February 20, 2012 Newsletter

sew superior . . . . . . .  it's guaranteed!

Superior Threads TEL 800-499-1777 or 435-652-1867

February 20, 2012 Newsletter. Mid-month (SHORT EDITION)

Most of our smaller spools have a button or snap-on end piece which serves as a catch to hold the thread ends. This snap-on end piece is removable but it does not need to be removed. Just slide the thread in between the spool and end piece and the thread will stay secure until the next use.  To view a 1-minute video showing this feature, please click here.

EDUCATION:  Part 2: Rayon vs. High-sheen Trilobal Polyester
In the previous newsletter (Feb. 10), we discussed the qualities of rayon vs. polyester.  Rayon is not the preferred thread for sewing or embroidery because it is weak and in most cases is not colorfast. Thanks to Anita Zobens, Superior Educator in Canada and one of only seven Superior Educators in the world, we have some photos showing the colorfastness of rayon vs. polyester.

Three common threads were stitched.  The right-hand section of each stitched portion was then treated with common laundry bleach.  The rayon thread immediately faded when bleached.  Both polyester samples proved to be colorfast even when treated with bleach.

If you like rayon thread, remember that it usually is not colorfast.  If advertising claims it is indeed colorfast, remember that a company's definition of colorfastness may not be the same as your definition.

Characteristics of Polyester Thread
Resistant to stretching and shrinking
Resistant to most chemicals
Quick drying
Crisp and resilient when wet or dry
Wrinkle resistant
Mildew resistant
Abrasion resistant
For more information about polyester, please visit our webpage.

If not rayon, then what?  Because we cannot take the chance of our thread fading, running or bleeding, we do not use, sell, or recommend rayon thread.  The better choice is trilobal polyester. Trilobal poly has the same high sheen as rayon or silk, but is stronger and colorfast.  It costs more than rayon, but the quality and peace of mind are well worth it. Our trilobal polyester threads include HighlightsNature ColorsLiving Colors, Rainbows (variegated), and Art Studio Colors
See Specials below for sales this month.

Superior University  Learn about products and how to use them, on your schedule and in your home.
Course 102 just shipped.  This will be another fun technique.  We use Rainbows high-sheen trilobal polyester in Course 102.
Congratulations and thank you to the guild that just signed up over 50 guild members and will use these courses as monthly workshops.  
Available to enroll as an individual, as a guild, or as a store.
Open enrollment (start and stop anytime). Regardless when you enroll, you will start with Course 101 so you will not miss anything.
Only $16.95 per month including product, instruction, and shipping (to U.S. addresses). A one-time Starter Kit supply fee of $29.95 is also required.
What? Why? When? Who? Where? How?  Please visit Superior University for photos, videos, Q&A, comments, and enrollment.

WHAT’S NEW (this month)
1. PAYPAL has been available as a payment method for most orders.  It is now an option for automatic billing/subscription to Superior University.  If you are already enrolled and want change the method of payment to PayPal, after logging in to your account, click on My Account and follow the directions.  For new enrollees, simply add Superior University to your cart. Because the University is a subscription product, please make sure that it is the only item in your cart upon checkout.  You will see the PayPal option during checkout.

2. Superior THREAD HOLDER, an innovation in thread delivery.
For use with both Spools and Cones
Multiple threading options for specialty threads
Fits cones and spools up to 3.5" in diameter
Use horizontally or vertically
Sturdy, yet lightweight and portable
Directions for the new Superior Thread Holder 
Videos showing how to use the new Superior Thread Holder

3.  New Thread of the Month Club options.  Razzle Dazzle Club, Silk Ribbon Club, and Poly Quilter. See Thread of the Month Club, or e-mail Pati, Club Manager, or call toll free 1-855-415-7122.

4.  New video page layout.  View over 100 educational videos, all free of charge.

5.  Mother Superior (Heather) and University Chancellor Dr. Ricci recently made a video showing bobbinwork using Razzle Dazzle.  Great information for the first lesson of Superior University.

6.  The Deal of the Day specials are valid for two weeks from the day they are announced but they must be added to your shopping cart the day the deal is offered.  The special price will expire two weeks from the original date, so make sure you complete the purchase by then, or the price will revert back to the original price.

$30 IDEA WINNERS  Please be our Business Consultant.  Post your ideas here to help us serve you better (products, education, website, customer service, etc.). We award $30 gift certificates for the best ideas.  

Free shipping on all Club orders including any add-on items you order. 
Members-only specials
Open enrollment. Start and stop any time.
For details, please visit Thread of the Month Club

School of Threadology 
We have one session in March and one in June. Click here for details.

Most future sessions of our School of Threadology will be offered through our new Superior University program. Learn in your home and on your schedule via our monthly projects.  It may not be as fun as visiting our campus, but it is less expensive and more convenient for you and we can teach more by offering a new project each month.  A DVD containing a live recording of Bob's seminar, Thread Therapy with Dr. Bob, will be included as part of Superior University.

