, but I can't compare the glow of your green, blue, purple or yellow threads without knowing which is which. Could you add the glow color to the individual thread color image?
Bob's Note:  Good idea.  Our photo of the glow-in-the-dark threads now has color labels attached so you can see what each color looks like when glowing.  These threads glow up to six hours, night after night.  Children and grandchildren love them.

2. Martha Ginn.  I love Hugo's Amazing Tape and use it to keep all my spools wrapped and tidy. I cut the ends with pinking shears to make the ends easier to find. While a Hugo strip is off the spool, I drape it into a cup or jar so it will be ready to reapply to the spool.
Bob's Note: Another good idea is to color the end of the tape with a marking pen so it can be easily found.

3. Carolyn Troxel.  I would love to see color names on the threads. Just ordered black #50 Tire silk thread and had to call to see if the black that looked black on the website color chart was really black or dark blue.
Bob's Note: Done.  Color names added to all 171 colors of #50 Tire silk and other silk threads.

4. Cathi Dix.  Your OMNI thread is my new "go to" thread for any solid color thread quilting.  I bought two OMNI thread cards. I use one to check off the colors I own. The other I have taken apart (cut the strips off the card) so I can lay the strips of thread on the quilt top to see which hue is the best choice.
Bob's Note:  This is not an attempt to sell more OMNI color books (we sell them at our production cost so there is no profit), but this is great idea.

5. Elizabeth Broussard.  An idea that I would like to submit has to do with finding the notch on the spool ends and cone bases that hold the thread tails.  Mark the notch with a Sharpie. You will never have to search for that elusive notch again when putting away the thread! 

WHAT’S NEW (This Month)
1. Revised and updated Thread Therapy with Dr. Bob DVD.  The former edition was 55 min. in length.  This revised edition is more detailed and  lasts 1 hr. 45 minutes.  Bob teaches quality characteristics of  cotton, poly, rayon, metallic, silk, and nylon threads, discusses needles, tension settings, spools vs. cones, and more.  Guaranteed to solve sewing-related problems and reduce frustrations.  Permission is granted to show the DVD at public gatherings such as guild meetings and sewing groups.  Introductory Special: $19.95 (reg. $24.95).

2. Deal of the Day
Everyone is bombarded with daily coupon offers so we are not going to do that.  But if you are on our website and shopping anyway, please check out the Deal of the Day. You might find just what you were looking for.
To view the Deal of the Day link, click on the Products button and then click on Deal of the Day in the drop down menu.
Each day brings a new deal.

3. SuperBOBs prewound bobbins are now available in color #639, BRIGHT ORANGE. L-style bobbins are in stock.  M-style bobbins will be here soon.
Available by the dozen, 1/2 gross (72), and gross (144).

4. A reminder that MonoPoly is back in stock.
Our newly IMPROVED MonoPoly is even finer than our previous MonoPoly but stronger.
Available in reduced-sheen Clear and Smoke.
2,200 yds. $7.99.

5. Hair Tinsel.  From Hollywood to the local small town beauty salon, Hair Tinsel is adding bling and flair to hair.  Superior Threads is the leading Hair Tinsel products provider with Glitter, Razzle Dazzle, Halo, NiteLite glow-in-the-dark thread, and SunBurst sunlight-activated color-changing thread. Photos, videos, and detailed instructions are on the Hair Tinsel pages.

WHAT’S NEW (Last Month)
1. Bobbin Compatibility List.  We have compiled a comprehensive list showing what type bobbin is used by most machines.

2. Hugo's Amazing Tape. Hugo's Amazing Tape is a no-glue self-clinging tape that can be reused over and over.  No sticky residue. Strong and durable.  Excellent for wrapping around cones/spools of thread to keep the ends from unraveling.  Ideal to keep quilt strips and fabric rolls organized.
Wrap around boxes to keep them closed, books to keep pages open, wrapping paper and ribbon to prevent unwinding, and to secure objects. Works wet or dry.
On sale this month.  See Specials below.

3. Gift option on website.  During checkout, there is now a Gift option which allows you to send the order to another person.  Above the Enter payment Information there is a This order is a gift box. When selected, a message box will appear.  Simply type the message you want and continue to check out.  You also have the option to request that we not include the receipt with the gift order.

Thread of the Month 
TWO new Clubs Available.  We just added two new wholesale clubs: LAVA and #100 Kimono Silk 1,090 yd. mini cones.
So Fine #40 Club coming soon for both retail and wholesale Clubs.
Each month, more and more are discovering and enjoying the benefits of the Thread of the Month Club.  We tried to design our Thread of the Month Clubs in such a way that it screams, "Why wouldn't I want to be part of this?  The benefits are amazing."
- FREE SHIPPING (USA addresses) or discounted shipping (international) on your monthly Club order including all Superior products items you add to the Club shipment.
- No enrollment fees, management fees, or any type of fees.
- No time commitment. Start, add, cancel, or switch Clubs any time.
- Wide variety of threads to choose from such as King Tut, MasterPiece, So Fine, Bottom Line, OMNI, Embroidery, Silk, and a new Superior Sampler Club.
- Members-only amazing monthly discounts.  There are some great specials.
- Retail and Wholesale Clubs available. (Wholesale accounts must log in to view Clubs.)
Price Guarantee. Club members are guaranteed that the price for Club threads will not increase for the monthly Club shipments.  This guarantee is valid for all Club members.  For example, the price of King Tut and MasterPiece spools recently increased.  However, the Club price stayed at the original level.  This means that even if you join a club now, your prices are at the original Club level, not the current higher price.

School of Threadology
What is the School of Threadology?
Scheduled Sessions

1. November 11-12, 2011. St. George, Utah.  A1 Longarm Machine Play Day with Jen Alexander.
November 11, 2011 1:00 - 5:00 p.m.  FREE CLASS. A1 Quilting Machine Play Day. This is a no-pressure class for quilters who don't own a longarm, for those who want to know more about the A1 Quilting Machine, and for those who are interested in learning how to machine quilt. You will have plenty of time to play with an A1 quilting machine and see if it is the right fit for you. There will be 3 to 4 people per machine. You will learn some basic quilting patterns and even get to take home your sample piece. It is going to be a blast. Come with questions. Limited to 12 participants.

November 12, 2011 9:00 a.m.-3:00 p.m. A1 Machine Maintenance and Thread Play. $75.00. Includes lunch. The first half of this class is a comprehensive overview on how to maintain your A1 Quilting Machine. You'll learn everything from oiling, lubrication, timing, tension and fixing thread breakage to tweaking electronics. You'll go home with troubleshooting skills and know how to achieve beautiful tension. You'll also learn lots of tips and tricks to get your machine in top running order and keep it that way! You will go home with a HANDOUT and PICTURES. Bring your questions.  The second half is a hands-on Thread Play class.  You'll learn how to tension and thread your machine with many of the varieties of thread from Superior Threads.
Jen Alexander is an award-winning quilter who has been professional machine quilting since 2004. She started teaching machine quilting and machine maintenance in 2006 to quilters of all skill levels. Jen became an A1 Quilting Machine dealer in 2007. She loves what she does because of the creativity and the people with whom she works. Jen lives in Utah with her husband, JC, and their three children, ages 7 to 17.
Registration is open for Day 1, Day 2, or both days.  Please e-mail Jen Alexander to register.

2. January 16-17, 2012. Ontario, Calif.  Certified Superior Threadologist course.  Registration will be through Road to California quilt show office.  Limited capacity.

3. February 2-4 and 6-8, 2012. St. George, Utah. The Silk Experience.  Session 1 (Feb. 2-4) is for quilters. Session 2 (Feb. 6-8) is for sewers.  Conducted by Maggie Backman, one of the most knowledgeable silk specialists in the world.  Maggie designed these unique round robin classes using three talented and experienced teachers for each session.  The classes will be utilizing silk as the fiber of choice because silk invites many techniques such as easy coloring, surface design and quilting processes. Each class will utilize and experience the silk threads that Superior has recently introduced to their thread line. The six classroom teachers are well known national/international teachers, having worked together in previous years at the Houston Festival. The new class setting in St. George, Utah offers a new retreat format that allows a quiet, wonderful atmosphere for fun, fiber and function. The sessions are reasonably priced and detailed information about the teachers, class descriptions, location, and opportunities are available at or contact Maggie via e-mail. Maximum: 30 students per session.

4. March 20-23, 2012.  St. George, Utah. MY DESIGN by Cindy Needham.  Cindy has created this workshop for the confident beginner up to the experienced free motion quilter.  She will provide you with a good foundation on thread choices, how to make good quilting design choices, how to create and design fabulous feathers and her new French paisley designs, and how to create beautiful background designs with minimal marking.  Everyone will go home with a beautiful wholecloth sampler quilt that is created during the week. Cost of $400 includes 4 full days of Cindy's workshops, 4 lunches and 3 dinners.  Price does not include airfare or hotel accommodations.  Please do not make non-refundable airline and hotel reservations until we meet our student minimum of 18. (4 spaces left)

Superior Specials

Hugo's Amazing Tape. Hugo's Amazing Tape is a no-glue self-clinging tape that can be reused over and over.  No sticky residue. Strong and durable.  Excellent for wrapping around cones/spools of thread to keep the ends from unraveling.  Ideal to keep quilt strips and fabric rolls organized.
Wrap around boxes to keep them closed, books to keep pages open, wrapping paper and ribbon to prevent unwinding, and to secure objects. Works wet or dry.
Introductory price: 50 ft. roll x 1" wide. $8.95 (reg. $14.95).

35% off Art Studio Colors 2,000 yd. cones. Art Studio Colors by Ricky Tims is a premium high-sheen trilobal polyester.  It is one of our favorite threads for machine quilting (both home machine and longarm), embroidery, and applique.
For home machines, please refer to the Home Machine Reference Guide for recommended needle and tension settings.
For longarm machines, please refer to the Longarm Tension Guide chart.
Please also watch our educational video demonstrating premium trilobal polyester. Art Studio Colors and Highlights are the exact same thread type, just different color collections.

Only $9 during November (reg. price is $13.90).

Superior SamplerSampler Sets  If you are not familiar with many of our products, we offer a variety of Sampler Sets at good discounts.  We have a set for home quilters, another for longarm quilters, another for embroiderers, and another for bobbin work/serger/couching.
Each set contains many threads for the indicated application.  For example, the Home Machine Quilting Sampler kit contains the following: Color catalog, Superior Metallics (500 yds.),  Glitter (400 yds.), Rainbows (500 yds.), NiteLite ExtraGlow (80 yds.), The Bottom Line (1,420 yds.), Nature Colors (500 yds.), So Fine (550 yds.), King Tut (500 yds.), MasterPiece (600 yds.), Superior Topstitch Assortment needles (pack of 5 needles), SuperBOBs L-Style (1 bobbin), So Fine #30 (NEW Brytes) (275 yds.), Kimono Silk (220 yds.).  A $90 value for only $54.  Similar discounts are offered on all Sampler Sets.

Perfect Quilter
. All remaining stock at 50% off.  Perfect Quilter is a #30/3-ply cotton and is being discontinued.  Available on both 300 yd. mini cones and 2,500 yd. cones.  Perfect Quilter is a heavier cotton thread and intended to be visible on your quilts.  Works well on home machines with a Topstitch #100/16 needle.  Some longarm machines (tight-tensioned machines) do not run it well.  Loosely-tensioned longarm machines are fine with a #20 or #21 needle.
300 yd. mini cones
  $4.50 (reg. $8.99). 27 colors remaining.
2,500 yd. cones
  $15 (reg. $29.99). 9 colors remaining.

What I believe to be the most innovative quilting-related Internet company in the world is Websites For Quilters.  They also developed many websites in the quilting world including the FindMyFabric website, and the Quilter's Daily Special website.  We use them and highly recommend them.  (This is an unpaid plug for them because we like the superior work they do.)  For more information, please click here.  They have designed hundreds of websites for quilting-related individuals and companies, as well as non-quilting related websites.


An elderly man in Louisiana had owned a large farm for several years. There was a large pond in the back and the spot was perfect for swimming and relaxing.  He had fixed it up nicely with picnic tables, horseshoe courts, and some apple and peach trees. One evening the old farmer decided to go down to the pond, as he hadn't been there for a while, and look it over.  He grabbed a five-gallon bucket to bring back some fruit. As he neared the pond, he heard voices shouting and laughing with glee. As he came closer, he saw it was a bunch of young women skinny-dipping in his pond. He made the women aware of his presence and they all went to the deep end.
One of the women shouted to him, “We're not coming out until you leave!”
The old man frowned, “I didn't come down here to watch you ladies swim.” Holding the bucket up he said, “I'm here to feed the alligator.”

Shipping$3.95 SHIPPING ON ALL RETAIL ORDERS CONTINUES within the U.S. 50 states.  You choose the products, we’ll choose the shipping method.  (Wholesale and business account orders have different shipping rates.)  You still have the option of choosing faster shipping methods.

International orders: We now offer low Air Mail rates on international shipping to most countries.  Air Mail rates are available for packages up to 4 lbs.  International packages over 4 lbs. sent via the Post Office require Priority Mail or Express Mail rates.  UPS is also available.    

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Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
sew superior . . . . . . . it's guaranteed!
Superior no ka oi

Copyright © 2011 Superior Threads. All Rights Reserved.  If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell.