December 2011

sew superior . . . . . . .  it's guaranteed!

Superior Threads December 2011 Newsletter

Thank you for being part of our lives this year.  

We remember 10% of what we read or hear, 50% of what we see, and nearly 100% of what we do. For over 10 years, we have been dedicated to teaching the quilting, embroidery, and sewing world about thread, needles, tension, and successful sewing.
10% effective: Reading the newsletters or by attending a seminar.
50% effective: Watching 100+ educational videos on our website. 
100% effective: Hands-on guided experience.  We realize that 99% of our customers cannot attend our School of Threadology; therefore, to provide actual hands-on education to you, in your home, we have developed Superior University.  Think of it as independent study, correspondence study, or distance learning.  As with all our education efforts (newsletter, videos, seminars, School of Threadology), Superior University has been designed to teach everything we know at a not-for-profit price.

Our Purpose  To help you expand your knowledge and skills in sewing-related techniques and learn to successfully use  products you have may not have previously used.
Our Method  Each month we will send you a carefully designed project including selected products. You will receive a simple pattern and easy-to-follow instructions to create a project.  Many projects will include a product or technique you have never tried before.
Our Goal  To help you increase your knowledge and use of threads and related products which will add more possibilities to your projects.

Estimated Time Requirement  30 to 90 minutes per project.

Materials  Upon registration, we will send the following:
 -- Lab Book (3-ring binder with page protectors)
 -- Our new 96-page color booklet, What Makes Us Superior, which includes numerous Reference Guides
 -- Superior Topstitch Needles (assortment pack of five needles and includes four different needle sizes)
 -- One spool of Bottom Line thread which you will use on all monthly projects
 -- Lab sheet for recording information when using new threads
 -- One time Supply Fee for above items: $29.95 including shipping (USA addresses). Discounted shipping for international addresses.
Not included are fabric (we know you have plenty) and basic sewing supplies.

Tuition  $16.95 per month (including shipping to U.S. addresses).  Includes the monthly project, featured thread and/or products for that month’s project, pattern, and instructions.  International addresses will have reduced-rate shipping.
The Small Print  Open enrollment.  Start and stop any time.  No contract.  No registration fees/federal excise taxes/dealer prep/fuel surcharges, destination charges, or other fast-talking hidden charges.

Who’s Who at Superior U?
University President: Dr. Bob
Department Head: Mother Superior
Chancellor: Dr. Todd
Dean: Dr. Jon
Curriculum Supervisor: Dr. Ricci
Director of Admissions and Registrar: Dr. Ricci
Faculty and Support: The entire Superior Staff

Below is a list of some of the monthly projects:
Clutch Purse using Kimono Silk
Decorative Pillow using Texture Magic
Coaster using Razzle Dazzle
Greeting card using Rainbows
Pincushion using King Tut
Craft Apron using So Fine #30
Water Bottle Cozy using Charlotte’s Fusible Web, Metallic, and So Fine #50
Thread Fabric using numerous threads and Dissolve-4X

How do I enroll?  Register online.  The first month you will have the materials fee ($29.95) plus Course 101 tuition ($16.95).  Subsequent months will be only the tuition fee of $16.95 which includes shipping (USA addresses).

Superior University begins January 2012.  Each month’s course will ship between the 15th and 20th of each month.

Here are some wonderful Gift ideas from Mother Superior to give or to receive:
1.  Gift Certificates. Available in any amount.
2.  Enroll in the Thread of the Month Club to gradually build a collection of all the colors within a specific thread line.
3.  Enroll in Superior University.  Each month, learn a new technique with thread and related products. $16.95 per month includes shipping.
4.  Superior Sampler Sets Choose from a variety of options including Sampler Sets for home machine quilting, longarm quilting, embroidery, silk, and embellishment.  Sampler sets are priced at approx. 40% off regular prices.

Please vote for your favorite $30 winning idea of the year.  All the winning ideas are posted on the Winner's Page, where you can vote for the best idea of the year.
One vote per computer. Voting ends midnight (Mountain Time) on Dec. 31, 2011 and the two winners will be announced in next month's newsletter.
1st Place Prize: $250 Gift Certificate
2nd Place Prize: $150 Gift Certificate

$30 IDEA WINNERS Please be our Business Consultant.  Post your ideas here to help us serve you better (products, education, website, customer service, etc.). We will award a $30 gift certificate for the best ideas.  This month's winning Consultants:

1. and 2.  Vicki Kauth and Faith Kinkner. The thread set and Threadology DVD is a great idea.  How about selling the thread kit separately for those of us who already have the DVD?
Bob’s Note: We had many requests for this and Vicki and Faith were the first to suggest it.  The Thread Set is now available without the DVD.