Bob will teach two Thread Therapy seminars at the Arizona Quilters Guild show in Mesa, AZ on Friday, March 9th at 3:30 p.m. and Saturday, March 10th at 10:00 a.m.  Tickets are free, but must be reserved in advance through the guild.  Here is the link: Arizona Quilters Guild

Bob's February Birthday Specials

Try Me Specials This is a fantastic way to try new products.  You choose the product, we choose the colors, and you save 40-50%. Available for most products.

Thread Therapy with Dr. Bob, a DVD containing a live recording of Bob's seminar, included FREE to all who are enrolled in Superior University or a Thread of the Month Club.

500 yd. spools.  Highlights and Art Studio Colors trilobal polyester. These two threads are the same thread type but in different color groups.
High-sheen trilobal polyester thread, ideal for both quilting and embroidery.
29 colors (on spools) of Highlights and 36 colors of Art Studio Colors.
500 yd. spools. (see below for sale on 2,000 yd. cones.)
More than 40% off through the end of February. $3.50 (reg. $5.99). No Limit.

2,000 yd. cones.  Highlights and Art Studio Colors trilobal polyester. These two threads are the same thread type but in different color groups.
High-sheen trilobal polyester thread, ideal for both quilting and embroidery.
39 colors (on cones) of Highlights and 36 colors of Art Studio Colors.
2,000 yd. cones.
40% off through the end of February. $8.34 per cone (reg. $13.90). No Limit.

Rainbows variegated trilobal polyester.
High-sheen trilobal polyester thread ideal for both quilting and embroidery.
2,000 yd. cones.
62 variegated colors.
30% off through the end of February. $13.86 (reg. $19.80). No Limit.

Assortment Pack of Topstitch Needles
Long lasting Titanium-coated Superior Topstitch needles. Includes the following needles:
#70/10 x 1 needle
#80/12 x 1 needle
#90/14 x 2 needles
#100/16 x 1 needle
30% off through February.  $4.89 (reg. $6.99). That's less than a dollar a needle. No Limit.

Perfect Quilter  We need to make room for new products. All remaining stock of Perfect Quilter is less than half price.  Perfect Quilter is a #30/3-ply cotton and is being discontinued.  Available on both 300 yd. mini cones and 2,500 yd. cones.  Perfect Quilter is a heavier cotton thread and intended to be visible on your quilts.  Works well on home machines with a Topstitch #100/16 needle.  Some longarm machines (tight-tensioned machines) do not run it well.  Loosely-tensioned longarm machines are fine.
300 yd. mini cones $3.75 (reg. $8.99).  27 colors remaining. Less than half price.
2,500 yd. cones $10 (reg. $29.99).  6 colors remaining. Way less than half price.

50% off pure filament silk ribbon.
Superior's Silk Ribbon is available in 3 widths (2mm, 4mm, 7mm).
30 beautiful variegated colors and some solid colors.
50% off this month. 
Only $3.50 per pack (reg. $6.99).

Superior SamplerSampler Sets   If you are not familiar with many of our products, we offer a variety of Sampler Sets at discounts of approx. 40% off.
Home Quilting Sampler Set 
Longarm Quilting Sampler Set 
Embroidery Sampler Set 
Embellishment Sampler Set (for bobbin work/serger/couching)
Silk Sampler set

Need a new or upgraded website?  What I believe to be the most innovative quilting-related Internet company in the world is Websites For Quilters.  They also developed many websites in the quilting world including the FindMyFabric website and the Quilter's Daily Special website.  We use them and highly recommend them.  (This is an unpaid plug for them because we like the superior work they do.)  For more information, please click here.   They have designed hundreds of websites for quilting-related individuals and companies as well as non-quilting related websites.

The topic for my ninth-grade class was palindromes, which are words or sentences that are the same read forward and backward.
I asked the question, "What is the first thing Adam said to Eve?"
I was expecting the answer "Madam, I'm Adam," but one student had a better reply:

THANK YOU for reading. Please forward to a friend and have a SUPERIOR day. To change your subscribed e-mail address or if this was forwarded to you and you want your very own copy personally sent to your e-mail Inbox, please click here: Subscribe   To unsubscribe, click the link at the bottom of the e-mail.

Bob Purcell, the Thread Professor and self-certified Threadologist.

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Superior Threads: The ONLY thread with a guarantee.

sew superior . . . . . . . it's guaranteed!

TEL 800-499-1777 or 435-652-1867

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Copyright © 2012 Superior Threads. All Rights Reserved.  If you wish to reprint the Education portion of this newsletter, authorization is hereby granted as long as the source is clearly cited as follows: used with permission from Bob Purcell,