3. Nancy Swanton.  I have been using Hugo's Amazing Tape for years! I put strips of it on the bottom of my acrylic rulers to keep them from slipping. Much better than the sandpaper dots or rubber ones.  You can still see clearly though the acrylic ruler and the tape.  The tape can be removed and reused.

4. Nancy Gilliland.  I love all the $30 ideas that are posted and sometimes I would like to read them again. How about adding them to the "Other" section on the web page so they can quickly be referred to?
Bob’s Note: Done.  All are available for reading on the $30 Winning Ideas page.

5.  Ruth Gregg.  I use the Hugo's tape on my thread but the 2" wide Hugo's tape works best on my large cones of thread. Could you please add the 2" wide size to your inventory? It is very hard to find, and if you had it, I would be able to get it easily!
Bob’s Note: It is here.  2" wide Hugo’s tape.

6. Ashley Malinowski. My Idea is when you use the search engine on your website and, for instance, type in color 918. Then when I click on either the 500 yd. or 2.000 yd. images to enlarge the picture of the thread, there is no color description. If you could add the color descriptions, it would be so extremely helpful.
Bob’s Note. This project took a couple months but it has been completed.

WHAT’S NEW (This Month)
1. Thread Therapy Thread Set (without DVD).  This thread set is a companion to the DVD seminar, Thread Therapy with Dr. Bob. Threads and Needles discussed in the DVD are included in this set. It is offered here without the DVD for those who already have the DVD. 
Thread Set Includes:
Superior Metallic 500 yds.
King Tut 500 yds.
MasterPiece 600 yds.
So Fine #50 550 yds.
Rainbows 500 yds.
Bottom Line 1,420 yds.
Kimono Silk #100 209 yds.
Superior Topstitch Needles. Pack of 5 assorted sizes.
(Colors may vary from image)
A $62.39 value for $37.45

2. Two new Apps for Apple and Android phones are ready for free downloading.
The "How much thread?" app estimates how much thread it will take to quilt various sizes of quilts.
The "Thread Selection Guide" app helps you determine the best thread for your desired use.
To download the apps, you may search for them in the Android Market or the iTunes Store or simply click on the links below.
How Much Thread
Thread Selection Guide

How Much Thread
Thread Selection Guide

3. Sampler Set for Longarm Quilters.  The Longarm Sampler  has been revised and has a lower price. Almost 50% off.
This set contains one each of the most popular longarm threads.
Contains 96-page color catalog
Longarm Machine Thread Reference Guide
Rainbows (2,000 yds.)
Bottom Line (3,000 yds.)
So Fine #50 (1,000 yds.)
King Tut 300 yd. mini Cone
SuperBOBs (L-style & M-style x 1 each)
So Fine #40 variegated (1,650 yds.)
OMNI Thread (1,000 yds.)
LAVA (2,000 yds.)
Longarm Machine Thread Reference Guide
$95.00 value for $54.95

4. Hugo's Tape in the 2-inch wide size.
Exact same glue-less tape but twice as wide as the regular size.
2 inches wide x 50 feet long.
Ideal for cones.
$12.95 (reg. $16.50)

WHAT’S NEW (Last Month)

1.  Gift Certificates are now available in any amount.  Simply fill in the desired dollar amount, add a love note or gift message, and choose delivery by e-mail or regular mail.

2. Deal of the Day
Everyone is bombarded with daily coupon offers so we are not going to do that.  But if you are on our website and shopping anyway, please check out the Deal of the Day. You might find just what you were looking for.
To view the Deal of the Day link, click on the Products button and then click on Deal of the Day in the drop down menu.
Each day brings a new deal.

3. SuperBOBs prewound bobbins are now available in color #639, BRIGHT ORANGE.
L-style and M style bobbins are in stock.
Available by the dozen, 1/2 gross (72), and gross (144).

4. A reminder that MonoPoly is back in stock.
Our newly IMPROVED MonoPoly is even finer than our previous MonoPoly but stronger.
Available in reduced-sheen Clear and Smoke.
2,200 yds. $7.99.

5. Hair TinselFrom Hollywood to the local small town beauty salon, Hair Tinsel and hair embellishments are adding bling and flair to hair.  Superior Threads is the leading Hair Tinsel products provider with Glitter.  Other hair embellishments include Razzle Dazzle, Halo, NiteLite glow-in-the-dark thread, and SunBurst sunlight-activated color-changing thread. Photos, videos, and detailed instructions are on the Hair Tinsel pages.

6. Thread Therapy DVD and Thread Set.  Includes Dr. Bob's Thread Therapy DVD (1 hr. 45 min. seminar updated Oct. 2011), an assortment set of Superior Topstitch Needles, and the following threads:
Metallic (500 yds.)
King Tut (500 yds.)
MasterPiece (600 yds.)
So Fine #50 (550 yds.)
Rainbows (500 yds.)
Bottom Line (1,420 yds.)
Kimono Silk #100 (209 yds.).
Total value is $82.34. Special price is $49.95

Thread of the Month 
* Members-only private sales.
* So Fine #40 Club coming soon (as soon as we get enough inventory in) for both retail and wholesale Clubs.
Each month, more and more are discovering and enjoying the benefits of the Thread of the Month Club.  We tried to design our Thread of the Month Clubs in such a way that it screams, "Why wouldn't I want to be part of this?  The benefits are amazing."
- FREE SHIPPING (USA addresses) or discounted shipping (international) on your monthly Club order including all Superior products items you add to the Club shipment.
- No enrollment fees, management fees, or any type of fees.
- No time commitment. Start, add, cancel, or switch Clubs any time.
- Wide variety of threads to choose from such as King Tut, MasterPiece, So Fine, Bottom Line, OMNI, Embroidery, Silk, and a new Superior Sampler Club.
- Members-only amazing monthly discounts.  There are some great specials.
- Retail and Wholesale Clubs available. (Wholesale accounts must log in to view Clubs.)
Price Guarantee. Club members are guaranteed that the price for Club threads will not increase for the monthly Club shipments.  This guarantee is valid for all Club members.  For example, the price of King Tut and MasterPiece spools recently increased.  However, the Club price stayed at the original level.  This means that even if you join a club now, your prices are at the original Club level, not the current higher price.

School of Threadology
What is the School of Threadology?
Scheduled Sessions

1. January 16-17, 2012. Ontario, Calif.  Certified Superior Threadologist course.  Register through Road to California quilt show office.  Limited capacity (5 spots left)

2. February 2-4 and 6-8, 2012. St. George, Utah. The Silk Experience.  Session 1 (Feb. 2-4) is for quilters. Session 2 (Feb. 6-8) is for sewers.  Conducted by Maggie Backman, one of the most knowledgeable silk specialists in the world.  Maggie designed these unique round robin classes using three talented and experienced teachers for each session.  The classes will be utilizing silk as the fiber of choice because silk invites many techniques such as easy coloring, surface design and quilting processes. Each class will utilize and experience the silk threads that Superior has recently introduced to their thread line. The six classroom teachers are well known national/international teachers, having worked together in previous years at the Houston Festival. The new class setting in St. George, Utah offers a new retreat format that allows a quiet, wonderful atmosphere for fun, fiber and function. The sessions are reasonably priced and detailed information about the teachers, class descriptions, location, and opportunities are available at or contact Maggie via e-mail. Maximum: 30 students per session. (almost full)

3. March 20-23, 2012.  St. George, Utah. MY DESIGN by Cindy Needham(One spot just opened up. Wait list available in case others open up. Please contact us to add your name to the wait list.)
Cindy has created this workshop for the confident beginner up to the experienced free motion quilter.  She will provide you with a good foundation on thread choices, how to make good quilting design choices, how to create and design fabulous feathers and her new French paisley designs, and how to create beautiful background designs with minimal marking.  Everyone will go home with a beautiful wholecloth sampler quilt that is created during the week. Cost of $400 includes 4 full days of Cindy's workshops, 4 lunches and 3 dinners.  Price does not include airfare or hotel accommodations.

Superior Specials

Hugo's Amazing Tape. Hugo's Amazing Tape is a no-glue self-clinging tape that can be reused over and over.  No sticky residue. Strong and durable.  Excellent for wrapping around cones/spools of thread to keep the ends from unraveling.  Ideal to keep quilt strips and fabric rolls organized.
Wrap around boxes to keep them closed, books to keep pages open, wrapping paper and ribbon to prevent unwinding, and to secure objects. Works wet or dry.
Introductory price: 1 inch wide x 50 feet long. $8.95 (reg. $14.95).

Hugo's Amazing Tape in the 2-inch wide size.
Exact same glue-less tape but twice as wide as the regular size.
Ideal for cones.
2 inches wide x 50 feet long.
(reg. $16.50)

35% off Art Studio Colors 2,000 yd. cones. Art Studio Colors by Ricky Tims is a premium high-sheen trilobal polyester.  It is one of our favorite threads for machine quilting (both home machine and longarm), embroidery, and applique.
For home machines, please refer to the Home Machine Reference Guide for recommended needle and tension settings.
For longarm machines, please refer to the Longarm Tension Guide chart.
Please also watch our educational video demonstrating premium trilobal polyester. Art Studio Colors and Highlights are the exact same thread type, just different color collections.

Only $9 during December (reg. price is $13.90)

Superior SamplerSampler Sets  If you are not familiar with many of our products, we offer a variety of Sampler Sets at discounts of approx. 40% off.
Home Quilting Sampler Set
Longarm Quilting Sampler Set
Embroidery Sampler Set
Embellishment Sampler Set (for bobbin work/serger/couching)
Silk Sampler set

What I believe to be the most innovative quilting-related Internet company in the world is Websites For Quilters.  They also developed many websites in the quilting world including the FindMyFabric website, and the Quilter's Daily Special website.  We use them and highly recommend them.  (This is an unpaid plug for them because we like the superior work they do.)  For more information, please click here.  They have designed hundreds of websites for quilting-related individuals and companies, as well as non-quilting related websites.


Each December, instead of a Joke of the Month, I write a Christmas message.  Please read and enjoy this year's Christmas message.

As the calendar says the year is drawing to a close, the best season is just getting started. Perhaps Christmas is celebrated at this time of year to bring extra joy to the cold wintry days and brighter light to the shorter days.  My life, my hope, my deep inner feelings and beliefs are greatly influenced by Christmas.  The Christmas carols sing truth to me. The birth of God’s son, the gift of his example and his life, his unwavering love for us, and his atoning sacrifice for us.  Christmas is my favorite time of year because it is a source of joy, brightness, good cheer, and love. We think of others more than ourselves.  I think of my father, who passed away in September this year.  He was a very good man.  A person of integrity, hard working, and generous. On that day, I wrote, “Dad made it. He endured. He graduated. He is free of pain and physical limitations. He would tell us to celebrate that. I always tried to honor him. I always loved him. I still love him. And somehow, I love him even more today. And I will tell him that when I see him again.”  One gift of Christmas is knowing there is life beyond this mortal time and that provides great motivation and joy to me.

As a parent or grandparent, is there anything better than seeing the joy on a child’s or grandchild’s face when they open a gift we gave to them? We feel as much or perhaps even more joy than they do. I imagine it is the same with our Heavenly Father when we accept the gifts he offers us.  Gifts of life, both here and beyond, promised through the life and resurrection of his son.  Gifts of unconditional love which show us how to love others.  Gifts of total forgiveness as we recognize our mistakes and try to do better.  Gifts of inspiration as we read his words and communicate through prayer.

We celebrate Christmas, the birth and life of Jesus Christ, the son of God.  We look to Him as the perfect example.  He is the source of love and light and joy.  So sing along with the Christmas carols.  Celebrate their messages.  Show extra patience and kindness to others, both strangers and the estranged, to family and to friends. Feel the love and joy of Christmas and share it with others.
MERRY CHRISTMAS from Bob and Heather Purcell

Shipping$3.95 SHIPPING ON ALL RETAIL ORDERS CONTINUES within the U.S. 50 states.  You choose the products, we’ll choose the shipping method.  (Wholesale and business account orders have different shipping rates.)  You still have the option of choosing faster shipping methods.

International orders: We now offer low Air Mail rates on international shipping to most countries.  Air Mail rates are available for packages up to 4 lbs.  International packages over 4 lbs. sent via the Post Office require Priority Mail or Express Mail rates.  UPS is also available.    

for reading. Please forward to a friend and have a SUPERIOR day. To change your subscribed e-mail address or if this was forwarded to you and you want your very own copy personally sent to your e-mail Inbox, please click here: Subscribe  To unsubscribe, click the link at the bottom of the e-mail.

Bob Purcell, the Thread Professor and self-certified Threadologist.

Superior Threads: The ONLY thread with a guarantee.
sew superior . . . . . . . it's guaranteed!
Superior no ka oi

Copyright © 2011 Superior Threads. All Rights Reserved.  If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell.